Packaging is the art of presenting a product in a way that makes it more appealing to consumers. Packaging can be as simple as enclosing your favorite cereal in a simple bag, or it could involve creating an entire experience around the product itself. Use the packaging as an extension of your branding. You may have a fantastic product inside, but if it doesn’t look good or feel like great value to the customer, they won’t buy it. So how do you ensure that your food packaging will stand out on the shelf? One critical way is by making sure that your brand is visible and clear to read. Consider ..read more

Looking to take your product marketing game to the next level? With a wide array of marketing tactics available, it can be tough to determine the best approach. But fret not! At Thomas|Ferrous, we’re dedicated to assisting brands in making a lasting impression and standing out from the competition. To kickstart your journey, we’ve curated eight innovative and captivating product marketing tactics that can revolutionize your business and appeal to your target market. So, get ready to explore fresh ways to boost your marketing efforts. 1. Harness the Power of Influencer Marketing  Influenc ..read more

As a coffee lover, there’s nothing quite like the aroma of freshly ground beans brewing in a French press or the sound of a percolating drip coffee maker. But what about the packaging? Coffee packaging is just as important as the brew itself, and you want it to be appealing. After all, even if you have a great product, if you can’t grab people’s attention and get them interested enough to buy it, then your company won’t succeed. Fortunately, custom coffee packaging has become increasingly popular over the past few years. And it’s not hard to see why. Not only does it make your product stand o ..read more

User generated content UGC) is an important topic in the marketing world. The idea behind it is simple: you have a product or service, and your users have opinions about it. Why not let them share those opinions with the world? By encouraging your customers to spread the word about your brand, you’re creating an organic marketing strategy that can be as effective as any ad campaign. Consumer brands are a natural home for UGC, since they’re built on relationships with customers. User generated content has been around for a long time, but it’s only recently that brands have started recogni ..read more

The CPG food industry is a massive and growing market that requires careful planning and execution to succeed in today’s competitive landscape. By implementing the right marketing strategy, you can position your brand as an industry leader and increase sales by tapping into new customer segments. To achieve this, brands must first pinpoint what drives consumer loyalty and use that knowledge to create a marketing strategy that resonates with shoppers.  Fortunately, there are several methods to enhance marketing efforts and increase sales. 1. Understand Your Target Market Your target marke ..read more

Developing a comprehensive product growth strategy is essential for achieving success in today’s competitive market. It involves more than just creating a great product; you also need to establish a strong customer experience and marketing strategy to drive engagement and sales. A product growth strategy is a roadmap that enables consumer brands to enter new markets or promote new product lines. This plan generates revenue and drives growth by spreading brand awareness and increasing customer purchases. What is a Product Growth Strategy?  In essence, a product growth strategy is a plan t ..read more

In response to the increasing consumer preference for environmentally friendly packaging, many brands are now exploring sustainable packaging options such as compostable and biodegradable packaging. While these terms are often used interchangeably, they have distinct differences that are important to understand when making sustainable packaging decisions. What is biodegradable packaging? Biodegradable packaging is made of materials that can break down naturally through the action of microorganisms.These microorganisms can include bacteria, fungi, and other living organisms that organically br ..read more

Brand management is an important tool that helps to ensure that your brand reaches the right audience. A consistent brand identity generates, communicates, and provides value to your customers. It includes everything from your logo to your corporate attitude and goes beyond just your product or service. Brand management focuses on building, maintaining, and enhancing a company’s brand image. A successful brand management strategy can make your brand relevant, differentiate it from competitors, and align it with your business goals. What is brand management in marketing? Brand management in ma ..read more

What is newsletter marketing? Newsletter marketing is a type of digital marketing strategy that involves sending regular emails to a group of subscribers who have signed up to receive updates from a company or organization. These emails, known as newsletters, typically contain information about the company or organization's products, services, events, or other news, and are designed to keep subscribers engaged and interested in the brand. Newsletter marketing can be a powerful tool for consumer goods companies, as it allows them to reach a targeted audience of potential customers and build rel ..read more

A Marketing Strategy that Grows your Company Your company needs a marketing strategy that dynamically grows your consumer packaged goods business. We focus marketing strategy on building awareness, loyalty, and sales. Our marketing solutions are strong and sustainable because we align our activities with consumer tendencies and preferences. We project across multiple channels to reach wider audiences and stay ahead of the competition.  How We Craft Effective Marketing Strategies We craft effective marketing strategies using tested and proven methods, with an eye on future innovations. We ..read more