Versatility Wins Gold at 2024 MUSE Creative Awards Competition Seth Garland March 15, 2024 6:23 pm DENVER – Versatility Creative Group, a Creative Marketing Agency in the Denver Tech Center, earned a Gold award at this year’s MUSE Creative Awards competition. This year’s entry was an integrated event marketing effort showcasing the video, graphic design, marketing strategy, social media management, leadership and communication skills of the entire team. With over 8,500 entries, Versatility is proud to have its work showcased among organizations such as NBC Universal, Coach, VOX Medi ..read more

2023 in Review: A Year of Overused AI Words and Phrases Seth Garland December 29, 2023 10:10 pm Welp, it’s just about 2024. If you’re a marketer or content creator and haven’t gotten used to using ChatGPT and other forms of AI, it might be too late for you, and this article might not relate to you. But for the rest of the waking world, we’ve been dry elbows-deep in AI language models and other tools to help make our jobs easier. Taking a break from analyzing data and creating content calendars, we decided to sit down with notorious language model ChatGPT and make it evaluate its own ..read more

The State of Social Media Advertising in 2023: Trends, Tactics and Strategies Seth Garland April 4, 2023 7:00 am In the last decade, social media advertising has been one of the most effective ways to reach new customers and grow an audience. From its humble beginnings as a simple way to stay connected with friends and family, it’s now become a powerful tool for businesses looking to build their customer base. But what will social media advertising look like in 2023? How can businesses use trends, tactics, and strategies to maximize their success?   The state of social media ad ..read more

Unlock the Power of AI in Marketing: Best Practices and Real-World Examples Seth Garland March 26, 2023 6:21 pm The power of artificial intelligence (AI) in marketing is a revolutionary force that has the potential to change the way businesses market their products and services. It’s like a genie in a bottle, granting access to an entirely new, sophisticated way to engage customers and generate more sales than ever before. With AI, marketers are able to unlock opportunities they never thought possible – unlocking the full potential of their marketing strategies.   In this artic ..read more

Tips for Marketing in a Recession Seth Garland October 4, 2022 10:11 pm Is it a downturn, or isn’t it? While the current economic situation keeps giving us mixed signals about the near future, most experts still believe that — soft landing or not — we’re about to experience an economic downturn. It’s a little on the nose for a creative marketing agency to tell you to keep marketing in tough economic times — we’re a little biased, probably. So instead of just padding our search engine content with empty platitudes, we want to give you 5 actionable marketing tips for your business tha ..read more

Versatility Wins Silver at 2023 MUSE Creative Awards Competition Seth Garland September 1, 2023 5:44 pm DENVER – Versatility Creative Group, a Creative Marketing Agency in the Denver Tech Center, earned a Silver award at this year’s MUSE Creative Awards competition. This year’s entry, the Protect Open Space digital marketing campaign, was a cohesive, all-team effort showcasing the video, graphic design, marketing strategy, social media management, leadership and communication skills of the entire team. With over 6,500 entries, Versatility is proud to have its work showcased among or ..read more

Emotive Marketing Isn't Just 'Sad' Stories: The Benefits of Full-Spectrum Emotional Marketing Seth Garland August 30, 2023 5:14 pm When we’re creating a design for a brand, or developing a color palette, each brand is unique. Each collection of colors tells its own story without words. This is much like the expansive array of emotions that humans experience, with each color/emotion playing its unique role in influencing perceptions, decisions and actions. It is this rich emotional palette that forms the core of Emotive Marketing. There is a common misconception that persists in the ..read more

Four Easy ChatGPT Prompts We're Using to Improve Our Processes Seth Garland May 24, 2023 6:35 pm ChatGPT isn’t a cure-all. It’s not going to write every blog for you to the quality you want. It’s not going to give you all of the secrets to success. What it is, however, is a fantastic tool to help you generate ideas when you hit a roadblock. There’s nothing more important — or effective — that ChatGPT does than give you little bits of ideation when your well’s run dry.  This technology has the potential to revolutionize how businesses interact with their customers, as well as st ..read more

From Pokémon Go to Branding: How AR and VR are Revolutionizing Marketing Seth Garland March 28, 2023 8:01 am It’s no secret that technology is revolutionizing the way we do business. And in today’s world, augmented reality (AR) and virtual reality (VR) are two of the hottest trends for marketers. From Pokemon Go to creating immersive brand experiences, AR and VR have completely changed how companies can engage with customers. So let’s take a look at how these technologies are transforming marketing!   Have you ever been walking down the street only to be stopped by someone play ..read more

So You Had a Big Year...Now What? Seth Garland December 8, 2022 6:55 pm A lot of advice from industry experts centers around solving problems of The Struggle: Not enough sales, leads, or exposure; the difficult conversations you have with underperforming employees; bleeding bank accounts and little money for marketing; how to make social media actually work for your business, etc.  But what about when you’re experiencing success that’s never been seen in your organization? How do you avoid a sophomore slump and make sure you capitalize on growth?  At our agency, we’ve doub ..read more