A version of this post was originally published on Forbes.com. It’s a noisy world. With so many consumer packaged goods companies fighting for the top spot in the minds of their audiences, brands are working to cut through the distractions and make an impact that will move more product ..read more

A version of this post was originally published on Forbes.com. In 2024, inflation is still very much top of mind when it comes to the American consumer's approach to shopping. With pandemic-influenced lifestyle changes still in the mix, there has been an overall sea change in the average person’s buying behavior. What’s taking precedence in the retail aisles? Are consumer packaged goods (CPG) brand marketing strategies keeping pace with today’s consumer priorities ..read more

Loyalty has never been more crucial. With customer acquisition costs skyrocketing by 222% over the past decade, investing in brand-consumer relationships has become a strategic imperative. Research indicates that even a slight 5% increase in retention rates can trigger a significant surge in profits, elevating brand loyalty from important to pivotal.  ..read more

The cosmetics industry is seeing a renaissance with increased consumer focus on product usability and overall sustainability, driven by a desire for ethically-manufactured products that also straddle the line with skincare. Despite economically challenging times, consumers will spend on cosmetics that align with their values. Here are 5 trends we’ve earmarked for brands to watch out for and marketing strategies we’re recommending to connect with today’s savvy beauty buyers. CLICK HERE TO DOWNLOAD THE INFOGRAPHIC ..read more

In 2022, the US CPG (consumer packaged goods) sector spent $8.5 billion advertising its products. This number is no surprise considering the highly competitive nature of the market. The right marketing strategy can help a CPG company stand out in a sea of competitors. To understand what that strategy should encompass, you need to understand current trends, the challenges you'll face, and the five keys to a winning strategy. Let's get started ..read more

The CPG food and confectionery sectors are navigating a period of significant transformation driven by evolving consumer preferences, economic shifts, and technological advancements. Delve into the pivotal trends shaping the US and European markets and leverage our suggestions and actionable insights to thrive amidst the competition. CLICK HERE TO DOWNLOAD THE INFOGRAPHIC ..read more

As global concerns about health and hygiene evolve, the home cleaning industry is experiencing significant changes. The pandemic prompted a major pendulum swing in our cleaning habits, during which time harsh chemicals perfumed our interiors and we liberally sprayed packages and surfaces with disinfectant.  ..read more

Promotions reward your customers for their engagement and loyalty, and the benefits are well-known. 84% of consumers say they’re more likely to stick to brands that offer a loyalty program, and strategies like receipt marketing have a proven return on investment (ROI) for businesses. But with every well-intentioned promotion, there's an opportunity for exploitation ..read more

We’re happy to have been featured on the Leaders & Innovators Podcast with Ajay Aggarwal where Tom Burgess talks Retail Media Networks, his entrepreneurial career and how he launched Snipp's Payments Media Network ..read more

In the ever-evolving Consumer Packaged Goods (CPG) / Fast Moving Consumer Goods (FMCG) industry, change is not just expected--it's become the norm. According to Nielsen IQ, 64% of global consumers are actively transforming the marketplace, updating their preferences and lifestyles with increasing speed. In the US, inflation is a significant factor, leading consumers towards promotions and motivating CPG / FMCG brands to develop innovative strategies to differentiate themselves. Across the Atlantic, in Europe, economic ups and downs are driving consumers towards cost-effective options like pri ..read more