Introduction to Chat GPT In the ever-evolving landscape of artificial intelligence (AI), one term that frequently surfaces is ‘Chat GPT’. But what exactly does it signify? To unravel this mystery, we must first traverse the journey of chatbots and the transformative role AI has played in their development. The Evolution of Chatbots The journey of chatbots has been nothing short of remarkable. In their infancy, chatbots were rudimentary rule-based systems, capable of responding to very specific inputs. However, the advent of AI marked a turning point, transforming them into sophisticated to ..read more

Artificial intelligence (AI) is transforming almost every industry, including content marketing and search engine optimization (SEO). A 2021 report by the American Marketing Association in New York found that nearly 80% of U.S. marketers planned to use AI assistants going forward — a 28% increase from 2019. AI-powered tools are the future of SEO. They have been used to: Find keyword opportunities. Produce more SEO content. Scale and automate digital marketing activities. Improve search rankings for new and existing topics. In this article, we’ll learn about artificial intelligence in SEO a ..read more

Getting on the first page of Google is an investment that brings invaluable returns. So, it’s no wonder that every time Google releases a new search algorithm update, the search engine optimization (SEO) community goes into a frenzy. That’s precisely what happened during the Google core update of May 2022. It was one of the most significant algorithm updates to hit Google and was felt heavily by the SEO community. Some webmasters said they lost as much as 90% of web traffic. If the algorithm update negatively affects your website, you can recover. And we’ll show you how.  Here’s what we ..read more

Where do you think most searchers go when looking for something to buy online? If you thought the answer was search engines like Google, you’re dead wrong. But the trend is changing. According to eMarketer, 61% of shoppers start their search on Amazon — while 49% do on search engines like Google. Purportedly driven by the looming threat of Amazon, Google started showing free product listings on various Google properties in 2020 — a deviation from its usual practice of asking users to pay for Google Shopping ads. Free product listings appear on Google’s organic search engine results pages (SE ..read more

Have you recently started receiving emails from Google letting you know that someone is trying to claim ownership of your Google Business Profile (Formerly Google My Business)?  The emails aren’t fake.  They are completely valid emails from Google.  But the requests are fraudulent. You’ve received an ownership request This is the title of the email. And you might start to ask yourself.  Who is this person? Why don’t I recognize this name?  Why are they trying to take over my GBP? What should you do if someone tries to claim ownership of your Google Business Profi ..read more

When your in-house SEO team needs support, what’s the first thing you do? If you didn’t already have a regular SEO agency on call, you’d probably ask for referrals or do a Google search for “SEO agency.”  Boom, millions of results pop up. According to Agencies SEO Services Global Market Report 2022, the global agencies SEO services market is expected to grow from $51.25 billion in 2022 to $108.9 billion in 2026 — that’s double the value in four years. With a bevy of agencies to choose from, where do you even start? How do you choose the right SEO agency — let alone find one whose value ..read more

Do you want to start a career in the growing field of Digital Marketing and E-Commerce, but you don’t have the education or experience? The Google Digital Marketing and E-Commerce Professional Certificate is a good starting point. My review of this course is performed as a Digital Marketer with more than 20 years of experience in the industry. Is the Google Digital Marketing Certification worth it? The short answer is Yes, the Google Digital Marketing and E-Commerce Professional Certificate is worth it.  The course focuses on people just entering the digital marketing field, but even ou ..read more

Millions of bloggers, businesses, and artists compete wildly for the chance to get on page 1 of Google for keywords relevant to their website. It seems only natural to want to top the charts because how often do people click on the second page? But you might have wondered, “What is a first-page search result actually worth?” Why do people spend so much time and effort on search engine optimization (SEO) just to appear on Google’s first page? Some feel that dedication to SEO is often done on some measure of faith. After all, how often have you reached the first page of organic search for a k ..read more

Whoever said search engine optimization (SEO) was dead didn’t know what they were talking about. When COVID-19 hit, most industries had to lay off employees — but not SEO. According to Backlinko’s 2020 SEO Jobs Report, LinkedIn SEO job postings seemed to increase during the pandemic, which makes sense because shutdowns forced many businesses to go online.  There are currently over one billion websites worldwide jockeying for a position to rank in Google search. Many of these websites realize the value of SEO, meaning professional SEOs can have their pick of clients. As Google keep ..read more