Even in 2024, there are still companies that believe they don’t need user research to develop new digital products because “we know our customers and know best what they need”. Most user researchers have probably come across this or similar statements and have pulled their hair out over them. Such assertions often lead to lengthy discussions and it takes a great deal of persuasion to convince sceptics of the necessity and positive impact of user research. Couldn’t it be easier? Instead of going round in circles with the usual arguments, it’s time to playfully familiarise the critics with the p ..read more

However, creating personas can be a challenge. It is often time-consuming and resource-intensive, as data must first be collected and clustered, target group-specific characteristics identified and then translated into vivid persona descriptions. ,, a new AI-supported tool, promises to change the game ..read more

Unlike Amazon Echo and Meta, ChatGPT is highly disruptive. But why is that? ChatGPT was the fastest to reach 100 million users and has no dependencies on other technologies. ChatGPT is also very accessible and offers surprisingly little “ethical slippery slope ..read more

In today’s world, sustainability is more present than ever, while at the same time we are using more and more technology in our everyday lives. In the best case scenario, we combine these things. Unfortunately, most UX designers lack the theoretical knowledge to do this, which is where our media project comes in. We have developed an assistant realised with artificial intelligence. As a web application, this helps users to consider sustainability directly in and to comply with the associated laws and guidelines. With Leanscope AI, CX and UX professionals can easily generate proto-personas, enr ..read more

If, as a designer, I can suddenly access any style without having to learn it, the question arises as to which skillset we need to strengthen in the future in order to avoid becoming replaceable. A year ago, I wouldn’t have thought I’d be saying this. But as things stand, I would say that we urgently need to work on our vocabulary ..read more

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With the announcement of Apple Vision Pro, Apple says it has taken the world of mixed reality (MR), i.e. augmented reality (AR) and virtual reality (VR), to a whole new level. Software providers, developers and designers now have the exciting opportunity to develop spatial applications that seamlessly connect the physical and digital worlds ..read more

Positive UX sounds good! Everyone wants to achieve a positive experience in the context of using products, right? But what exactly does the term mean and how did it come about? Isn’t it already included in User Experience and why is “Positive X” so important ..read more

The general discourse on sustainability is often about resources, energy and waste avoidance. What does sustainability mean for digital products? Digitally, there is no waste, and resources are rather indirect. But the IT sector is responsible for 4% of global CO2 emissions, the same amount as global air travel causes. Where do these emissions come from ..read more

Thus I have been experimenting with GitHub Copilot for the past few weeks and I’d like to share my experiences with you in this blog post. (AI) has become a hot topics, at least since the release of , some people are afraid that AIs like (AI that generates images according to instructions) or (AI that assists in programming) might take their jobs. So we decided to take a look at it from the perspective of a junior developer. Should I be worried about my professional future, too ..read more