In a culinary spectacle that swept through Asian supermarkets across Germany, we recently partnered with Ajinomoto to bring the essence of Chinese New Year to life. Our promoters skillfully showcased the traditional frying and steaming techniques of Ajinomoto’s renowned gyozas, creating a sensory experience that resonated with shoppers. The aroma of sizzling gyozas, coupled with the vibrant atmosphere, transformed supermarket aisles into celebratory hubs, encapsulating the spirit of the festivities. Ajinomoto’s commitment to authentic flavor and quality shone through as each gyoza, prepared ..read more

The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the organizers. As the official sponsor of the 2024 Handball European Championship, Falken Tyre Europe GmbH was actively involved and opted to transform the record-breaking audience game into a unique experience for the fans. Supported by the nati ..read more

Hamburger Hochbahn AG executed a promotional campaign in anticipation of discontinuing cash sales on Hamburg buses, which have enjoyed widespread popularity for an extended period, starting from January 1, 2024. In the interim, there has been a noticeable shift within the hvv towards cashless payments on buses, propelled by the introduction of the Deutschlandticket. Over a two-week period, our promotional staff were deployed to inform the passengers of the impending change. The primary objective of this campaign was to enhance customers’ awareness of alternative payment options and simultaneo ..read more

To celebrate St. Nicholas Day, the AKN conducted a special promotion at multiple stations. Passengers were pleasantly surprised with crunchy chocolate balls, adding to the festive atmosphere before Christmas. The primary goal of the campaign was to show appreciation to railway customers by presenting them with a small gesture of thanks and extending warm wishes for a joyful pre-Christmas season. The St. Nicholas promotion, organized by the AKN, not only provided a gratifying experience for passengers but also highlighted the effectiveness of well-designed, customer-centric marketing initiativ ..read more

Dear animal lovers! We are delighted to share with you our successful marketing adventure for ZooRoyal. As a promotion agency, we had the pleasure of conducting a fantastic promotion for ZooRoyal at the Tibarg Fest in Hamburg on behalf of the Rewe Group. Despite the unpredictable weather, both we and the visitors were thrilled with the event and the little surprise we had in store for all the animal enthusiasts. ZooRoyal is the specialized pet brand of the REWE Group, catering to all your pet needs. Animal lovers can find everything they desire for their furry or feathered companions at ZooRo ..read more

Dear animal lovers! We are delighted to share with you our successful marketing adventure for ZooRoyal. As a promotion agency, we had the pleasure of conducting a fantastic promotion for ZooRoyal at the Tibarg Fest in Hamburg on behalf of the Rewe Group. Despite the unpredictable weather, both we and the visitors were thrilled with the event and the little surprise we had in store for all the animal enthusiasts. ZooRoyal is the specialized pet brand of the REWE Group, catering to all your pet needs. Animal lovers can find everything they desire for their furry or feathered companions at ZooRo ..read more

When launching or relaunching a product, many manufacturers quickly learn about the barriers and the power of retail. To achieve a successful balance for both the manufacturer’s vision and the retailer’s expectations, ideally the approach of shopper marketing should be used. Shopper marketing aims to implement strategies at the point of sale (POS) using proven technologies and performance indicators. To ensure an efficient implementation, to increase brand awareness at a market and to successfully stay in perception, shopper marketing is a very powerful tool. The results of shopper marketing ..read more

In today’s digitalised world, where online shopping has become the norm, brands face the challenge of effectively connecting with potential shoppers amidst the increasing amount of commercial digital noise. This is where shopper marketing plays a significant role. Shopper marketing is the practice of creating incentives to introduce consumers to brands and influence their consumer behavior in a positive way. It not only helps brands get to know their target audience better but also ensures that established brand strategies can achieve sustainable results. Shopper marketing has taken on a new ..read more

The pandemic affected virtually all areas of our lives and forced many market participants to accept changes in consumer behaviour. Now the question for marketers is whether the old habits will finally disappear with the end of the pandemic. We have always been able to observe that consumer behaviour has strong dependencies on place and time. Behaviour can differ considerably depending on culture and region. The pandemic made this manifestation of consumer behaviour more complex; now that freedom of movement was also restricted, consumers increasingly used digital offerings. Now, new experien ..read more

We are proud to support the Norwegian food company MOWI in the implementation of their tasting campaigns in food retail across Germany. MOWI is one of the largest seafood companies in the world. Thanks to its high quality standards, MOWI has become the world’s largest producer of Atlantic salmon. The MOWI range offers salmon in all types of varieties, hot or cold smoked, fillet or marinated. 100% fresh. Never frozen and very tasty. Plus, the omega-3 fatty acids contained in salmon help reduce the risk of cardiovascular disease and maintain a healthy immune system. Needless to say, MOWI uses n ..read more