Ever wonder if your B2B marketing efforts are actually generating results?  You’re not alone.  Proving the value of marketing in a B2B world can seem daunting. But with some solid information, you’ll see it come together in a fresh light. This guide will equip you with the key metrics and tracking methods to unlock the secrets of your marketing. But, why Measure ROI? Think of ROI as the ultimate measuring tool for success: Allocate budgets: Justify marketing spend  Boost confidence: Prove that marketing is worth it for your brand Make data-driven decisions: Optimize strategy ..read more

Marketing Strategies are a crucial part of how to maximize your business. These tools help establish brand identity, attract and retain customers, generate sales and build long term sales.  When all of these are at stake, it’s important to understand the processes behind having the smartest and most effective strategies for your company. Let’s take a look at the ways you can get the most out of your strategies. Defining Clear Objectives and Priorities One of the most important things when creating an objective is to focus on SMART goals.  SMART stands for: Specific Measurable Achi ..read more

In the world of digital everything, B2B email marketing strategies are an effective way to reach your B2B target audience.  Emails can help drive conversions and increase sales, ultimately leading to an increase in ROI.  And with 4 billion email users daily, this channel is important to your businesses success. Let’s take a look at some of the best ways to achieve your marketing goals with email marketing: Segmentation: Segment your B2B email marketing list based on the personas you have created for your industries. You can also use other relevant criteria to more narrowly target ..read more

Social media is a digital media marketing channel comprised of many platforms at your disposal. Successful brands and companies are learning how to best use each to build awareness and brand equity and increase sales. These platforms enable social media marketing for B2B companies to connect with their target audience in an authentic and engaging way. 40% of Gen Z use social media instead of Google when performing a search inquiry online. (Business Insider, 2022) Optimizing your digital presence and utilizing social media for marketing have become imperative.  But we know sometimes you ..read more

Your brand impact is the degree to which you can leverage your branding to influence the decisions of your target audience. Maximizing it empowers your company to: Attract the right customers Lower customer acquisition costs Build trust and authority Increase perception of value to charge a premium Increase your profit margins Drive revenues and growth Pivot in the face of trends, downturns, and challenges to come out on top Discover how to get the most out of the powerful brand identity you’re creating for your B2B company. 1. Narrow Your Focus As we say here ..read more

Color can play an important role in the way people perceive your brand, products, and services. While color preference can be a personal preference, we also know that certain colors and color palettes evoke emotional responses that can influence behavior. The relationship between brand and color is more about appropriateness than anything else. Does the color fit the brand in the minds of the buyer? When there is a fit, purchase intent is increased. The challenge is determining exactly what fits with the brand when consumers have their own personal preferences. To that, we can look to pattern ..read more

Answering the question “How much does marketing cost?” is tricky. We can give you some examples of industry budgets and estimates, but it varies greatly depending on your revenue, your goals, and your market position. Established brands have a significant advantage, while newer entrants likely need to spend more to gain awareness. A new product launch may require more investment. If it’s time to rebrand your business, your rebranding budget may need to be adjusted. Marketing is not a one-size-fits-all solution. There are, however, some baselines that can help. First, we want you to be aware o ..read more

Brand positioning statements are more than marketing slogans. They are about the core of what you believe. What is a Brand Positioning Statement? A brand positioning statement clarifies what your brand represents, and should be a guiding principle in the way you do business and should make it clear to everyone what you believe. To be effective, however, it can’t just be something to print on a poster or showcase on your website. A brand positioning statement needs to be embedded in your company’s culture and lived by employees. Every employee needs to embrace the position and use it to g ..read more

As the editor-in-chief of Forbes Media, Steve Forbes once said, “Your brand is the single most important investment you can make in your business.” But something we’ve realized with many business owners is that they tend to create a logo, but put off investing into building a brand identity once the business is running smoothly. Why do branding and design so often fall by the wayside? It can become an afterthought, one of those unchecked boxes that keeps falling further down the to-do list. Since your company is both a business and a brand, investing in a visual identity makes sense if you be ..read more

B2B inbound marketing strategy is a form of digital marketing that generates demand before capturing it. By delivering your target audience the resources they desire, they are able to make informed business decisions. It centers on building trust and more meaningful relationships with your ideal customers through authentic interactions and helpful content. In doing so, your brand becomes known as a reliable industry resource—a company people want to do business with. Your online presence becomes magnetic, drawing high-quality leads into your pipeline. In this post, we’ll take a closer look at ..read more