Today, we're diving into the world of versatility and comfort – the realm of men's track pants. Once confined to the gym, these athleisure essentials have transcended their athletic origins to become a style statement for everyday wear. Elevating Comfort: The Rise of Track Pants Men's track pants have evolved from being exclusively sportswear to becoming a key player in casual fashion. Whether you're running errands, grabbing a coffee, or just lounging at home, these pants offer a perfect blend of comfort and style. At Superkicks, we've curated a collection that features top-notch options fro ..read more

If you're passionate about the game of basketball, you know that the right pair of sneakers can make all the difference on the court. In this guide, we'll explore the key factors to consider when choosing basketball sneakers, ensuring you not only perform at your best but also do it in style. Whether you're a seasoned player or just hitting the courts for fun, the right pair of kicks can elevate your game to new heights. Performance is Key: Basketball Shoes Unleashed When it comes to basketball, performance is paramount. The right pair of basketball shoes can enhance your agility, provide opt ..read more

Exploring the Versatility of Short Styles for Every Occasion Ah, the sweet arrival of summer – a season that calls for easy-breezy styles and a wardrobe refresh. This time around, let's dive into the world of men's shorts and unravel the hottest trends that will keep you cool and stylish throughout the sunny days. From casual outings to active pursuits, we've got your summer shorts game covered! Shorts: More Than Just Casual Comfort Shorts have come a long way from being just casual comfort wear. They've evolved into a versatile wardrobe staple that can effortlessly transition from laid-back b ..read more

Adapting Men's T-Shirt Looks for Year-Round Versatility T-shirts reign supreme as the ultimate wardrobe staple. From classic white tees to globally-trending branded options, t-shirts are versatile pieces that offer endless possibilities for styling across every season. This read is a dive into the art of year-round T-shirt styling and explores how you can effortlessly integrate them into your daily wardrobe. Whether you're hitting the gym, running errands, or meeting friends for brunch, the right T-shirt can elevate your look and express your personal style. At Superkicks, we’ve got a diverse ..read more

Nostalgic Designs Making a Comeback in Sneaker Fashion As we dive into the heart of 2024, the sneaker culture is bustling with exciting trends that bring a fresh wave of nostalgia. Sneakers for men and sneakers for women have seen an increase in growth, not just fiscally, but also from a cultural standpoint. From the bustling streets of Tokyo to the vibrant scenes in New York, sneakerheads are embracing a mix of modern innovation and classic aesthetics when it comes to branded sneakers. In this blog, we'll explore the hottest trends and take a deep dive into the resurgence of nostalgic designs ..read more

Suicoke is world-famous and yet a mystery. The Japanese brand managed to get the sandal on the catwalk and on the street early on. A jump that is today taken for granted but was unimaginable a decade ago. Sandals have not long been accepted in the world of fashion, especially in the European market. The sandal was more likely to be seen on older men, on hiking trails or on the beach in summer. Not, however, on young people dressed in a modern way. Japan was much more open to the idea for a long time and inspired the western market with it. Suicoke was originally only available exclusively i ..read more

Enter 2023 dancing in our latest apparel launch - Disco Supernova. This collection is designed in-house to be the apparel of the new world - full of cosmic intervention and the unknown you’re about to explore. Inspired by disco culture and cosmic energy, the geometric patterns induce the feeling of the electronic beats that’ll flow through you. Comfort remains key as one navigates the new dimension which is why the high quality fabric ensures breathability and freshness, while maintaining a layered and premium look. With silhouettes suited for every personality like hoodies, joggers, shorts ..read more

The deeply rooted and era-spanning genre of Hip-Hop is turning 50 this year and we couldn’t be more excited about it. The culture that we are in and the community around us is both influenced and inspired by the genre and the subcultures and trends that it has birthed, whether that be sneakers, fashion, our language or even our beliefs. Not only has Superkicks been championing the Indian hip-hop scene since the brand’s inception, but we’ve kicked it into a whole new gear with new IPs and push to put the spotlight on independent Indian hip-hop artists.  Our latest efforts to continue being ..read more

This month, we launched our latest IP in the form of the Superkicks Pop-Up Experience; an on-ground event that allows us to bring a small taste of the brand to cities where we don’t have full-fledged stores and demand for the Superkicks experience is high. The first edition of this occurred in the city of Ahmedabad, Gujarat, in collaboration with Mercedes-Benz Landmark Cars Gujarat at their flagship location. The event took place over the weekend and was a two-day affair, attended by Superkicks loyalists from all-over Gujarat as well as consumers who were new to the brand, looking for a new ..read more

    The famed and much coveted Air Jordan 4 “Thunder” made a comeback this summer in close-to-OG form with its sleek looks and bold black & yellow colourway.      The Air Jordan 4 Retro "Thunder" debuted in August 2006. It was released as a part of a limited, online-exclusive collection alongside the Air Jordan 4 Retro "Lightning." This collection was a part of Jordan Brand's LS (lifestyle) line, which was made to experiment and bring new colorways and materials to classic Air Jordans on a limited basis. Alongside the sneakers, Jordan Brand also released accompanyi ..read more