It’s the era of the personal brand, so it makes sense that most of my branding sessions have one face in front of the camera.  You may be the face of your brand. Your brand may even bear your name. (Mine does.)  And it makes sense. When you started out, it was likely just you: doing all the things making all the decisions taking all the steps toward success. But then, somewhere along your journey, you found your team—the people who make handling your growing business easier on a daily basis.  Now, you’re considering adding them to your next branding photoshoot. You recog ..read more

Do you ever see people’s fun holiday posts and think, “How did they come up with that so quickly?!” Perhaps you log into Instagram and see it’s National Cheese Day (who knew?) – and you have a charcuterie business! Now you’re struggling to create a fun, engaging post that should have been posted hours ago.  Many people look forward to playing on seasons with their businesses and find it engaging, but it can feel like a lot of work to others. Still, creating seasonal content is good for business because it can help:  anchor your brand in its own traditions  show your investme ..read more

I hear it all the time. “I’m going to come get my brand photos taken – but I need to lose a little weight first.”  In the meantime, your business continues to miss out on the rewards that can be reaped by having killer visuals.  And, to a point, I get it. You want to feel like the best version of yourself. You want to KNOW you’ll look great in your photos.  But let me let you in on a little secret: Size doesn’t matter. Fashion choices do.   At the risk of sounding cliche, let me reiterate this truth: all bodies are good bodies – and following these style tips will ensu ..read more

There’s a fine line between adapting your brand to the changing times and losing your brand’s identity to fleeting trends. Sometimes walking that line can feel like traveling a tightrope over shark-infested waters, but I believe it’s easier than that.  Think of luxury magazine images throughout the years. Across their pages, fashion trends come and go, but their overall aesthetic and visuals remain unswayed.  They remain true to their core. Clean. Minimal. High-end. It’s just good business.  In this blog post, let’s take a look at how good, strong brand imagery can remain consis ..read more

Confession alert: I’ve never done an annual review of my business. I’ve meant to start for years, but then the holidays and the New Year celebrations come, and, well, I get bogged down. When I don’t do it from the start, it's March, and I’ve missed the boat. Again. But now that I own both a photography business AND a studio, I’ve decided I want to be more consistent. I need to be more consistent.  If I begin planning the year better for both businesses, I have nothing to lose and a lot to gain. Up-front, beginning-of-the-new-year planning will help me organize all the dates and all the th ..read more

One of my favorite parts of being an Austin brand photographer is meeting so many local creatives and entrepreneurs. I get a front-row seat to the goings-on of various Austin industries. I get to listen to your business struggles and celebrate your successes.  Over the last year, I’ve been fortunate enough to photograph nearly 100 of you. I have learned that you have more in common than many of you may realize — no matter the service or product you provide, the target audience you serve, or the number of years you’ve been doing this. Our struggles seem to be largely the same. Here are the ..read more

A brand photo from my first brand photoshoot with an Austin Artist, establishing her as a professional artist and adding credibility to her as she launched a new brand/business. Let’s talk photography monogamy.  You get your brand photos. You love them. You share them. You put them to work.  But then your business bestie shares some photos from her latest brand shoot with a different photographer, and OMG, they look SO good. So you think, “Maybe I should try that photog out next time…” I totally get it. With so many wonderful photographers out there, it can be tempting to ..read more

With it being another new year, reaching your brand goals is most likely a priority for you as you look ahead this year, but figuring out how to get there can make it difficult to start.  If you’re anything like me, maybe the word “goals” makes you squirm and you don’t even have a 5-year plan. Or maybe you feel like you should be further along in your plan or goal-setting than you are. Maybe you’re frustrated with yourself for abandoning your New Year’s business resolutions by mid-January, so you don’t even see the point of goals. Stay with me, here, because I have good news: Whate ..read more

Do you need to rebrand or will new brand photos get you by? A guide to help you creative entrepreneurs decide. As an Austin brand photographer, I’m often asked by my clients, “Should I rebrand or will new brand photos be enough for now?” Recently, this became a question I needed to ask myself.  I was experiencing some growing pains in my business. Business is good. Growth is happening….But something in my branding felt off.   When it comes to rebranding or updating your brand, there's often a lot of confusion about what makes sense and what doesn't. It’s crucial that you remain ..read more

As business owners, it really doesn't take long before your find yourself needing to respond to difficult clients or drafting difficult emails. That's why I created these email templates for business owners from my own responses to challenging situations. You may find yourself in challenging situations with employees, contractors, or clients. Frustrations will arise and invisible lines will feel crossed. When this happens, it takes courage and confidence to step up and say ‘no’ to situations that don’t support our best interests. But boundary setting is essential for business owners who want t ..read more