One of the most critical strategies advertisers must learn is increasing Click Through Rates (CTR) with dynamic placeholders. Particularly when they’re running native ads on platforms like Taboola, Outbrain, RevContent, Yahoo Gemini, or others. When publishing ads during the Holidays, the end goal is to ensure you get the maximum profits from your campaigns. And the simplest and most effective technique is to use the right dynamic keywords and placeholders. Dynamic Placeholders Allow You to Create Multiple Geo-Location Ads As the folks at Purple Black advise, dynamic keywords are essentially ..read more

Are native ads clickbait? Do they make sense if you’re running an eCommerce business or trying to generate high-quality leads? Advertisers and readers are well aware of super-clickbaity headlines. You might have seen titles like these–12 Photos of Bald Celebrities When They Had Hair. Or, You Can Determine Your Education Level in 28 Questions. Headlines like these entice the reader to click on the feature and read more. They were trending in 2022, and advertisers will likely continue to use them in 2023. However, most of these posts were possibly arbitrage content. But, What is Arbitrage In Na ..read more

Are you a media buyer or entrepreneur? If you’ve been thinking of dabbling in native advertising, you’ll want some detailed information. You’ll want to know if it’s the ideal strategy for building traffic. Read ahead to learn more. 1. Native Ads are Non-Disruptive Advertising If you were to compare native advertising with, say, YouTube ads, you’ll find the latter is significantly more disruptive. Each time you click on a YouTube video, you’ll have to first deal with the pop-up ads. No one wants to see the ads and invariably waits for the “Skip Ads button” to become visible. They’ll quickly cl ..read more

Is native advertising suitable for me? Do native ads make sense for my brand and eCom business? Before starting with this paid marketing strategy, you’ll want to explore the answers to these queries. Experts in this field recommend you focus on three fundamental factors before experimenting. Read ahead to know more. Not All Product Categories Work for Native Advertising When you search around for the right products to market using native advertising, you may find just a couple. Most products are not a legit option for native ads because this strategy is very different from Facebook ads. FB ad ..read more

By the time the year 2022 rolled around, native ads were becoming increasingly popular. As you may have noticed, they continue to capture the interest of advertisers in 2023 also. But, how did native advertising perform in 2022? And, what are the prospects for 2023? Read ahead for more detailed information that you’re sure to find helpful. Native Ads Have Several Advantages Over Conventional Advertising The underlying aspect of native advertising is that the ad features don’t look like promotional pieces. Unlike Facebook ads or Google ads, the target audience for native ads is entirely unawar ..read more

If you’re an advertiser, affiliate marketer, or in the lead generation business, you’re going to find this news super exciting. Outbrain, one of the leading native advertising traffic sources, has announced a partnership with Axel Springer. Top multimedia news brands like Bild, Die Weld, and Fakt are only a few of the channels that Axel Springer owns. If you’re based in Germany, Austria, or Switzerland and are thinking of trying native advertising, you’d want to know more. Read ahead because we have done the necessary research. Axel Springer is a Top-Notch German Publishing Company On the one ..read more

If you own a high-end brand or are a media buyer, you’ve probably harnessed the potential of native advertising. The topmost platforms for native ads include Outbrain, Taboola, RevContent, and Yahoo Gemini, but there are also several others. If you’ve been working on Outbrain, you’ve likely noticed that this traffic source has added a bunch of new formats. The company is located in Israel and is one of the top players in the world of native advertising. Outbrain now has a selection of super exciting ad formats you can check and select. Unveil Keynote Event at Outbrain Recently, the platform r ..read more

Copywriting is, undoubtedly, one of the most crucial aspects of any kind of online marketing. Slick and compelling copywriting is an integral part of native advertising campaigns also. Well-crafted copy that captures the audience’s attention has far more potential to execute conversions and acquire hot leads. Read ahead for more detailed information about how to use copywriting for effective native ads, and the different types of pages you need to create. You’ll Learn How to Craft Prelanders When designing in-house campaigns or client projects, the experts at Purple Black start by creating pr ..read more

You may note a peculiar situation when you’re regularly publishing ads on platforms like Taboola and Outbrain. On clicking on the side section, you’ll see a lot of the clicks coming from cheap iOS and Android traffic. The source of this traffic could be app games or smartphone games. And the trouble with this kind of traffic is that the clicks don’t translate into conversions. In other words, you’ll get a lot of clicks, but the users may not actually place orders or make purchases. Or, they may not take action for the next step. Let’s Understand This Issue in More Detail Let’s say you’re read ..read more

Search arbitrage and content arbitrage are two of the most rapidly emerging strategies for profitable advertising. But to be successful at it, you’ll need to learn how to identify the right keywords. When you start a new arbitrage campaign, you’ll determine which keywords are relevant to the audience. More importantly, you’ll target keywords according to geolocation. For instance, pitching cruises to viewers in Norway isn’t going to get results. But, you'll undoubtedly get clicks if you run similar campaigns for users on the US east coast. You’ll Focus on Trending Topics People Want to Read A ..read more