What you’ll get out of this episode Why Headspace and Ginger merged into Headspace Health (and how that partnership came to be) Why Russ ventured into the digital health space after success in more traditional tech startups like Bizo (acquired by LinkedIn) What Headspace Health is doing to improve adolescent mental health—and how it impacts society Why Headspace Health decided to target the employer market before payers and direct-to-consumer models—and how those markets are expanding What unexpected benefits you’ll get from a mentor if you’re open to it (and other founder advice!) If you’re ..read more

In this episode you will discover:  What surprising channels influence health system CIOs most What KOLs are and why they should matter to you How to apply trends and statistics from this report to your marketing efforts Key Takeaways:  75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to attend, keep in mind where you’re going to get the most ROI for what you’re going to spend.  65% of buyers say a product’s regulatory status is only somewhat important to the purchasing decision. Don’t throw out the importance of ..read more

Guest hosts Reema Taneja, Esq., and Kaitlyn O’Connor, Esq. of Nixon Gwilt Law sit in for a vacationing Carrie and Rebecca in this episode. These veterinary telehealth legal experts (and dog lovers!) talk to Mark Cushing, Founder and CEO of the Animal Policy Group, about the growing market for “TelePet,” which is telehealth for pets. Listen to this episode to discover: How TelePet has evolved over time What challenges currently exist What need TelePet fills in veterinary care  What stakeholders can do to help expand access to TelePet services About our Guest Mark Cushing is the Founder ..read more

In this episode, Carrie, Rebecca, and Zack discuss:  Why Medication Assisted Treatment (MAT) is a proven treatment for Opioid Use Disorder (OUD)  Why only 5% of clinicians are licensed to prescribe buprenorphine and how this drives traffic to the black market  How telemedicine breaks down barriers and stigmas for clinicians and patients in the treatment of OUD, making them an ideal combination for addressing the opioid epidemic in the U.S Key Takeaways:  What many people don’t know is that we already have working solutions for opioid addiction and have for a very long t ..read more

In this episode, you will discover:  Starting with the unmet need  Improving mental health access  Human-centered design process Key Takeaways:  Before you brainstorm an idea or conceptualize a product or service, consider first what problem, pain point, or unmet need you want to solve and build your organization or company around that.  Improving mental health access isn’t only about considering physical factors that hinder people from being able to access the support that they need, it’s also about considering psychological ease. A person with social anxiety, for ..read more

In this episode you will discover:  The importance of business development in digital health startups  Transparency with your investors  Taking patient monitoring out of the hospital  The advantage of building a key opinion leader network  Key Takeaways:  One common scenario in digital health startups is that they have a high technical and clinical competence, but they don’t have a plan for how the final product is going to be positioned in the market and how the company is going to be financed in the long term.  Bring in the right investors as early as y ..read more

In this episode, you will discover:  AI is for optimization and not replacement The two hurdles to implementing AI in healthcare The benefit of LLMs in healthcare Using AI to improve diagnosis and treatment Key Takeaways:  Every time there’s a new technology, there’s always a lot of fear surrounding it. With AI, we must always focus our intention on and enlighten people with the fact that these technological advances are for the optimization of work and not for the replacement of people.  Conservatism in regard to AI will always be one of the biggest hurdles in its implement ..read more

In this episode you will discover:  How to make KOLs a part of your strategy  Why you need short, engaging videos  What to budget for marketing  Key Takeaways:  The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the content they’re creating.  CIOs like videos because they’re short, easily digestible, and engaging. Make short case studies and make your websites and webinars engaging and digestible. Make sure to always demonstrate ..read more

In this episode you will discover:  What surprising channels influence health system CIOs most What KOLs are and why they should matter to you How to apply trends and statistics from this report to your marketing efforts Key Takeaways:  75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to attend, keep in mind where you’re going to get the most ROI for what you’re going to spend.  65% of buyers say a product’s regulatory status is only somewhat important to the purchasing decision. Don’t throw out the importance of ..read more

In this episode, Carrie, Rebecca, and Adam discuss:  Why digital health startups need to calculate ROI  What types of organizations to consider targeting as customers What range of ROI Adam sees digital health companies produce How to supercharge success by creating value pathways Key Takeaways:  When you’re pitching to a CFO, they’re going to be looking for the answer to two questions: 1.) Are you going to bring my organization more revenue? 2.) Are you going to reduce the overall cost structure across my organization? You need to have a clear cut answer. CFO’s tend to be c ..read more