I hosted the first Tasmanian Women in Business Conference on 15 & 16 May 2024 and in today's episode I'm sharing what I shared on-stage at the conference.  It was an incredible experience to have so many talented speakers on stage and so witness so many connections being formed in the room.  Many of us shared a similar message on stage, which was really beautiful to see as it was unplanned but obviously it's something that so many of us needed to hear.  Please tune in to hear what I delivered on stage and I'd love to hear what you thought and what your key take-way was. F ..read more

I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast.  So let’s go back to basics, and look at our marketing activities to see what’s working and what is not. I think it’s something that we should regularly review to make sure that we have our fundamentals covered and we’re not trying to get too far ahead of ourselves with advanced mar ..read more

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses attract and engage potential customers online. In this week's episode I'm talking about lead magnets, what they are and how you can use them in your business to attract leads and grow your business. Tune in to find out more ? The link mentioned i ..read more

There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today.  If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bust 5 common myths about Facebook ads inside this episode.  Tune in to why you should never believe these 5 things about Facebook ads. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me: Meta Ads Success Bundle (Free) Facebook Ads Prep Schoo ..read more

This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must. We talk about DIY-ing vs hiring a designer, we talk about business foundations and growing a business by using good design principles. Jacqui is also the queen of Canva so we dive into using Canva for your business to create an amazing brand. If you feel like your business is lacking something, tune in today. Connect with Jacqui: https://whitedeer.com.au/ Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketingFace ..read more

The key to your online course success is in your pre-launch strategy. That's why, in this episode, we'll look at what a pre-launch strategy is, why it's important and what you can include in yours. Tune in before you ever attempt a(nother) course launch ? Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me: Meta Ads Success Bundle (Free) Facebook Ads Prep School Client Attraction Code Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that ..read more

Facebook advertising audiences can be confusing, so let's look at what one of the common types of audiences means. Inside this episode I'll discuss what a lookalike audience is, how it's created and how you can use it in your business. It's a very powerful feature of Facebook ads that can help get you in front of more of your ideal clients. Inside this episode I also mention my free masterclass 'Sell (more of) your online course with Meta ads' which you can watch for free here.  Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketingFacebook group: @newsc ..read more

Let's talk about funnels and the customer journey.  Inside this episode I talk about what a funnel is, why you need a funnel in your business, how to design your funnel and what a funnel looks like for an online business.  If you've been puzzled by the word funnel, tune in and I'll explain it all. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me: Meta Ads Success Bundle (Free) Facebook Ads Prep School Client Attraction Code Love the New School of Marketing Podcast ..read more

In today's episode I want to talk about the one size fits all approach that I see a lot of marketing for. I’m not sure if your newsfeed is the same but a lot of coaches seem to market themselves from the point of having the holy grail to a successful business and if you don’t do as they say your business will fail.  Of course it’s the marketing message but I want to tackle this head on because it really frustrates me.  So, a lot of coaches and online entrepreneurs make it seem like there is only one path to success - and often it’s THEIR path. So they make it seem that if you don’t ..read more

Over the past 10 years I've heard so many things about Facebook & Instagram ads that are simply not true (and I honestly don't know where these thoughts come from) so I want to bust some common myths today. Let's dive in and clear some of this up for you. Inside this episode I also mention my Free Lead Value calculator which you can find here. ----- I'm hosting a FREE Live Masterclass on 1 February at 11am AEDT. Join 'Sell (more of) your Online Course with Meta Ads' right here. Learn my 4-ad stack method to attract leads and amplify your online course sales This free training is for ..read more