Italy presents a dynamic market characterized by a unique blend of tradition and modernity, making it an enticing landscape for businesses aiming to expand their presence. Effective advertising in Italy demands a profound understanding of its consumer base, digital savvy, and respect for its rich cultural heritage. This guide offers targeted insights for successfully navigating the Italian advertising space. Analyzing the Italian Consumer Market Italy’s consumer market is diverse, reflecting significant regional variations in culture, language, and economic conditions. Crafting an advertising ..read more

Italy’s market diversity and high regard for quality brands make it an attractive destination for franchising. This guide provides a comprehensive, data-driven perspective to help you navigate the complexities of launching and operating a franchise in Italy, ensuring your venture’s success. Understanding the Italian Franchise Market Market Overview Italy is home to over 930 franchising brands, with more than 58,000 sales outlets generating approximately €26 billion annually. The food and beverage sector is predominant, comprising about 30% of all franchises, followed by clothing and retail. Th ..read more

FDI: foreign direct investment in Italy: what do you need to know ​The main investing countries in Italy are France, the US, the UK and Germany. Investments are directed mainly to the manufacturing sector, wholesale and retail trade, professional, and financial and insurance activities. The Italian government supports Foreign Direct Investment (FDI) with tax credits. Companies investing in strategic intangible assets can benefit from a tax credit of 15%, whereas those investing in machinery and capital goods qualify for a tax credit of 20-40%. Further public suppo ..read more

The payroll process in Italy is a crucial cog in the nation’s economic machinery, key to employment and economic stability. This multifaceted system of income management is governed by a myriad of regulations and nuances that both employers and employees must navigate. The Italian payroll process holds significant sway over the livelihoods of its workforce, as it shapes the income and benefits individuals receive. Employers in Italy shoulder distinct payroll costs, including contributions, income tax, and regional production taxes, with employees being subject to progressive tax rates ranging ..read more

In recent years, Italy has actively positioned itself as an enticing and dynamic destination for foreign investments. Possessing a strategic location within the heart of Europe, boasting a rich and storied cultural heritage, and nurturing a burgeoning and resilient economy, Italy offers an array of investment incentives that are meticulously designed to allure and engage both individuals and enterprises on a global scale. This article embarks on an in-depth exploration of Italy’s diverse and multifaceted investment incentives, casting an illuminating spotlight upon the substantial tax advantag ..read more

Italy has always been known for its high taxes, corruption, and byzantine bureaucracy, making it look like hell on Earth; why would you even consider moving there? This picture cannot be farther from the truth. Yes, Italy has a bad reputation in regards to bureaucracy and takes, but it also took several steps forward to make it more competitive, especially for new residents. Let’s discover how Italy is really like! Italian taxes, are they actually that high? If you check the international reports on taxation and competitiveness of any jurisdiction Italy ranks at the bottom of the charts, this ..read more

Depending on where you are looking to rent in Italy, it will be very difficult or very easy to find a living space. In Italy’s beautiful cities—Milan, Florence, Rome—homes can be difficult to find and you will have better luck searching outside of the city, where you will also get more space for a lower price. Milan, in recent years, has become overcrowded due to it being the city with the most opportunity: not only does it include the best university for law and economics, but many major international companies are headquartered or maintain offices there. Finding a House in Italy The first st ..read more

Rent to buy (affitto con riscatto, in Italian)—called “rent to own” or sometimes—was formally introduced into the Italian legal system in 2014. What Is Rent to Buy? It is a concept that is often misunderstood, meaning different things to different people. In order to preempt any possible confusion: rent to buy simply refers to a form of housing possession. It requires a contract between a buyer and a seller like any other housing agreement. It is, for all intents and purposes, the same as a normal rental contract, but the person renting it—if they’ve paid the agreed-upon amount by the end of t ..read more

In this article we will cover what a capital gain is, what counts as one, what the tax exemptions are and how capital gains apply to Italian residents as well as how they apply to non-residents. What a Capital Gain Is In the Italian tax system there are six categories of income: employment income, business income, self-employment income, real estate income, investment income and capital gains. Capital gains are the profits that are gained by selling an investment of some type. The taxes on capital gains are generally lower than the other classes of taxable income, which provides an advantage t ..read more

Categories of Workers In Italy, and as far as contracts are concerned, there are four categories of workers and each category is able to claim its own set of rights and benefits, some of which overlap with the others and some that do not. Generally, the higher the position within a company, the more benefits are afforded. The categories are: “Dirigente” (executive): usually, national collective agreements set the general principles that regulate their relationship with the employer, but general and specific conditions can also be negotiated through individual agreements; “Quadro” (middle mana ..read more