In the world of e-commerce, building and nurturing enduring relationships with your customers is akin to crafting a masterpiece. Imagine you run an online fashion store named “TrendyThreads.” Here are some tangible, real-world examples to guide you toward cultivating solid and lasting connections with your online shoppers: Personalized Shopping Experience: Just like how TrendyThreads suggests outfit ideas based on a customer’s past purchases, e-commerce businesses can use recommendation algorithms to offer personalized product suggestions. These tailored shopping experiences make customers fe ..read more

Automation/AI has become a hot topic and an increasingly important part of marketing, allowing businesses to streamline and optimize their marketing efforts. Here are a few ways in which automation is being used in marketing: Email marketing: Automation tools can send targeted emails to specific segments of a company’s email list based on location, purchase history, and website behavior. This can help businesses increase their conversion rates and improve customer engagement.  Social media: Automation can schedule social media posts in advance, saving businesses time and allowing them to ..read more

We’re looking for talent! Mittcom is actively seeking candidates to fill the in-house agency roles below. Feel free to share this opportunity with others! Interested? Email CVs and resumes to sbernstein@mittcom.com    SVP, Digital & Social Media Description:  Reporting to the CEO, the SVP, Digital & Social Media is a digital native who excels at delivering integrated digital and social media campaigns. S/He is driven to see clients’ businesses and brands thrive. As a member of the agency’s executive team, the SVP, Digital & Social Media leads the team managing paid s ..read more

In recent years, podcasting has emerged as a powerful tool for branding and marketing. This medium allows businesses to connect with their target audiences more intimately and engagingly, providing a unique opportunity to build relationships and establish brand loyalty. Explore the power of podcasting and learn some tips on using this medium to grow your business with the points below.  Establish yourself as a thought leader: Podcasting is a great way to showcase your expertise and establish yourself as a thought leader in your industry. By sharing insights, advice, and experiences relate ..read more

The global pandemic has brought about an unprecedented recession, impacting not only the economy but also the behavior of consumers. With the daily news of tech layoffs, financial institution bailouts, and rising interest rates, consumers are becoming more cautious with their spending, resulting in a significant shift in their buying behavior. We’ve seen how recession news has impacted customer spending and know what businesses can do to adapt to these changes. Fear and Uncertainty During economic hardship, people become more fearful and uncertain about their financial future. They start wor ..read more

Advertising is the lifeblood of modern business. Brands need to balance their brick-and-mortar and online presence to reach the highest percentage of their target audience and boost conversions. While trying to promote regional branding and stay ahead of the ever-changing algorithms of e-commerce marketplaces, retailers find it challenging to maintain focus on their main business objectives. As we look forward to a new year, we’d like to share an interview Bruce gave Retail Tech Insights Magazine to discuss retail marketing in 2022 and beyond.  RT: How is Mittcom positioned in the retail ..read more

A website is essential for any business or individual looking to reach a wider audience. However, more than simply having a website is needed; you must ensure it’s easily discoverable by search engines. That’s where Search Engine Optimization (SEO) comes into play. SEO is a crucial digital marketing strategy that helps drive organic, high-quality traffic to your website. It is a means to ensure that your online presence aligns with the interests and queries of your target audience. By doing so, SEO aims to attract targeted visitors who are more likely to engage with the website’s content and c ..read more

A website is essential for any business or individual looking to reach a wider audience. However, more than simply having a website is needed; you must ensure it’s easily discoverable by search engines. That’s where Search Engine Optimization (SEO) comes into play. SEO is a crucial digital marketing strategy that helps drive organic, high-quality traffic to your website. It is a means to ensure that your online presence aligns with the interests and queries of your target audience. By doing so, SEO aims to attract targeted visitors who are more likely to engage with the website’s content and c ..read more

In today’s digital age, data has become a crucial asset for businesses looking to stay competitive and effectively connect with their target audience. Marketing campaigns tailored to specific customer segments have a higher chance of success, and data plays a pivotal role in achieving this level of personalization. In this blog, we’ll explore how to use data to create targeted marketing campaigns and real-world examples to illustrate their effectiveness. Customer Segmentation: Data allows marketers to divide their audience into distinct segments based on various factors such as demographics ..read more

In today’s digital age, data has become a crucial asset for businesses looking to stay competitive and effectively connect with their target audience. Marketing campaigns tailored to specific customer segments have a higher chance of success, and data plays a pivotal role in achieving this level of personalization. In this blog, we’ll explore how to use data to create targeted marketing campaigns and real-world examples to illustrate their effectiveness. Customer Segmentation: Data allows marketers to divide their audience into distinct segments based on various factors such as demographics ..read more