This question was asked in my private free Facebook group for interior designers, Interior Design Business Strategies. If you’ve ever wondered what the best way to respond confidently to this type of question is, you’ll want to read this post. From what I understand and based on what I’ve been told by designers who work at Kitchen & Bath showrooms, they are hired to ‘sell boxes’. Their goal is to sell as many boxes as they can, because that is where these showrooms make the most profit. Design by Claire Jefford Inc. I always thought it was so bizarre when I would have clients hire me ..read more

Colour Trends 2024 Incredibly it’s that time of year again. Benjamin Moore’s Colour of the Year 2024 has been revealed! Blue Nova 825/CC-860 A moody blue with a strong lean towards purple, like a deep, periwinkle tone. Benjamin Moore Colour of the Year 2024 Blue Nova And guess what? Blue Nova is a similar tone to colours that I’ve used recently for custom cabinetry on two different interior design projects. Yes, I am the interior design colour trendsetter. First up is my own kitchen design where I selected the cabinet colour Kensington Blue. Kitchen cabinets Kensington Blue by Benjamin Moore ..read more

Today I’m sharing 7 ways to increase client conversion to set you up for success with more projects. Getting your foot in the door for a consultation meeting is one thing, but what strategies can you implement to convert more of those consultations into interior design projects? Let’s get right to it! 1. Staying ‘Top Of Mind’ Email is not dead. Stay in touch with regular updates to leads and past clients, so that you are the one who comes to mind as the expert to turn to when it’s time for their next home project. We have three separate touchpoints for this:  *On the intake form of our co ..read more

What a week it was at the Kitchen and Bath Industry Show in Las Vegas!   With the highest number of attendees in many years, the show was definitely buzzing. Seeing the vast, stunning displays in two different buildings at the Las Vegas convention centre and receiving an invitation to tour the $13 million dollar ‘All New American Home’ in the hills overlooking the Strip in the far distance, was just what I needed to refuel my inspiration for upcoming interior design projects.   In case you missed my live webinar event where I shared some of the latest trends in Kitchen & ..read more

Although it’s often the final room to be decorated, the bedroom is an essential space in a home as it provides a private and comfortable area for rest and relaxation. It is where we spend a significant amount of our time sleeping, which is crucial for our physical and mental well-being. Additionally, a well-designed bedroom can enhance the overall ambiance and aesthetic appeal of a home. You CANNOT afford to mess up this type of decorating project! For this reason, I want to share with you my ‘6 Bedroom Design Mistakes You Don’t Want to Make’. 1. Placement of your bed. Your bed should be the f ..read more

Accessible Beige SW 7036 by Sherwin Williams Super popular and super versatile, Accessible Beige by Sherwin Williams may surprise you with just how good it looks in so many spaces. If you’re new here, welcome! Below you will see what I cover in every colour review post. In this colour review of Accessible Beige by Sherwin Williams, I share: The undertone of my featured colour Colour comparisons in order to easily see the different colour tones Best white paint colours for the trim and ceilings Beautiful colour combinations to inspire you for your decorating project Sherwin Williams’ Accessib ..read more

Kitchens are the place where everyone often gathers in your home and where you make the most memories. While kitchens may be the most expensive area in your home to renovate, they are also where you will generally see the biggest return on your investment. You CANNOT afford to mess up these costly renovations. For this reason, I want to share with you my ‘9 Kitchen Design Mistakes You Don’t Want to Make’. This was a series of short videos that I shared on Instagram as Reels with lots of engagement. This series was also hugely popular on my TikTok account. 1. Looking to Big Box Stores for Insp ..read more

There’s nothing quite like the feeling of being organized. I mean, super organized. Like, everything has a place. Being a professional in the industry and having offered interior design services since 2011, I know what a fabulous feeling it is when a home looks great, but the function is just as important. Since renovating, I’ve never felt so comfortable and happy in my own home. It’s not just because of the beautiful colour palette that perfectly suits our style and not only down to the sensible floor plan layout that works flawlessly for the way we live. It’s because everything now has a pla ..read more

Extra White SW 7006 by Sherwin Williams Extra White is one of Sherwin Williams’s brightest whites. It gives a very clean look to a room but can certainly be enhanced by adding in other beautiful complementary colours, as you will see later in this post in the design rendering we created. In this paint colour review of Extra White by Sherwin Williams, I share: The undertone of my featured colour Colour comparisons in order to easily see the different colour tones Best white paint colours for the trim and ceilings Beautiful colour combinations to inspire you for your decorating project Sherwin ..read more

The renovation of my main floor, especially my kitchen, has been a long time coming and I can tell you, it was well worth the wait. Finally, I can reveal to you my newly renovated and completely redesigned kitchen! I’m just gonna put it out there and say, it’s unlikely that you have seen such a bold, colourful kitchen that has been designed with so much smart organization and thoughtful storage ideas. There, I said it. I’m tooting my own horn. I am so proud of what we have accomplished here with my exceptional team of trades and by partnering with wonderful sponsors like the fabulous people ..read more