WordPress is the world’s most popular content management system (CMS), powering over 43% of all websites on the internet. Its user-friendly interface and vast ecosystem of themes and plugins make it an ideal platform for businesses of all sizes to build and manage their online presence. In this digital world, having strong online visibility is essential for businesses and individuals. A well-designed website can serve as a powerful tool to attract customers, showcase products or services, and establish credibility in the market. WordPress development services play a crucial role in this proces ..read more

In today’s world, the Internet has become more than just a secondary consideration for business owners in Australia. Each and every day, millions of people are clicking, scrolling, and interacting with brands just like yours. Now more than ever before, online marketplaces are where most of the buying and selling takes place. As such, we can safely say that any company lacking a clear digital marketing strategy is leaving an inordinate amount of money on the table. However, many companies don’t know how to get started or hold the false belief that digital marketing is incredibly complicated. We ..read more

Ever walk into a store with products piled high, confusing signs, and flickering lights? Yeah, it’s not exactly the most welcoming experience, right? Well, the same goes for your website. In today’s digital world, where first impressions matter more than ever, your website is the virtual handshake with your customers. But let’s face it, building a website can be tricky. Even businesses with the best intentions can fall prey to common design mistakes that deter users from visiting an online business. Don’t worry, though; we’ve identified 5 common website design pitfalls and the solutions t ..read more

Imagine your website as your digital storefront, open 24/7 in today’s hyper-connected world. It’s constantly working to attract and engage customers like a physical store with its displays and friendly staff. But unlike a brick-and-mortar location, your online presence must continuously evolve and adapt to stay relevant and effective. But just like a physical store, it needs regular maintenance and updates to stay fresh, relevant, and effective. So, how do you know when to consider a website redesign? Here are some key signs to put together and add to your redesign checklist when revamping you ..read more

4 Simple SEO Tweaks You Can Do Right Now SEO is a long term marketing channel for establishing a strong online presence that attracts more reach. While keeping this in mind, there are some quick tweaks you can make to your strategy that will provide an immediate boost. Read below to learn more, or you can get in touch with us for more insight. Take Control of Your SEO Performance Embrace the power of search engines, like Google. This giant organisation wants to see you succeed on its result pages because it wants you to know that you’re delivering a good user experience to Google’s search user ..read more

Have you ever hesitated to click on the ‘update’ button when a new version of WordPress is released? Are you worried about the potential risks and complications that might arise from updating your WordPress site? In this article, we explain why it’s crucial to keep your WordPress website updated. We will also provide a simple guide on how to update your WordPress site correctly. The Need for Regular WordPress Updates WordPress is an open-source platform, which means that a global community of developers works tirelessly to improve its functionality. Each new update includes bug fixes, new feat ..read more

Building a website with a professional web developer can take anywhere from two to five months, depending on the complexity of the project and the specifics of your requirements. Understanding the timeline involved in developing a website can help you set realistic expectations and prepare for the process ahead. Below are the steps and estimated timelines required to create a website with your chosen professional: Goal Setting: One to Two Weeks The first step is to identify the purpose of your website. This could be anything from establishing an online presence, selling products building an eC ..read more

We are all consumers of content in one way or another. We read blogs and articles, watch videos, and listen to podcasts. This makes us part of an audience, giving us valuable insight into what it means to engage with content. So, what kind of content grabs your attention? Is it promotional press releases praising a new product, or is it high-value content that addresses a pressing question or solves a significant problem? Unsurprisingly, it’s the latter. This is why you need to focus on delivering high-value, useful content as part of your 2023 strategy. The experts at Design Point Digital hav ..read more

When setting up a new website, one of the first decisions you’ll have to make is whether to use a website template or opt for a custom design. While templates offer a quick, easy, and often more affordable way to get your site up and running, they do come with some limitations. Before you start sifting through your favourite themes, read on below: What are the Drawbacks of Using Website Templates? Limitations of Being Picky With a custom-built website, every detail is tailored to your specific needs and preferences. Website design companies work closely with you to create a site that perfectly ..read more

The world of commerce has been revolutionised by the rise of e-commerce, a trend that accelerated during the pandemic years of 2020 and 2021. The transition from traditional brick-and-mortar stores to online platforms has opened up new opportunities for businesses. However, to thrive in the digital marketplace, businesses have realised the importance of a different marketing strategy – Search Engine Optimisation (SEO). What is SEO for E-Commerce? While the basics of SEO apply to e-commerce, there are some specialised strategies and techniques that can be used to enhance online visibility. Goog ..read more