Did you know that tax law allows businesses to deduct expenses that help them bring in new customers and keep existing ones? Any marketing or advertising expenses spent on campaigns to generate or retain customers is eligible for 100% deduction from your total taxable income, if your business pays on a cash accrual basis. And under certain conditions, the IRS allows accelerated deduction of certain prepaid expenses, including expenses for advertising and marketing ..read more

From predictions by the Centers for Medicare and Medicaid that health expenditures will increase by 5.4% by 2031 to forecasting by the U.S. Bureau of Labor Statistics that employment growth in the healthcare sector is expected to outpace growth in all other occupations, expectations for huge growth in the medical sector seem to be supported by many forecasts and benchmarks. With this type of forecasted growth comes an opportunity for companies within the medical sector to position themselves well within a growing vertical. So today we’ll discuss special marketing considerations for these comp ..read more

According to the Department of Energy,20% of all U.S. electricity is currently generated by renewable sources, with resources available to provide 100 times the nation’s annual electricity demands. So it’s not surprising at all that the US Energy Information Administration says thatalmost half of all electricity sources being developed are coming from solar power. As a Houston-based agency, in the very heart of the oil and gas industry in the US, we know oil and gas and have supported the marketing goals of our O&G clients since our agency opened its door over a decade ago. From software ..read more

What are Competitor Comparison Pages?  ..read more

In today's digital age, the internet has become an integral part of our lives. In fact, according to Pew Research's latest information, 93% of Americans use the internet. From shopping online to seeking information and connecting with others, the web is an essential tool. However, for millions of individuals with disabilities, accessing the online world can be a challenging and frustrating experience. This is where web accessibility comes into play. In this blog post, we'll explore what it means to have an accessible website and why it's crucial for ensuring inclusivity and equal access for a ..read more

Why Keywords are King ..read more

If you've heard of HubSpot, you probably already know it's an all-in-one marketing, sales, and service platform that provides businesses with a suite of tools to manage their customer relationships and grow their businesses. If your company is onboarding to HubSpot, integrating HubSpot with your existing systems can be beneficial in several ways ..read more

You've made the great choice to use HubSpot. Congratulations! But now you're looking at the rest of your techstack and trying to figure out how your existing processes can be moved or if using HubSpot integrations will make more sense ..read more

Finding creative ways to market when pursestrings are tight is an important skill for any marketer. Even when you’re facing a squeeze on internal budgets or a widespread economic slowdown, it’s important to not let marketing efforts lapse—especially considering that marketing can make an enormous difference when it comes to getting new customers in the door. In this article, we’ll share five tactics for marketing during a recession or when funds are limited. Together, these strategies can ensure you keep your brand powerful (and visible) through slow times ahead.  ..read more

What is SEO Optimization and Why Does it Matter ..read more