The contact page is an essential website page, but it can often be added as an afterthought. It’s not just the place where you whack up a contact form and hope someone gets in touch. It’s a vital part of the user experience and can make or break whether a potential client contacts you. Here […] The post How to Supercharge your Website Contact Page appeared first on Breezy Words ..read more

If you’re a small business owner or a marketing manager seeking to outsource the copywriting for your business for the first time, chances are you have many questions. In this blog post, I break down 9 essential questions to ask before hiring a copywriter. From what kind of copywriter you need (we all have different […] The post 9 Essential Questions to Ask Before Hiring a Copywriter appeared first on Breezy Words ..read more

A Real Estate Agent’s bio is one of their most important marketing tools for promoting themselves and their business. An Agent bio or Agent profile is a tailored piece of content that helps you stand out from the competition in a crowded real estate market. But how do you know if it’s time to update […] The post Is it Time to Update Your Real Estate Agent Bio? Here’s how to tell. appeared first on Breezy Words ..read more

Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you’ve ever heard a politician (ScoMo and Albo I’m looking at you) try to answer a journalist’s question with a lot of jargon, then you’ve heard weasel words in action. Weasel words are words or phrases used […] The post What are Weasel Words? And how to eliminate them from your marketing copy. appeared first on Breezy Words ..read more

Are you a service business owner who is currently working with a copywriter? But you’re unsure if you’re getting the most out of your collaboration? To get the best results, you need to provide constructive feedback to your copywriter when they send you the first draft back. But in my experience, many clients don’t know […] The post How to Give Effective Feedback to A Copywriter: 6 Tips that Get Results! appeared first on Breezy Words ..read more

From Blah to Brilliant: Elevate Your About Page with the Power of Copywriting The ‘About’ page of a website is considered by many to be the trickiest page to write. But as a website copywriter, it’s my favourite web page to put together. Why? For me, it’s the page that can really make you and […] The post Why I’m All About the Website ‘About’ Page appeared first on Breezy Words ..read more

Should I use ‘I’ or ‘We’ in my website copy? As a website copywriter, I get asked this question by my clients all the time – especially by solopreneurs/sole traders. It’s a dilemma I also faced at the start of my business. When I first created my business website, I sprinkled ‘We’ throughout my website […] The post Should I Use ‘I’ or ‘We’ in My Website Copy? appeared first on Breezy Words ..read more

If you are a real estate agent, then the chances are that you write your property listings by yourself. Maybe you love using your writing skills to write persuasive copy that sells a house. Or perhaps it’s an area of your job that you loathe but still must do. If that’s the case, you can […] The post 7 Benefits of Working with a Real Estate Copywriter appeared first on Breezy Words ..read more

When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there from other websites. So […] The post How to Write Website Copy (The Ultimate Guide) appeared first on Breezy Words ..read more

If you’re starting a new business or you have a business website that has a blog section, you might be asking yourself “Do I really need a business blog?” While it’s tempting to file blogging for your business into the too hard basket, there are so many benefits to creating and maintaining a regular business […] The post 5 Reasons Why You Need a Business Blog appeared first on Breezy Words ..read more