Birdie Lee is a successful serial beauty entrepreneur with a brick-and-mortar studio that’s a one-stop shop specializing in fine line tattoos, gel nail services, lash extensions, permanent brows, and body contouring.  She knew how to bring in new clients, but hit a plateau in her revenue because she couldn’t figure out how to scale to that next level.  It was frustrating for her because she was able to double her sales every year on her own, but for the first time, she felt stuck.  In this episode, Birdie shares how Elizabeth supported her to create a high-ticket online offer ..read more

Voice coaching isn’t just something for those doing a lot of public speaking, starting a podcast, aimed at a specific gender or ethnicity or even English-as-a-second-language speakers. In every conversation you have, your voice is communicating subtle signals to who you’re talking to like whether that person should trust you. These signals are often connected to what you believe about your self-worth, and if you’re not aware, your voice might be exactly what is costing you high value sales by creating sounds that are subconsciously telling your buyer NOT to buy from you.  Tracy Goodwin ..read more

As entrepreneurs, we need the right support to up level and consistently make high value sales, whether it’s your first or next 6-figure of income. That often means planning ahead to invest in what’s next or hire who’s next to support your growth like consistently hiring a coach, consultant or therapist depending on what you’re needing and when. But how do you know who to hire or invest in next for you? Whenever we’re faced with a new obstacle or up level in our business, we have to know what type of support we’re truly needing.  I share the 3 types of hires that my clients and I make mo ..read more

When I was working in corporate, I had this belief that a corporate job was secure. But when I was unexpectedly let go and then rehired on the same day on my eight-year anniversary at the company, it completely shifted my perspective on job security. The way I was “let go” stripped me completely naked of my dignity. I thought I had done everything “right” with mentors, executive sponsors, networking, and more. No one taught me about office politics. After I got off the phone call with the boss, I just broke down and cried. I felt one word: Shame.  If someone could take my financial secur ..read more

If you run a local service-based business, expanding into the online space can give you an additional income stream and help you reach your sales goals faster.  In this episode, I share the 3 quickest ways you can monetize your expertise and create additional income online plus examples from my clients on what this looks like so you can tangibly see case studies and get ideas  from different industries from real estate to beauty salons. 01:18 — Learn about a consulting offer you can truly start selling today 05:03 — How to create a higher-priced offer by packaging your knowledge 07 ..read more

Do you have a fear of raising your prices even after years being in business?  You might think by raising your prices you’ll lose your current clients or that it will be more difficult to find new clients.  Sheng Vang, the owner of Ink Beauty by Sheng, which offers high-quality cosmetic tattooing and lash extensions, had this fear and she hadn’t increased her prices for four years since she started her business.  Despite having years of experience under her belt, happy and loyal clients, and a strong expertise in her skillset, she had fear and limiting beliefs come up every time ..read more

An online business sounds promising with flexibility for many. But leading  your online business or expanding your brand online can bring up a lot of fear at first.  But when Kari Poppleton was diagnosed with a disability later in life and didn’t have the same physical capabilities she previously had, an online business was an exciting opportunity that gave her hope for having a fulfilling career that could meet her needs. She knew she could design a service and create an online business that would allow her the flexibility she needed for her well-being while giving her the opportuni ..read more

Do you have a fear of raising your prices even after years being in business?  You might think by raising your prices you’ll lose your current clients or that it will be more difficult to find new clients.  Sheng Vang, the owner of Ink Beauty by Sheng, which offers high-quality cosmetic tattooing and lash extensions, had this fear and she hadn’t increased her prices for four years since she started her business.  Despite having years of experience under her belt, happy and loyal clients, and a strong expertise in her skillset, she had fear and limiting beliefs come up every tim ..read more

An online business sounds promising with flexibility for many. But leading  your online business or expanding your brand online can bring up a lot of fear at first.  But when Kari Poppleton was diagnosed with a disability later in life and didn’t have the same physical capabilities she previously had, an online business was an exciting opportunity that gave her hope for having a fulfilling career that could meet her needs. She knew she could design a service and create an online business that would allow her the flexibility she needed for her well-being while giving her the opportuni ..read more

Even established businesses can still make these startup mistakes.  When you first start your business, it can be easy to think if you offer lower prices or a discount it will help you attract those initial clients and think that they’ll have such a great experience, they’ll buy again at full price.  Discounts and low prices attract “Walmart” shoppers.  When you want to raise your prices and work with more high-end clients, you can’t turn those “Walmart” shoppers into “Nordstrom” shoppers.  Becoming first choice for high value clients is all about your premium brand and p ..read more