When it comes to building your website, chances are pretty good your priority is on making a good experience for your users. Well, the search engines agree and tend to reward sites in the search results that they deem to be useful. One of the ways the search engines assess “usefulness” is by the number of backlinks that go to your site. However, it isn’t just sheer numbers that are important. High volumes of backlinks that are of a low quality will do more harm than good. You need to have quality over quantity. Don’t Fall Into the Trap of Link Spam In the early days of SEO, talk of backlinks w ..read more

So, you’ve decided to work with a Fractional CMO to oversee the planning, development, and execution of your marketing strategy. This is a massive undertaking, but an advantage of working with a Fractional as opposed to hiring an in-house CMO is that you don’t need to hire them for the full amount of the time. You can essentially pay for the amount of time you need, but it isn’t always straightforward what that means. How do you know how much you need? There’s no easy way to answer this, but you do need to work on finding your sweet spot so that you can optimize results. Here’s more informatio ..read more

Every business needs digital marketing. In fact, a solid digital marketing strategy should be developed and implemented right from the beginning because this creates an environment that is set up for success. Many businesses wait several years before addressing it because they maybe didn’t have the resources to tend to it. However, they would have missed out on all the benefits of having a solid digital marketing strategy from the beginning. But, what happens if the company doesn’t have money to get help on their digital marketing? Is it worth it to work with an agency but have to charge it on ..read more

There’s a lot that goes into content marketing. Once you develop a strategy and have a clear idea of what kind of content you want to write, it’s all about generating ideas for the content. It’s easy to fall into a rut and write about the same topics, with the same perspectives, all the time. Whether you hire a digital marketing agency to oversee the strategy and write the content or you take care of this in-house, you still need to have plenty of ideas. The funny thing about ideas is that they can be fleeting. You need to be in the mindset of generating them and capturing them in order to rea ..read more

Let’s imagine that you’ve hired a Fractional CMO. You know they will help you oversee the planning and development of your marketing department and marketing strategy, as well as help you achieve some major business goals. You’re excited to get started, but one thing you should know before you do is that you should definitely free up some time to nurture this relationship. The better you work together, the better the results will be. Here’s a look at some keys to a great relationship with your Fractional CMO: Get to Work Early Building Communication In order for this relationship to be success ..read more

Does your company have a growth marketing mindset? If not, now is a good time to start. Growth marketing is all about using data to look for new opportunities to reach your target audience. This means that there could be some up front work and analysis that needs to be done before you proceed with adjusting your strategies. In other words, conducting a growth marketing audit is the first step to assessing the situation enough to know how to proceed with your marketing. Know Why You Need the Audit What, exactly, do you hope to gain from the growth marketing audit? If you clearly know your objec ..read more

When AI first come out, it was difficult at first to see how it would be of use to digital marketers. On the one hand, people were nervous that it would replace humans for certain tasks, such as writing. Now that some distance has passed between when it first launched and to now, it is easier to see the truth. AI is a great way to assist an individual for performing certain digital marketing tasks, but it will not truly replace the human touch. Here are some ideas for how you can use AI to make your life easier. Create Potential Lists of Article Topics One of the ways AI shines is that you can ..read more

You have spent a lot of your business resources making sure you have excellent content as part of your digital marketing. Well, did you know that you can easily leverage this content into other uses so that you can more mileage out of it? However, it is much easier to use your content for other purposes if you do things right from the beginning. Here are some strategies that will help you more effectively repurpose the content you’ve already created: Create a Versatile Content Market Strategy How versatile is you content marketing strategy? Most people think that content only includes articles ..read more

When it comes to SEO, it is so important to balance the use of data with the human touch. You need have a big picture perspective, while also understanding that data tells a story. You just need to have the experience to understand and interpret the numbers that you see. When everything is going well, you need the numbers so you can see why it’s going well. The same is true for when something is amiss. The data can lead you in the right direction. Here’s more information: If You Notice Something Strange, Data Can Tell You Why We have a client who experienced a dip in their organic traffic numb ..read more

Growth marketing is a core marketing strategy that helps businesses scale rapidly by using data to fuel their marketing. One of the ways this can be applied is when crafting customer journeys. After all, it is the customer that truly matters while growing. This is because the customer is the one that will embrace the product or not, so what they need matters. That is why it is so important to analyze the customer journey. You want to deliver them with the information they need in order to ultimately choose your offering. Here’s more information on how to create a customer journey to fuel growt ..read more