Digital advertising is a domain in constant flux, with trends and best practices evolving rapidly. To be successful in this arena, advertisers need to stay agile, leveraging the latest insights and findings. Thanks to the recent data rolled out by Taboola for the USA geo, we have a deeper understanding of the factors driving superior click-through rates (CTR) in native advertising. Let’s dive into these illuminating trends. 1. The Color Connection: The debate between color and black & white in advertising imagery has found a clear frontrunner. Based on Taboola’s findings, color photos sky ..read more

Are you a Performance Marketing Agency who is curious about native but never tried or tried to do it without a rep and failed? Read below to see how they were able to scale to get new leads at 20% below cost. Case Study is below as well https://www.outbrain.com/case-studies/dolead-reduces-cpl-by-20-with-outbrains-conversion-bid-strategy/ OB-Case-Study-Dolead-1Download ..read more

Our team was fortunate enough to attend Affiliate Summit West in Las Vegas. Outbrain had a private mastermind event for its top partners. If you are looking for guidance on how to run Outbrain native ad campaigns successfully, here are some best practices according to their performance marketing team. Health offers is getting more expensive to run due to competition from December 2022 Different geos outside USA presents opportunities  – Germany / uk / emea / apac  Weight loss offers are starting to be allowed Copywriting is 50% of what’s needed to make winning native funnel. Don’t r ..read more

Hope you all are having success with your native ads this week The above two native ads are solar lead gen ads that are running on Taboola. A typical solar lead gen advertorial, most affiliate media buyers will test out multiple solar offers on same advertorial. If you liked this article, please forward to a industry friend that would find this valuable ..read more

The above Ecom listicle ads were on NBCNews.com running on Taboola targeting desktop users in the USA. All listicles above will have the same elements such as the Hero Image / The Headline / Affiliate Offers If you liked this article, forward to an industry friend and have them signup for our native newsletter at thenativeganecy.com ..read more

Saw this running on Rev Content – its home security camera affiliate offer. You can get it from DMS Affiliate Network. In native ads, consumers are in news / content consumption mode vs. being in a buying mode, so it’s critical that advertisers direct users to an “Advertorial” vs. straight to a landing page with just the product. By educating the user via an “advertorial,” the user will be more likely to take action and purchase the product / service. Here is an example of what not to do when advertising on native. Direct user to a product page immediately after the ad. Here is better way ..read more

*Came across these native ads today running on Newsmax.com on Desktop targeting Edge Browser if you needed additional inspiration. Came across this blog post by our friends at Theoptimizer.com who makes software to automate your native ad buys (I do not get a referral fee from them, but other media buyers have used them in the past) Here is the list below and feel free to adapt them to your own native ad campaigns. $250 Internet Sensation Creating New Millionaires in [COUNTRY] [CITY] Casino Insider Exposes A Legal Trick That Can’t Be Stopped [CITY] Man Shares His Successful Bitcoin Investmen ..read more

*Don’t use these images, these are for illustrative purposes only Most if not all of the major Native Ad Networks like Outbrain / Taboola / Revcontent And Yahoo make the advertiser pay on a CPC (Cost Per Click) basis vs CPM (Cost Per Milli) basis.* *(You can buy traffic on CPM pricing from the above native networks via a DSP, however in our experience, the performance is worse. Also, you do not get the one to one relationship with the above account reps at the native ad networks that can give you invaluable insights as to best native ads practices. It is imperative that the performance media ..read more