As a business owner, it’s tempting to try and do all the things from creating your graphics to social media posts and even DIY website copy. Research shows that SME owners and executives spend a weekly average of 16 hours completing administrative tasks and duties. Content creation can fall under this category eating away hours of your time as you struggle to write the content and then try to figure out how to set it up in your business. Risk? The content doesn’t perform the way you expected, which means precious hours wasted with little ROI to show for it. So, if you aren’t yet ready to hire ..read more

About Mountain Gate Medical Centre has fully accredited GPs and expert staff offering personalised medical care in Ferntree Gully, Victoria (VIC). Industry Healthcare Client challenges The clinic’s current website had little information and it wasn’t ranking in local search for surrounding areas. The clinic wanted a new website with SEO copy but didn’t have the time or in-house expertise to write it themselves. They didn’t know anything about SEO copy and needed a professional website to support their clinic, help patients book appointments and rank locally in organic search. Client goals Be ..read more

Last week was my first ‘proper’ week back at work. Officially, I resumed work on 9 January but it usually takes me a few days to start work properly. While I wrote a list of what I wanted to achieve that week, I was plodding along instead of starting and staying strong. Low energy levels I woke up on Wednesday morning and knew it wasn’t going to be a productive day. I was so tired having stayed up to watch a movie the night before (thanks to the school holidays). I had a PT session that day and it was too late to cancel it, so to psych myself up I reframed what I was telling myself about feel ..read more

Why the search term ‘copywriter’ is a minefield Occasionally, I’ll research my competitors to find what they are up to. However, finding a copywriter competitor seems to have become much harder! I searched for the term ‘copywriter’ today and Google presented me with a list of 20 options. 20! And that was before I clicked on more results. The results were a mix of ads, websites, videos, Wikipedia definitions, and frequently asked questions about copywriters. And this was just on the first page. As a copywriter myself, I sure as heck wouldn’t know where to start looking for the right person. If ..read more

Picture this: you’re walking into a party, and you’re not quite sure who’s attending. What do you do? Do you just start randomly chatting away, hoping someone will connect with what you’re saying? Probably not. Just like at that party, in the business world, it’s important to know your audience before you start speaking with them. You can do this by creating a customer profile for your business. Who is your ideal client? If we sat down today, and I asked you to tell me everything you know about your ideal customer, how much could you tell me? Can you go into detail about why they buy from you ..read more

Picture this: you’re walking into a party, and you’re not quite sure who’s attending. What do you do? Do you just start randomly chatting away, hoping someone will connect with what you’re saying? Probably not. Just like at that party, in the business world, it’s important to know your audience before you start speaking with them. You can do this by creating a customer profile for your business. Who is your ideal client? If we sat down today, and I asked you to tell me everything you know about your ideal customer, how much could you tell me? Can you go into detail about why they buy from you ..read more

About Sarah Janali Consulting is a boutique community development consultancy practice based in Perth, Western Australia. The challenge Sarah built her own website shortly after establishing her new consulting practice. As a new business owner, she was keen to minimise start-up costs and overheads and do what she could herself. “I consider myself to be a pretty good writer but given the importance of my website as the first impression of my business I was keen to ensure that the website was the best possible reflection of the business and really spoke to the target audience.” Sarah also found ..read more

About Tasneem chopra is an experienced cross cultural consultant and diversity, equity & inclusion (de&I) trainer helping business, not-for-profits and government understand and navigate diversity and inclusion using an intersectional lens. She’s also a writer, media expert, board director, keynote speaker and media commentator. The Challenge Tasneem’s website was created 10 years ago when she was starting out. Over that time, her consultancy had grown and she had diversified her service offerings. The content didn’t quite reflect what she actually did for clients. She often spent hour ..read more

About Elevate Training is a personal training boutique studio in Concord, NSW owned and run by personal trainer Chloe Blancato. She helps people live their best and healthiest lives through proper nutrition and fitness training.  The Challenge Chloe needed a compelling website to help her stand out in her industry. Chloe needed someone who could write copy and help her create her Squarespace website at the backend.  “I didn’t think I had the skills and capabilities to create a compelling website. I wanted someone professional and someone I could trust. That led to you and I’m very gr ..read more

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