Online reviews have the power to influence consumer decisions. Here at PrimeView, one of our employees admitted that a single negative review is enough to discourage her from purchasing products or seeking services from a business. And to our surprise, many consumers agree with her. In a recently published article on LinkedIn, experts in business and public relations revealed that 94 percent of consumers are less likely to invest time and money in a company with a negative review. Also, 86 percent of consumers hesitate to transact with a business with negative reviews. There’s very little room ..read more

Search is booming, teeming with 6.3 million Google queries per minute. But artificial intelligence is changing how we search online. With AI-driven assistants like ChatGPT, Google Gemini, Bing AI, and Siri, we’re discovering and digesting online information in new ways. People are transitioning from broad searches to “zero-click search,” getting instant answers and recommendations without clicking on a website. In fact, about 53% of desktop users and 57% of mobile users don’t click an organic or paid result, revealed a Semrush study involving more than 600,000 searches. Zero-click search is sh ..read more

In the world of digital communication, staying connected with customers via email is crucial. Recently, Gmail and Yahoo updated their rules for sending emails, which can affect how businesses reach their customers. Here’s a simple breakdown of what’s changed and what businesses need to do: What’s Changed? Gmail and Yahoo now want businesses to make sure their emails are genuine and not spam. They’ve introduced some new rules to make this happen. These rules ask businesses to prove that their emails are really from them and not someone pretending to be them. It’s a bit like putting a stamp on a ..read more

You’re probably familiar with some of the technical jargon that comes with having a website – HTML, CSS, PHP. But have you heard of schema markup? If not, don’t worry. You’re not alone in this. Schema markup is a rarely discussed web development topic among new businesses, yet it is absolutely crucial for your website’s success. In this article, we will break down what schema markup is and why you need it in simple, beginner-friendly terms.   What Is Schema Markup? Schema markup, also known as structured data, is code you can add to your web pages. It helps search engines like Google and ..read more

The New Year inspires many of us to make big changes. As business owners, we’ve made plenty of resolutions to improve our marketing strategies over the years. We admit – some stuck while others fell through. 2024 is a new opportunity for all of us to stick to our resolutions and level up our online presence. Repeat after us: “No more failed resolutions this year!” Read on as we explore seven digital marketing and SEO resolutions that will give your business the competitive edge it needs. From ramping up your content strategy to improving your social media engagement, get ready to attract, impr ..read more

In the ever-evolving landscape of the healthcare industry, where digital platforms serve as gateways to information and services, the importance of ADA compliance for medical websites cannot be overstated. This article delves into the legal implications that medical companies face when their websites fall short of ADA standards, examining the rising tide of lawsuits, financial penalties, negative publicity, and the broader legal landscape that underscores the urgency for ADA compliance. I. The Legal Imperative of ADA Compliance: A. ADA and its Evolution: The Americans with Disabilities Act (AD ..read more

Are you looking for new and innovative ways to spread the word about your small business? It’s time to board the TikTok train – one of the fastest-growing social media platforms, especially among younger generations like Gen Z. If you’re not on TikTok yet, you’re missing out on more opportunities for success. Today, PrimeView will discuss how to use TikTok for business. You’ll learn how to create fun and engaging short-form videos, build your follower base, and turn those followers into customers.   Why Brands Should Be on TikTok Here’s why you should be using TikTok to promote your busin ..read more

Let’s set the record straight: About 90% of small businesses use marketing, whether traditional, digital, or a combination of both. In addition, 95% of small businesses intend to expand their marketing budgets, and 63% invest most of their digital marketing funds in social media. In addition, the global digital advertising and marketing industry will be worth a whopping $786.2 billion by 2026, proving that online marketing works and is crucial for businesses of all sizes. Your business needs to up its internet marketing game to stay competitive. However, doing it on your own may not cut it, or ..read more

Have you ever wondered how Amazon became the retail juggernaut it is today? You’re not alone. Any e-commerce entrepreneur would love to replicate even a fraction of Jeff Bezos’ success. The good news is, you can. Amazon’s winning formula isn’t some big secret. In fact, it’s built on a few fundamental principles that you can apply to your own online business.   The Amazon Method to Success E-commerce success isn’t rocket science; it takes discovering what works, understanding why it works, doing more of it, and evolving. Our goal today is simple: to help make your e-commerce dreams a reali ..read more

Before the recent pandemic, most businesses held meetings face to face, in busy cafes, or big conference rooms. Today, post-lockdowns and stay-at-home orders, almost everything migrated online. The percentage of remote workers continues to rise post-pandemic, allowing SaaS CRM solutions to become the bread and butter for connecting businesses, their employees, partners, and customers. Now, if you’re an entrepreneur wondering, “Does my business really need a CRM?” – Absolutely, regardless of whether you work in-office or remotely in today’s “new normal.” As long as you sell a product, provide a ..read more