Do you want to take your direct mail to the next level? Make your mailers more compelling with interactive direct mail. Adding interactive elements to your campaigns will help increase engagement rates and set your brand apart from your competition. Read on to explore unique interactive direct mail ideas that may help make your campaigns […] The post Interactive Direct Mail Ideas to Try in 2024  appeared first on Pel Hughes ..read more

Pel Hughes makes marketing with promotional apparel and branded merchandise a breeze. There’s a reason SWAG (stuff we all get) is always popular among new hires, convention/conference attendees, and as gifts to loyal clients or customers—particularly if these items are something that will be used on a frequent basis by their recipients. Below are some […] The post Marketing with Promotional Apparel & SWAG  appeared first on Pel Hughes ..read more

This year, expect color and font trends in graphic design to command a wow factor. When it comes to print, embracing design trends can make your mailers and their accompanying digital pieces more effective and enticing to the consumer. For 2024, much is uncertain in the geopolitical and economic sense so expect to see art […] The post Graphic Design: Color and Font Trends for 2024  appeared first on Pel Hughes ..read more

Packaging design isn’t an afterthought. In fact, many well-loved brands place a priority on packaging design to enhance their customers’ experiences and develop a strong brand identity. As online shopping has become increasingly popular, packaging design is more important than ever. Pel Hughes offers some helpful tips to help you put your best packaging foot […] The post Packaging Design: Tips for 2024   appeared first on Pel Hughes ..read more

The USPS is running several promotions for businesses, non-profit organizations, and higher education institutions for 2024. The printing experts at Pel Hughes have the scoop on what you need to know to enjoy significant savings from the USPS for this year’s direct mail campaigns. 2024 USPS Promotions You Need to Know About Reply Mail IMbA  […] The post USPS Promotions for 2024   appeared first on Pel Hughes ..read more

Are you thinking of transitioning to direct mail for your business, non-profit organization, or educational institution? According to Forbes, many other news sources, and consumer data, direct mail is in the midst of a revival that most businesses and organizations can capitalize on.   Direct mail is a wonderful tool for consumer, donor, and student […] The post Transitioning to Direct Mail  appeared first on Pel Hughes ..read more

Are pop-up blockers, digital unsubscribes, and unopened e-mails affecting your consumer outreach? Fortunately, traditional marketing channels are a solution. You can reach more customers with direct mail. Pel Hughes explains how direct mail can drive engagement without overwhelming your customer base.   3 Ways You Can Reach More Customers with Direct Mail  #1 Defeat Digital […] The post Reach More Customers with Direct Mail  appeared first on Pel Hughes ..read more

More cause-based organizations are turning to traditional forms of marketing and advertising. One method, non-profit direct mail has showed great promise in increasing donations, connecting with an organization’s supporters, and raising awareness for your organization’s work and impact. In today’s blog, we are going to discuss the Arbor Day Foundation’s success story with direct mail […] The post Non-Profit Direct Mail: A Success Story  appeared first on Pel Hughes ..read more

Creative direct mail drives new business, deepens connections with existing customers/clients, and helps your organization build lasting brand power.   When we think of direct mail, we commonly think of common angles marketers take to reach consumers. Simple mail pieces may send a condensed menu to a local take-out operation or offer a small coupon to […] The post Creative Direct Mail: 7 Solutions to Inspire Your Campaigns appeared first on Pel Hughes ..read more

Various news outlets have reported on the influx of younger people (Millennials and Gen Z) quitting social media. While it is true that many younger folks are aware of the pitfalls of too much screen time and the emotional strain associated with social media, it’s not as dire as marketers may believe.   The act […] The post Quitting Social Media: Is there a digital exodus?  appeared first on Pel Hughes ..read more