Indian eCommerce is not limited to Delhi, Mumbai, and other major metro cities. India’s $80 billion eCommerce market has seen tremendous improvement in the last few years. Government initiatives coupled with rising digital penetration has now made eCommerce accessible in almost every corner of the country. 76% of the nation now owns a smart phone and has access to the internet. How does this help eCommerce growth?  Hear are some interesting numbers to show you the true extent of love that Indians are showing for shopping online on their phones: Indians are second only to the Chinese when ..read more

The Vote-on-account Union Budget of 2024 was true to its name. In the budget speech delivered by our Honourable Finance Minister – Nirmala Sitharaman, the main takeaway was that we should look forward to the actual Union Budget that will be presented if the BJP party wins the General Elections slated in July 2024. In case you missed it, here is what we mean by Vote-on-Account Budget.  But, that doesn’t mean, this budget announcement had no relevant updates. It did have some good news for certain industries. Entrepreneurs especially have a lot to celebrate. Let’s give you the 3 most import ..read more

Nirmala Sitharaman, the Indian Finance Minister wrapped up another Halwa ceremony on 24 January 2024. #WATCH | Delhi | The Halwa ceremony, marking the final stage of the Budget preparation process for Interim Union Budget 2024, was held in North Block, today, in the presence of Union Finance & Corporate Affairs Minister Nirmala Sitharaman and Union Minister of State for Finance… pic.twitter.com/wjoyI5QqQ3 — ANI (@ANI) January 24, 2024 For those who don’t know the story behind this customary ceremony, every year this ceremony is performed just before the “lock-in” process of the Union Bud ..read more

I love doing annual recaps. It gives me the mental space to look at everything that happened in the past year that was and then evaluate how far I have come. I wanted to take this opportunity to do the same for our audiences. 2023 was pretty exciting for us. We were trying to navigate a world post-pandemic. A world where online and physical interweaved seamlessly.  It brought new opportunities for digitally native brands to strengthen their communities offline and for retail brands to step into online spaces.  So what were some of the most significant developments in eCommerce in 202 ..read more

The D2C eCommerce industry in India has seen a meteoric rise! Why D2C? It’s simple really. If the 2000s were the era of foreign brands and the 2010s the era of marketplaces like Amazon –  we are now in the era of D2C brands that are winning big!  Brands now want more control over their business processes. They want to raise sales much faster. D2C brands that have their websites have a direct strategic insight into customer behaviour and practices! With more control, comes more ease! Not to mention, with a business that is in your own hands, you are more likely to be innovative and cr ..read more

Quick summary: In this introductory article, we’ll explore the exciting and dynamic world of SEO trends to keep a close eye on in 2024. As the digital landscape continues to evolve, staying updated with the latest SEO strategies is essential for businesses and website owners looking to thrive in the competitive online space. We’ll delve into the key trends, technologies, and strategies that are expected to shape the future of search engine optimization and help you stay ahead of the curve.  Importance of staying updated with SEO trends Staying updated with SEO trends is the key to maintai ..read more

Do you know about the recent Google Core Update 2023 that was just rolled out? There’s still time to fully realise the impact of this rollout. But, here are some immediate effects that have taken place. Did you see a change in your eCommerce website’s traffic? If you barely noticed anything – Good! Google is happy about your content. But if you did see some fluctuations, this basic guide is for you. What is a Core Update, and how should you prepare?  Let’s find out. Google Broad Core Update 2023 – What is it?  Google is the world’s most used search engine with 91% of Internet users c ..read more

The platform, launched by OpenAI in November 2022, is on the tip of everyone’s tongue and taking over Twitter feeds. Yes, we’re talking about ChatGPT. We explored the tool to find out how it can be beneficial for business owners, especially solopreneurs. We’re excited to share these findings with you! What is ChatGPT? ChatGPT can spin-up jokes, write rap songs, draft essays, and even churn out quotes! But in what way can it benefit businesses, especially solopreneurs? First of all, let’s look at what this new technology really is. In its own words, “ChatGPT is an AI language model developed by ..read more

The Instagram algorithm is often this ‘mystified’ concept for anybody who is trying to grow on social media. As a creator, social media manager, small business owner or social seller, knowing how the algorithm works is crucial to gain more visibility, followers, engagement etc. And since the algorithm keeps changing and updating, you need to stay on top of all current trends and developments. So what should you do to grab more eyeballs on Instagram in 2023? Here we go. What is the Instagram Algorithm? It’s not just one person sitting behind a computer and deciding whose post will appear on eve ..read more

The Indian government has declared that it is withdrawing the ₹2000 note. The note is currently the highest tender in circulation and was introduced after the 2016 demonetisation debacle. Are the same fears there? What happens to the economy once the note is withdrawn? How will business owners get affected? Read on to know! ₹2000 notes withdrawn – What do we know?  When a currency note is withdrawn from circulation, it is not exactly like demonetisation. These notes remain legal tender but citizens have been asked to deposit or exchange all of these notes owned by September 30 2023. These ..read more