Empowering leaders, insights from the 2024 AMA Leadership Summit American Marketing Association San Diego (AMA San Diego), recently had the privilege to send two board members to the 2024 AMA Leadership Summit—an annual event that hosts more than 200 chapters across the country for three days of workshops, speakers, loud tables, sharing resources, and fun (wait until you hear about the sneaker ball)! Reflecting on their first-time experience at the Leadership Summit, Zachary Senvisky, President-Elect, shared, “The summit opened my eyes to the vast opportunities for chapter growth, new revenue ..read more

DATE & TIME: Tuesday, June 11 from 8:00-9:00 a.m. LOCATION: Pinpoint Cafe, La Jolla, 8755 Biological Grade San Diego, CA 92037, << Map Your Trip >> COST: Event is not hosted Members: Free Non-Members: May come as a guest of a member Reserve Your Spot » About this event: Looking to start your day with a hot cup of inspiration? Have some ideas for the upcoming year you’d like to bounce off other marketing mavens? Or just want to meet up with marketing friends for coffee once a month? AMA San Diego is delighted to continue our monthly meetup: AMA Café! AMA Café is a ..read more

Marketing is the heartbeat of any successful business, driving growth, engagement, and brand recognition. Yet, when it comes to executing marketing strategies, businesses often find themselves at a crossroads: should they keep it in-house or trust an external agency? Each path has its own set of advantages and challenges, making the decision a pivotal one. In this blog, we’ll touch on the intricacies of in-house versus agency marketing, helping you decipher which approach aligns best with your business needs and aspirations. In-House Marketing: In-house marketing refers to the practice of hand ..read more

In the world of marketing, there’s a secret sauce that goes beyond flashy ads and catchy slogans—it’s storytelling. It’s about weaving narratives that touch hearts and minds, creating bonds that stand the test of time. Let’s dive into the enchanting world of brand storytelling and see how it’s reshaping the way we connect with audiences. What’s Brand Storytelling All About? Think of brand storytelling as the heart and soul of your marketing strategy. It’s not just about selling stuff; it’s about sharing your brand’s journey, values, and vision in a way that resonates with people. Whether it’s ..read more

In today’s dynamic world, diversity and inclusion in marketing are essential. It’s not just about doing the right thing morally; it’s about being smart strategically. Authentic representation means truly reflecting the diverse perspectives and experiences of our audience. Let’s explore why diversity and inclusion matter in marketing and practical ways to achieve genuine representation. Why Diversity and Inclusion Matter in Marketing Reflecting Reality: Our society is diverse, with people from various backgrounds contributing to its richness. Marketing that doesn’t mirror this diversity risks ..read more

Coming to You Live We’re thrilled to introduce an exciting collaboration for this year’s Sandie Awards. With the expertise of Emmy Award-winning producer Eddie Delbridge at the helm, we’re set to deliver an unforgettable evening celebrating excellence in San Diego’s marketing community. Check out why this year’s ceremony is bound to be spectacular. Meet Eddie Delbridge Eddie is the founder of Live Digital Entertainment, a well-renowned production company and one of our proud Marquee sponsors. His roots run deep in San Diego, having grown up in Cardiff-by-the-Sea. From local schools to prestigi ..read more

DATE & TIME: Wednesday, April 24 from 5:00-8:00 p.m. LOCATION: AleSmith Brewing Company, Miramar 9990 AleSmith Ct, San Diego, CA 92126, << Map Your Trip >> COST: Event is not hosted Members: Free Non-Members: May come as a guest of a member Reserve Your Spot » About this event: April’s AMA Café is getting a hoppy twist! Trade your coffee mug for a frosty pint at our AMA Cheers “Social Hour” at AleSmith Brewing Company! Following the model of AMA Café, AMA Cheers is an informal, meetup designed for chapter members to mix and mingle in a relaxed, social setting. A ..read more

In today’s digital jungle, if you’re not online, you’re missing out big time. Digital marketing is the secret sauce for businesses looking to make waves in the online world. It’s all about getting your brand out there, engaging your audience, and turning clicks into conversions. So, let’s break it down and get you up to speed on the basics. What’s Digital Marketing All About? Digital marketing is like having a toolkit filled with all sorts of cool gadgets for promoting your business online. From SEO and content marketing to social media and email campaigns, it’s about using digital platforms t ..read more

The Art of Marketing (AOM) Conference is an immersive marketing event organized by the San Diego Chapter of the American Marketing Association (AMA). Please enjoy our short video! Video was Produced + Sponsored by: Max Lux Media, San Diego’s top-rated commercial and Corporate Video Production Company with offices in San Diego County and Southern California. This year’s conference was themed “The 360 Marketer” which represents a holistic and comprehensive approach to marketing, where every touchpoint with the customer is considered to create a seamless and personalized experience ..read more

The 2024 AMA San Diego Sandie Awards returns to the iconic Town & Country Resort for an evening of elegant flamboyance & marketing marvel on May 2. The celebration kicks off with the Causal IQ Flamingo Lawn Reception featuring specialty cocktails, interactive photo experiences, and live music from musician Joe Cardillo. We extended the reception by 30 minutes so you can flamingle longer with the best marketers in San Diego. Doors open at 6:30 PM for an ele ..read more