Optimizing Conversion Tracking in Biotech Marketing: Integrating HubSpot, Google Ads, and GA4
Greatness.bio
by Greatness.bio Team
4h ago
Abstract Join us for an enlightening one-hour webinar tailored for marketing professionals in the biotech industry to elevate your skills in advanced conversion tracking techniques. This intermediate-level session will guide you through the nuances of setting up and optimizing HubSpot form conversions and effectively integrating them with your Google Ads campaigns. You’ll gain hands-on knowledge on configuring HubSpot and Google Tag Manager to track conversions and initiate GA4 events, crucial for refining your audience targeting strategies in Google Analytics.  Discover the intricaci ..read more
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Command Line be Damned: Run your Next Bioinformatic Analyses by Chatting via Tinybio’s Free Tool
Greatness.bio
by Greatness.bio Team
3d ago
Empowering Scientists: Accessible Bioinformatics with Tinybio's Innovative Tool Bioinformatics startup Tinybio has developed a novel software that allows scientists to run complex data analyses simply by asking questions in plain English, just like talking to a knowledgeable assistant. The company’s CEO and founder, Sasha Dagayev, says the motivation behind Tinybio is to make data analysis faster and more accessible. “We are very much a tool for scientists,” Dagayev explained in an interview. “The basic premise is the ability to kind of chat your samples and interrogate your data using natur ..read more
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Stabilizing Science: Exploring A Novel Lyophilization-free Method for Biomolecule Stabilization
Greatness.bio
by Greatness.bio Team
3d ago
Abstract Traditional methods for stabilizing temperature-sensitive biomolecules, such as lyophilization and cold storage, have significant drawbacks, including high costs, logistical complexities, and potential delays in research and product development. Capillary-mediated vitrification (CMV) is a technique that addresses these challenges by enabling the stabilization of a wide range of biomolecules and mixtures in the fraction of the time it takes to lyophilize. In this webinar, our panel of experts will present recent findings on biomolecule stability and activity following application o ..read more
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Accelerating Drug Development Pipelines: Validating a Novel Multiplex IP-MS Assay for Low-Level Neurodegenerative Markers
Greatness.bio
by Greatness.bio Team
1w ago
Abstract Inoviv is pleased to unite leading drug developers and industry experts to discuss NeuroKey-3, a recent advancement in disease-targeted LC-MS biomarker assays for Alzheimer’s (AD) and Dementia. The discussion will be led by Inoviv’s Commercial SVP, Ben Gonzales, and Chief Scientific Officer, Ernestas Sirka. Current treatments for neurodegenerative diseases are restricted. The advancement of effective medicines, including efficacy assessment beyond traditional cognitive tests, heavily relies on an optimal biomarker strategy for disease identification, monitoring, and stratification ..read more
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Webinar: Neurovirulence Testing of Live Viral Vaccines
Greatness.bio
by Greatness.bio Team
2M ago
Abstract The monkey neurovirulence test (MNVT) is the gold standard for neurovirulence safety assessment of oral polio vaccines and has been used for 80 years for lot specific release testing. The MNVT bioassay is also required for testing new vaccine seed lots for live attenuated neurotropic viruses when there is a change to manufacturing. The dosing procedure involves direct injection of a live virus into the central nervous system to evaluate neurobehavioral effects and histopathology changes.   We have validated the MNVT model and have evaluated live attenuated viral vaccines for ..read more
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Webinar: Innovations in Protein A purification for antibody drug development
Greatness.bio
by Greatness.bio Team
2M ago
Abstract The standard process for protein A purification using resin is labor-intensive, costly, and fraught with inefficiencies and bioburden risks that can put you over budget and lengthen your timeline to the clinical phase. Join us and explore research around the future of protein A purification – a new fully single-use technology for the Protein A membrane capture chromatography step and explore how it is poised to change how protein biologics are brought to market. Speaker: Chase Snyder Sr. Development Associate, AGC Biologics Speaker: Bill Barrett Global Product Speci ..read more
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From Marine Biology to Digital Marketing: Josh’s Winding Path to Biotech
Greatness.bio
by Greatness.bio Team
2M ago
Embracing Versatility: How Scientists Can Pivot to Business Roles Josh Anderson’s journey demonstrates how scientists can take an entrepreneurial approach to transfer their skills into business roles. Though he started off studying marine biology and doing field research, Josh quickly realized the limitations of compensation and opportunities on that path. He took a chance on building fitness websites, allowing him to amass digital marketing skills and later help grow Samba Scientific’s marketing capabilities. Josh’s story illustrates the importance of curiosity, adaptability, and not pigeon ..read more
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From Plant Biotech to Marketing: Jenna’s Journey Bridging Science and Business
Greatness.bio
by Greatness.bio Team
2M ago
Discover how Jenna Gallegos transitioned from academia to a fulfilling career in biotech marketing. Jenna Gallegos always loved science, but she didn’t realize how she could combine her passion for science communication and writing with a career until later in her academic journey. After earning degrees in molecular biology and plant biotechnology, Jenna carved out opportunities to develop critical skills in science writing. Her experiences spanning research, journalism, and biotech marketing ultimately led Jenna to her current role as Director of Client Services at Samba Scientific, a life ..read more
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From Bench to Business: Unveiling the Path to Scientific Marketing
Greatness.bio
by Greatness.bio Team
3M ago
How three PhD Scientists Transitioned from Academia to Scientific Marketing A unique forum at the Albert Einstein College of Medicine hosted by Diane Safer, Director of Career & Professional Development for Graduate Students and Postdocs at Albert Einstein College of Medicine opened up a dialogue about an exciting and new trajectory for PhD scientists. The event, “Discover a New Path: A Career in Scientific Marketing,” held on February 20th, highlighted the fusion of scientific acumen and marketing prowess, presenting an enticing career avenue for those steeped in the biomedical sciences ..read more
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Webinar: Diagnosing Alzheimer’s with blood-based pTau217
Greatness.bio
by Greatness.bio Team
3M ago
Abstract In Alzheimer’s disease (AD), blood biomarkers have become an attractive, scalable tool for use in clinical evaluation, trial selection, and disease monitoring. Hyperphosphorylated tau (pTau) is a specific blood biomarker for AD pathology, with pTau217 considered to have the most utility. However, availability of pTau217 tests for research and clinical use has been limited. Expanding access to this highly accurate AD biomarker is crucial for wider evaluation and implementation of AD blood tests that could enable earlier diagnosis and disease intervention. Join our speakers as they ..read more
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