Expanding into new markets can be a daunting prospect, especially when it comes to entering a foreign country with its own unique cultural norms and practices. Understanding cultural differences can be difficult, as many aspects of culture are not immediately visible. As the saying goes, culture is like an iceberg – only about 20% of it is visible on the surface, while the remaining 80% is hidden beneath the water. To truly understand the cultural nuances of the German market, you need to dive deeper and examine the underlying values, beliefs, and attitudes that shape German business cul ..read more

If you are a successful entrepreneur who is considering expanding your business into a new market, it is important to understand that achieving success in one country does not guarantee success in another. There are various factors that must be considered when expanding into a new place, including cultural differences, consumer behavior, and legal regulations. Therefore, it is essential to conduct thorough research and develop a solid strategy to ensure that your business can thrive in a new location. In this article, we will explore 10 steps that you should take to successfully expand y ..read more

The German e-commerce market has seen significant growth in recent years, with a revenue  of 90.4 billion euros in 2022, making it the sixth-largest e-commerce market in the world and the second in Europe. With an increasing number of internet users in the country, reaching 78.02 million with a penetration rate of around 93%, businesses have a significant opportunity to reach and engage with a highly-connected audience.   Demographics, Behavioral Profiles, And Habits Of German E-commerce Buyers   So, who are the German e-commerce buyers? It’s essential to look at their demog ..read more

Client: Swan Marketing channels: Google, LinkedIn Services: marketing workshops, campaign management, lead generation Markets: Europe Industry: fintech About The Client   Swan.io is a cutting-edge fintech company that specializes in providing innovative solutions for businesses. They offer a range of services, including a tool to easily embed banking features into products.   The Background   Swan has come to us with a lead generation problem. During the workshops, we discovered that the problem refers to generating not enough SQLs (Sales Qualified Leads). The client had n ..read more

”They are able to adapt to your workflow, they're flexible in handling your needs and helpful in consulting. Julia PrasseEin Guter Plan Client: Ein Guter Plan Marketing channels: Google Ads, Paid Social  Services: marketing strategy, campaign management Markets: Germany Industry: products designed for people with stressful work lives About The Client   Ein guter Plan was founded by two good friends who experienced burnout due to stressful work lives. With a desire to help others who suffer from unhealthy lifestyles, the EGP team came together and created a bestseller in which ..read more

”They are a team of experts that help execute anything needed and with core insights that help drive our strategy. Rebecca FreppMarketing & Communications Lead, Flow Neuroscience Client: Flow Neuroscience Marketing channels: Google Ads, Facebook Ads Services: marketing strategy, creating marketing funnel, campaign management Markets: Europe Industry: technology, mental health About The Client   Flow’s scientifically-backed methodology combines brain stimulation delivered through a headset with behavioral psychology provided in the convenience of an app – working together ..read more

”I’ve worked with other agencies, and they’re the only ones that I’ve enjoyed working with. Joshua GreenDigital Marketing Manager Client: TF Bank Marketing channels: Paid Social, Google Ads Services: marketing strategy, campaign management Markets: Germany Industry: banking About The Client   TF Bank is an Internet-based bank that offers consumer banking services through its proprietary IT platform with a high degree of automation. TF Bank brings flexible, secure services so that anyone can live on the go!   The Background By the time we launched the new “broad strategy” on ..read more