Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Marketing Dive » Marketing Technology
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1w ago
The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago ..read more
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Pinterest teams with Real Simple for magazine’s first shoppable issue
Marketing Dive » Marketing Technology
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1w ago
The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers.  ..read more
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Google to bring ads to new AI Overview as part of search transformation
Marketing Dive » Marketing Technology
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1w ago
At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI ..read more
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Digital’s media-buying bonanza wrestles with an industry at crossroads
Marketing Dive » Marketing Technology
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2w ago
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content ..read more
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Legacy media makes new bets on CTV and retail media convergence
Marketing Dive » Marketing Technology
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2w ago
Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together ..read more
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Omnicom shakes up Sparks & Honey amid Omni platform push
Marketing Dive » Marketing Technology
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2w ago
The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down.  ..read more
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How Meta is addressing marketers’ generative AI concerns with new tools
Marketing Dive » Marketing Technology
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2w ago
A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines.  ..read more
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Inside Expedia’s plan to be the world’s travel media network
Marketing Dive » Marketing Technology
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2w ago
An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space ..read more
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Sociable: Google goes big on generative AI at I/O 2024
Marketing Dive » Marketing Technology
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2w ago
The company unveiled a next-level generative AI search process along with a range of other new features that leverage the buzzy tech.  ..read more
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Amazon’s first upfront promises full-funnel advertising at scale for all
Marketing Dive » Marketing Technology
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2w ago
Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results ..read more
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