When taking your content to the next level, we have three tips that are sure to boost quality, leverage employee involvement, and create better engagement.  Quality Over Quantity in Content Creation Google is always ahead of the curve when it comes to understanding what distinguishes content as helpful and reliable. Google’s recent algorithm update aims to reward content that provides a satisfying user experience while penalizing low-quality content that prioritizes search engine optimization over user value. The updated guidelines encourage creators to produce content that truly addresse ..read more

In the 1950s, marketers embraced the concept of the Unique Selling Point (USP), which is a strategy where advertisers crafted a phrase for their product and then echoed that message across all media platforms. The 80s were known for their direct mail marketing, and in the 2000s, TV commercials and billboards proved to be major successes for brands across the board. Fast forward to 2024, we are deep in the digital age of marketing, and customers want to genuinely connect with their purchases. When it comes to modern branding strategies, marketers are shifting to more authentic online tactics. A ..read more

Imagine you are on a quest or treasure hunt for an item you’ve never bought before. It’s an item you didn’t know you needed, and you happened upon it due to something we like to call, “Full Funnel Marketing.” It’s divided into three phases: Awareness, Consideration, Conversion, and Loyalty. Let’s dive into the process that leads you, the consumer, to your shiny new purchase.  Awareness – The Call to Adventure  Let’s say you start to hear about the newest version of the Peloton. It could be in passing through a friend or scrolling on social media. Your curiosity is sparked. Then, you ..read more

2023, The Year of Barbie Let’s reflect for a moment on one of the biggest marketing successes of 2023: the immense success of the movie, Barbie. Leading up to its July release, Barbie’s signature pink color made waves, garnering collaborations with brands like Crocs, Beis luggage, Xbox, and many more. The results of Barbie fever sustained excitement and anticipation for the movie which, according to Fortune, earned a record-breaking $1.4 billion in global ticket sales. So how did this marketing phenomenon take place? In a nutshell, it’s all about the feeling of nostalgia. According to Time Mag ..read more

In the spirit of Thanksgiving, a time when we gather to express gratitude for the blessings in our lives, it’s important to pause and reflect on the positives amidst the challenges we’ve faced in the last several years. In a world marked by turmoil and sorrow, this week offers us an opportunity to be grateful, count our blessings, and appreciate the good that surrounds us. For marketers, there’s a valuable lesson to be learned from human nature during this reflective season. It’s more than just crafting catchy one-liners or creating clickbait–it’s about tapping into what truly resonates with p ..read more

In today’s highly competitive business environment, advertising is essential for companies to stand out and reach their target audience effectively. However, managing an advertising campaign can be a challenging and time-consuming task. That’s why it might be in your business’s best interest to explore working with a full-service agency to handle your advertising needs. At Innovative Advertising, our services include branding and design, marketing strategy and research, digital development, video production and editing, public relations, as well as media planning and buying. With a team of ex ..read more

Once upon a time, the only tools you needed to get your newsworthy announcements and stories publicized were a press release, a fax machine and a phone number. Editors and reporters were one call away from hearing your pitch and developing it into a story. Now, modern communication devices allow us to reach media contacts in a myriad of new ways. This, combined with the rise of blogging, YouTube, TikTok and other influencer channels, makes being creative and compelling in your outreach much more important. How, where, when and to whom you decide to pitch your story and product/service can lite ..read more

Halloween is just around the corner, and while the ghosts and goblins may be lurking in the shadows, there’s something even scarier for businesses: ineffective marketing. But fear not! In this spine-tingling blog post, we’ll delve into some marketing tips so good they’ll send shivers down your spine. And what’s more frighteningly fantastic than the magical world of Google Analytics? Summon the Power of Data Marketing is all about understanding your audience, and Google Analytics is the crystal ball that helps you peer into the depths of your website’s performance. Track every detail, from webs ..read more

It’s that time of year again. The time of year when we all crave a little pumpkin spice and everything nice. Nothing says cozy fall days, fuzzy socks, football and brisk autumn air quite like a pumpkin spice latte (popularly known as PSL). But pumpkin spice popularity has extended well beyond the PSL. Just last year, Nielsen IQ, a market research firm, reported a 24% surge in the purchase of pumpkin-spice-flavored consumer packaged goods by Americans, accounting for over $235 million in sales. Marketing the nostalgic feeling of fall This year, Starbucks rolled out the pumpkin spice latte acros ..read more

Ready for some sobering statistics? 60% of customers are incredibly concerned about current, global economic uncertainty. 47% of customers are waiting for items to go on sale before they buy them. 47% of consumers have less confidence in the economy. Reading those numbers can be jarring, especially if you run a business during these uncertain times. Business leaders want their company to stay afloat and keep their employees all while satisfying their customers. Usually, the first instinct is to cut the marketing budget in hopes of making the margins look better, however the best advice is to ..read more