QSRs are all about saving time – it’s in the name. And one of the key ways that customers like to save time is by ordering online. Check out these stats from Deloitte: 64% of customers prefer to order via an online app while they’re in the restaurant. A similar number (57%) prefer to order online for delivery. 40% of customers prefer to use a restaurant’s own branded online ordering service. Whether customers order from your website or your mobile app, the message is clear: this is meeting a major need for time-strapped QSR customers. By providing this extra level of convenience, QSR bra ..read more

Guest retention – transforming customers from one-and-done diners to regular visitors – has become a hot topic in the food service industry. And no wonder: The hospitality, travel, and restaurant industry has the lowest customer retention rate across all the industries surveyed by Shopify. That rate is 55%, which leaves a lot of room for improvement. Add in the traditional wisdom that says it’s 5 times more expensive to get a new customer than to keep an existing one and the goal is clear. Restaurants need to work on customer retention. But while the restaurant industry is recovering from the ..read more

Not long ago, the only self-serve kiosk that Americans used regularly was their bank’s ATM. Now, we use kiosks for everything from video rentals to blood pressure checks. As the general public becomes more comfortable with kiosks, so do QSR brands; Burger King, McDonalds, Panera, Taco Bell, and many other industry leaders are now actively (and in some cases aggressively) increasing the number of locations that offer self-ordering kiosks. For QSR operators, the benefits of kiosks are clear: they increase ticket size, keep in-store traffic moving during busy times, and reduce employee workloads ..read more

The future of dining is Phygital. The rise in digital ordering is no longer just a pandemic-era trend. It's a deeply entrenched habit, one that has fundamentally reshaped the traditional dining experience - no place more so than quick-service restaurants. Customers expect the flexibility to order however they choose, depending on their mood, the weather, who they're with, or where they're located. They want the option to take their time and browse the menu in-store, quickly reorder their favorite items for curbside pickup, or use their laptop to place bulk orders for delivery. This ability ot ..read more

Not long ago, the only self-serve kiosk that Americans used regularly was their bank’s ATM. Now, we use kiosks for everything from video rentals to blood pressure checks. As the general public becomes more comfortable with kiosks, so do QSR brands; Burger King, McDonalds, Panera, Taco Bell, and many other industry leaders are now actively (and in some cases aggressively) increasing the number of locations that offer self-ordering kiosks. For QSR operators, the benefits of kiosks are clear: they increase ticket size, keep in-store traffic moving during busy times, and reduce employee workloads ..read more

In previous articles, we’ve focused on localizing your OMS and embracing hyper-local marketing. In a related topic, we’re going to discuss how to craft experiences for a global audience that both remain true to your brand and also connect with people in diverse cultures. Why is this important? And what do QSR leaders need to accomplish it? Let’s examine these points. How to Create Authentic Online Experiences for Every Audience First up, why is creating authentic experiences important? Have a look at these stats complied by Zippia: 86% of consumers prefer an authentic brand image. 82% of ..read more

If you’re thinking about your QSR’s digital transformation and global expansion, you know there are many moving parts in the process. One of the core factors in both digital transformation and international expansion is your tech stack. Technology systems that are robust, flexible, scalable, and streamline are essential to continued growth. In this article, we’ll examine how you can create a tech system that will promote sustainable international growth.  Laying the Foundations of Integration A unified tech system is essential to expanding your QSR to new markets. Not only does it simpl ..read more

Restaurant technology leader to attend NRF 2024, share vision for continued support of digital transformation journeys in line with retail’s digital evolution SAN DIEGO, Calif. – January 12, 2023 – Tillster, a global leader in digital ordering, delivery, couponing, loyalty, and kiosk solutions, is entering 2024 with the aim to support existing and future customers with flexible, componentized solutions that enhance and seamlessly integrate into existing tech stacks. Whether transitioning (or adding) a few pieces, or a broad array, Tillster makes it easy to upgrade and future-proof the digital ..read more

Self-service has been around for years in the restaurant industry, and we’re not just talking about helping yourself from the buffet or salad bar. In Europe and Asia, self-service kiosks have been a common sight for much longer than they have in North America. And here’s a little secret: Self-service tech can solve more than one restaurant problem. In this article, we’ll talk about the most common self-service tech options and how restaurant operators can use them to reduce costs while improving guest experience. Understanding Self-Service Options For restaurants, self-service tech – in-stor ..read more

This year, 64% of Americans are planning on ordering at least part of their holiday meal from a restaurant; 37% will have the restaurant do the entire meal. Meanwhile, regular and local customers are out shopping, doing errands, and stopping by their favorite QSR and fast-casual restaurants. How can restaurant operators plan for a successful holiday season? And what can they do to turn this seasonal surge into long-term increases?  In this article, we’ll discuss 9 expert tips to making the most of the holiday rush. 9 Ways to Boost Holiday Success in the Food Industry In many ways, the s ..read more