A Guide for Small Business Owners to Develop a Brand Identity For small business owners, developing a brand identity can feel overwhelming and as business coaches we regularly receive questions around how to build a strong brand identity. So we’ve written this guide to equip you with the tools and knowledge to lay the foundation for a powerful brand. The Essential Building Blocks: A strong brand identity rests on five key pillars: Mission Statement: This is your company's guiding light. What problem are you solving, or what value are you bringing to the world? A clear mission statement inspi ..read more

A Guide for Small Businesses to build a brand voice When building a brand there a few steps to take including: Researching your competitors, Identifying your audience, pick a brand name, define your purpose and develop a brand voice. A brand voice is the personality that breathes life into your business, sets you apart from the crowd, and connects with your customers on a deeper level. It’s not what you say, it’s how you say it that attracts attention and strengthens your credibility. Here are some answers to frequently asked questions regarding how to develop a brand voice: 1.How to discover ..read more

How to know if your customer journey needs improvements? Happy customers are the foundation of success! But how do you know if your current customer experience is meeting their needs? Here's the truth: even seemingly smooth journeys can have hidden bumps that leave customers frustrated or dissatisfied. The good news is, that identifying areas for improvement is easier than you might think. Here are some typical signs that your customer journey / customer experience needs a revamp: High Customer Support Volume: A constant influx of customer support requests can indicate confusion or roadblock ..read more

Customer Retention: The Secret Weapon of Small Business Success In the fast-paced world of small business, acquiring new customers is a constant pursuit. But what about the customers you already have? Retaining existing customers is not only crucial for your bottom line, it's also significantly more cost-effective than customer acquisition. Loyal customers become your brand champions, generating repeat business and spreading positive word-of-mouth recommendations. Why Customer Retention Matters Here are some compelling reasons why customer retention should be a top priority for your small busi ..read more

Finding the Right Fit between Coaches, Consultants, and Mentors. Many people use these three job titles Coach, Consultant, Mentor interchangeably. Yet they have different and distinct roles and purposes. So, what’s the difference? A Consultant: ·      Primarily focuses on providing expert advice and strategic recommendations for specific business challenges, projects, or initiatives. ·      Offers specialised expertise in a particular industry, function, or discipline. ·      Engagements tend to be more short-term, and ..read more

Building a Better Business Landscape: The Three Counties B Corp Group Nestled within the rolling hills of Worcestershire, Herefordshire, and Gloucestershire lies a unique community the Three Counties B Corp Group. This group unites a passionate network of certified B Corps - businesses committed to using their power for good. What are B Corps? Certified B Corps are a global community of thousands of purpose- driven companies working together to use business as a force for good by measuring, managing and improving their social and environmental impact. They undergo a rigorous certification proc ..read more

Why Customer Retention is Your Secret Weapon (and How to Master It) We all know the struggle: attracting new customers can feel like a constant uphill battle. But here's a surprising fact: it costs five times more to acquire a new customer than it does to retain an existing one.   According to a widely cited study by Bain & Company: it can cost businesses anywhere from four to ten times more to acquire a new customer than to retain an existing one. The exact ratio can vary depending on your industry and business model, but the core principle remains - retaining your existing customers ..read more

Investing in You: The Benefits of Working with a Business Coach So you're running a business, and things are...well, okay. You're making progress, but a nagging feeling persists: there must be a better way or how can my business achieve more? You've probably searched google for small business support and have come across the term ’Business Coach.’ But what exactly do they do? Is it worth the investment? Let's break down the world of business coaching and see if it's the missing puzzle piece you need. The Role of Your Business Coach: Think of a business coach as your personal growth hacker for ..read more

Avoiding Burnout Before Your Startup Business Takes Off Congratulations! You've taken the leap and launched your dream business. The world is your oyster, right? Well, almost. The entrepreneurial journey is exhilarating, but it's also a marathon, not a sprint. And the constant hustle without adequate rest can lead to burnout. Burnout is a state of emotional, physical, and mental exhaustion caused by prolonged stress, can be particularly prevalent among business owners - whatever stage you are at! The constant pressure to perform, along with an overflowing workload, can leave you feeling overwh ..read more

Are You Burning Out? Recognizing the Signs and Symptoms of Business Burnout Running a business is a thrilling rollercoaster. One minute you're celebrating a win, the next you're facing a new challenge. But amidst the hustle and bustle, it's crucial to recognize when the fire that fuels your passion starts to flicker and fade. This might be a sign of business burnout, a state of exhaustion brought on by chronic stress. So, how do you know if you're burning out? Here are some key symptoms to watch out for: Feeling exhausted: You used to wake up energized and excited to tackle the day. Now, eve ..read more