Black Friday and the holiday season tend to sneak up on business owners every year. And while all yoga studio owners want to ensure that they are monopolizing this opportunity, their sales often fall flat because they were planned at the very last minute.  So it’s essential to start thinking about the sales and promotions you would like to run over the holiday season far in advance. That way, you can be prepared to market and implement your strategy effectively when the time comes.  Plan what sales you would like to offer You want to decide whether you would like to do a Black Friday ..read more

One of the most exciting parts of opening your own yoga studio is finally creating a schedule of your classes, but getting the word out to potential clients can often be confusing. In this article, we’ll go over the importance of yoga class ads and how you can optimize your ads to attract long-term, paying customers.  Having an experienced mentor to support and guide you can help your yoga business thrive and put you ahead of the competition. Schedule a free coaching call with the Yogapreneur Collective today to learn how to confidently and effectively market your studio with yoga class a ..read more

Every yoga business has 4 elements: Breath, body, spirit, and mind. This is the foundation of what we call the Yogapreneur Method.  The Yogapreneur Method is our framework for helping yoga business owners breathe as easily as their customers by implementing ethical business systems to increase their profits, improve their staff performance, and amplify their community impact.  Yogapreneur Collective clients make impactful decisions in their businesses, all with the help and guidance of our Yoga Business Coaches. We’ll tell you more about our Yoga Business Coaches, but first, let’s ta ..read more

If there’s one thing we’ve noticed more than anything in the yoga business, it’s that the studios that really stand for something succeed in the long term. So if you want to make your yoga studio stand out, and really put into practice everything that you want to embody, then running your business by a set of core values is imperative.  So how can you find something to stand for and let that inform your business decisions going forward? Keep reading to find out! What are core values?  Core values are the root beliefs that an organization operates from. They are the principle perspect ..read more

Setting yoga class costs is like achieving the perfect warrior pose—creating a strong foundation with a balanced and mindful approach. You want your clients to pay a fair price for the services they receive without undercutting your profit margin.  Additionally, perception is everything when you’re offering health and wellness services. Pricing should be high enough to instill confidence in your clients but not so high that they feel exploited.  This comprehensive guide will teach you how to set yoga class pricing—including how to calculate fair costs and different pricing strategies ..read more

When you’re starting your yoga studio, one important choice you’ll have to make is selecting the right name. The name you choose can have a big impact on the success of your business, so it’s important to take your time and consider all your options. In this article, we’ll discuss tips for choosing the best name to get the right students through your doors. We’ll cover everything from creating a unique name to the proper legal documentation you’ll need to protect your business. If you’re feeling overwhelmed and want the help of successful yoga business coaches, the Yogaprenuer Collective can s ..read more

Creating an online yoga business can be exciting, especially if you’ve already built a strong in-person community. But, even if you’re starting from scratch, there are many benefits to moving your business online. In this article, we’ll review the starter pack for how to start an online yoga business. Want to work with an acclaimed yoga studio mentor who will help you scale and give you the tools to grow? Book a free strategy session with a yoga coach at the Yogapreneur Collective. They’ll help you take your business to the next level.  Benefits of Teaching Yoga Online One of the major ap ..read more

The floor of your yoga studio quite literally grounds every session your students attend. That’s why it’s so important to understand the pros and cons of the various available options and flooring materials. Beyond offering outstanding instructors and creating a solid branding strategy, choosing the right flooring for your yoga studio can make or break your business.  Establishing a strong foundation for your yoga studio business includes an amazing yoga experience that keeps your students returning again and again. If you’re overwhelmed by all the possibilities when it comes to flooring ..read more

Establishing an enthusiastic team of yoga instructors is a key part of growing your studio that’s often overlooked. Yoga teachers are, after all, providing the service that is your business. Your instructors are the first point of contact for your students and the reason why they continue coming to your studio.  Hiring the right people to represent your brand means asking the right questions during the interview process. In this article, we’ll explore different ways to approach potential employees so that you get the information you need to make the best possible choice for your business ..read more