Hopkins Communications Blog
3 FOLLOWERS
Hopkins Communications is an independent, fully integrated marketing communications agency. We specialise in Marketing, Advertising, Public Relations (PR), Graphic Design and Print, Digital and Social Media, Web Design and Development, Promotions and Events.
Hopkins Communications Blog
6M ago
In today’s dynamic digital landscape, businesses must adopt a comprehensive marketing strategy that combines various channels to effectively reach their target audience. By integrating the power of Google Search with TV advertising, brands can unlock exceptional results in terms of brand visibility, engagement, and conversions ..read more
Hopkins Communications Blog
9M ago
Social media is an essential communication tool for brands to connect with their target audiences. However, with the ever-changing algorithms and limited organic reach, it has become increasingly challenging for brands to effectively engage with their followers. This is where the integration of paid and organic social media strategies comes into play ..read more
Hopkins Communications Blog
10M ago
April has officially arrived and with it came a whole host of changes to one of our favourite design platforms for our clients’ social platforms etc, Canva ..read more
Hopkins Communications Blog
10M ago
You’d think the digital world would let us fully escape our food coma, but here we are the first week of January with a roundup of the latest news. A new Instagram feature reminds some of us of our MSN Messenger days, Twitter might force you to share your data for advertising, TikTok is testing horizontal videos, those crypto ads ..read more
Hopkins Communications Blog
10M ago
We’re officially into the height of the Summer and It is time for your monthly round-up of the latest news in the social media world, brought to you by Hopkins Communications’ digital team ..read more
Hopkins Communications Blog
10M ago
What a summer right? Lots of sunshine in Ireland and no doubt holidays abroad. A well-earned rest for everyone after the last couple of years. Guess who didn’t take any time off though – yep you guessed it, the creators of our digital landscape! These guys must be some hardworking bunch making it almost impossible to keep up with, but ..read more
Hopkins Communications Blog
10M ago
As the clocks turned back, everything digital moved forward. It’s out with the old and in with the new, with changes like never before. We’re here to tell you about the fight to be number one between Google and TikTok ..read more
Hopkins Communications Blog
10M ago
Long before the digital era descended upon us, the world already had its own ‘influencers’ in the form of key opinion leaders in each industry or category of business ..read more
Hopkins Communications Blog
10M ago
Hellooo August… Summer is flying by…which also means that the beginning of the academic year is just around the corner!! For this month’s Sparks we wanted to do something a little bit different and let our digital marketing intern, Chrissie, take the reins and talk about her experience as a digital marketing intern here at Hopkins Communications, over to you ..read more
Hopkins Communications Blog
10M ago
We’ve made it to October, and that means it’s officially spooky season aka Q4! So, let’s not delay – here’s what’s intriguing us in the world of digital marketing this month. TikTok is trying to eat BeReal’s lunch, according to Meta’s internal data, Instagram Reels are gasping for air, Google is making some positive UI changes, and there’s some rumblings ..read more