The business-to-business (B2B) commerce landscape is experiencing a surge. Business buyers are increasingly demanding the same seamless, personalised online shopping experiences they enjoy as consumers.  This shift presents a significant opportunity for B2B businesses to capitalize on by offering an exceptional e-commerce platform. Traditionally, B2B transactions have relied on manual processes, complex order forms, and limited visibility into order history. This can lead to inefficiencies, frustration for buyers, and ultimately, lost sales. Shopify B2B aims to bridge this gap by providin ..read more

Shopify has become the go-to platform for entrepreneurs (global market share of 10.32%) to launch and scale their online stores. But what if you could transform your Shopify store into a bustling marketplace, adding another revenue stream with diverse products and vendors?  With the right Shopify plugin, that dream can become a reality! Start with marketplace core functionality plugins like Shipturtle.  Then continue adding plugins to your Shopify online store that work best when they work together!  In this blog, we’ll unveil the top plugins for building a thriving marketplace ..read more

Starting an online business is a great way to be your own boss and make money. However, with so many business ideas out there, it’s really difficult to decide which one is right for you. If you’re looking for a profitable online business idea to start off in 2024, consider one of these 11 ideas: 1. Start an eCommerce store One of the most popular online business ideas is to start an eCommerce store. With eCommerce growing rapidly, there are plenty of opportunities to sell products online. You can sell physical products, digital products, or a combination of both.  2. Offer eCommerce devel ..read more

Amidst the fierce competition of online commerce, standing out from the crowd can feel like scaling Mount Everest in flip-flops. Traditional outbound marketing tactics, while still relevant, are increasingly met with consumer fatigue and ad-blocking resistance. This is where inbound marketing comes into play, attracting customers like bees to a flowerbed. The secret  mantra of engaging your audience is to deliver something of exceptional value and through right channels. But with so many channels vying for your attention, choosing the right ones can feel overwhelming. Here are top 11 most ..read more

The dynamic realm of e-commerce makes it quite difficult to choose the right platform for setting up a  successful online store. However, Shopify and Squarespace are two prominent players in this segment, each of which comes with its own set of features and capabilities. But, to decide which is the best, it’s crucial to compare the both in terms of their strengths and weaknesses. While both Shopify and Squarespace, both have carved a niche in the e-commerce landscape, our exploration leans towards Shopify, positioning it as the superior choice for online stores. As we explore various face ..read more

E-commerce is booming these days, and there is a massive surge in the fame of e-commerce chatbots. The value of e-commerce chatbots has been growing exceptionally well in recent times. Now, there is a stat by a research team that shows 88 per cent of online shoppers have talked with a chatbot in the last, which is a significant rise given the question mark e-commerce chatbots had over them in the previous few years with regards to their conversation abilities. These chatbots have not only improved conversation skills but also have helped with online transactions, which has been a pillar of the ..read more

A pivotal factor that can determine the success or failure of an e-commerce venture is inventory management. Efficient control over inventory not only ensures smooth operations but also elevates customer satisfaction. This article delves into the ten best inventory management apps customized for Shopify owners, offering a comprehensive guide to streamline operations and enhance productivity. 1. TradeGecko TradeGecko is one of the most popular inventory management app designed to streamline inventory processes for Shopify businesses. Let’s explore the features, pricing, and business niches that ..read more

Remaining competitive in the dynamic e-commerce landscape is crucial. Shopify, a prominent e-commerce platform, provides numerous apps aimed at increasing sales and improving user satisfaction. This article highlights the top five Shopify apps in 2023, catering to diverse business sectors with tailored features. 1. Bold Upsell Boost your sales by implementing cross-sell, upsell, in-checkout, and post-purchase offers for every customer! Bold has you covered, handling it all effortlessly. Get set up in just minutes with Bold Upsell, the quickest and simplest way to boost your Average Order Value ..read more

In the fast-paced world of eCommerce, where every click matters, mastering the art of effective marketing is pivotal. Shopify, a leading eCommerce platform, equips businesses with a multitude of strategies to rise above the digital noise. Let’s explore these cool Shopify marketing strategies, backed by data and statistics, that can elevate your online store’s success.  1.  Tap into the Power of Social Media  In 2022, approximately 4.33 billion people worldwide were active social media users, accounting for 55.6% of the global population, says Dataportal. Facebook and Instagram ..read more

B2C (business-to-consumer) marketing, are the strategies and methodologies used by companies to promote and sell their products and services directly to the end consumer. Unlike B2B (business to business) marketing, B2C tends to navigate through emotional purchasing decisions and often involves lower stake purchases. Objectives of B2C Digital Marketing for Ecommerce Companies: ·      Elevating brand awareness ·      Enhancing user experience ·      Amplifying lead acquisition ·      Developing b ..read more