Step-by-Step Guide to Creating a Business Page + Multifamily Marketing Tips Navigating the vast multifamily marketing landscape can be daunting, especially when it comes to managing social media. But one platform stands out for properties: Facebook.  With its unparalleled reach and user engagement, Facebook marketing offers a unique window to connect with current and potential residents.  Whether you’re taking your first steps onto this platform or brushing up on the basics, here’s a comprehensive guide on setting up a business page and launching a business manager account for your m ..read more

How Can Resident Satisfaction Be Gauged? Property managers constantly seek new ways to provide the best possible resident experience and gauge resident satisfaction. A great way to do this is to conduct and analyze a resident satisfaction survey.  By asking the right questions, property managers can gain valuable insights into how satisfied their renters are, what issues need to be addressed to improve the experience, and any potential opportunities that could lead to increased apartment renewals. 1. Craft Meaningful Questions That Offer Valuable Insight One of the most important aspects ..read more

Debugging Tips From an Apartment Web Development Agency Debugging is an essential part of the apartment web development process. It’s identifying and fixing errors or bugs in a property website’s code. Debugging ensures the website runs smoothly and functions as intended. It’s also an opportunity for developers to optimize their code and improve its performance. Despite its importance, debugging can often be a time-consuming and frustrating experience for web developers. However, debugging can become more efficient and effective with the right apartment web development agency.  In this b ..read more

Where and How to Advertise on Your Favorite Podcasts For decades, radio advertising was the advertising method. But with the rise of the internet, this type of paid media fell on the back burner for many businesses as they tried to capitalize on the scope and accessibility of the new digital advertising. Even more so, this form of advertising in the multifamily space is rarely even discussed. We believe this is a mistake. What exactly made (and still makes) radio ads so successful? It wasn’t because they were simply on the radio, it was because they were audio-based.  Audio ads drive 24 ..read more

Instagram Reels Tips to Get the Most Out of Your Multifamily Marketing Strategy Did you know that 9 out of 10 Instagram users watch videos daily? Video allows you to go beyond static images to capture viewers’ interest. And considering the Instagram algorithm heavily focuses on Reels now, it’s an excellent opportunity to reach your audience online with no ad spend required. Instagram Reels are short videos (15-30 seconds) that Instagram users can create and post on their Instagram feed and stories. They have become a popular way to engage with followers and increase your reach and visibility ..read more

Multifamily Marketing Best Practices to Maximize Occupancy Rates at Your Property Generating leads and increasing word-of-mouth referrals are critical for multifamily digital marketing success. However, marketers face unique issues when dealing with lead nurturing through the marketing funnel.  For the multifamily market, issues arise from heavy competition from neighboring apartments and issues with customer retention. For developers, problems arise with a lack of awareness limiting incoming apartment leads. While many methods help generate leads, the best way to ensure continued succes ..read more

How to Market Your Multifamily Business at Events Without a Big Budget Are you looking for ways to market your business at multifamily trade shows and events without breaking the bank? With a limited budget, it can be hard to stand out from the competition.  However, there are some simple strategies you can use to help you get the most bang for your buck. We’ve participated in several shows and events, and we’ve learned a few tricks of the trade along the way. Here are a few of our best tips for effectively marketing your multifamily business at events (plus tips for a killer trade show ..read more

Maximize Your Apartment Leads With These 10 Tactics Are you looking for ways to save time and increase leases?  Multifamily marketing can often be challenging, but with the right resources, it doesn’t have to be.  Here are 10 things every multifamily marketer needs to maximize their efficiency and get more leads. 1. A multifamily marketing strategy.  To save time and increase their leasing numbers, a multifamily marketing strategy is essential for multifamily marketers. A multifamily marketing strategy should include defining the target audience, setting goals, developing campa ..read more

8 Simple Steps to Optimize Your Multifamily Website for SEO Did you know that unresponsive design can push your rankings down in Google search results? Did you know keyword stuffing can impact your multifamily SEO? And did you know that Google “rewards” sites with SSL certificates? There is much more to SEO than just adding some keywords to one of your blogs or slapping an engaging headline on your homepage. Search engine optimization (SEO) makes your website more visible and attractive to search engines like Google. Optimizing your website for SEO can improve your chances of ranking higher i ..read more

Why Your Multifamily Google Business Profile Is Critical to Your Property’s SERP Ranking Your Google Business Profile (formerly Google My Business or “GMB”) is an essential tool for any business that wants to be visible in search engine results pages (SERPs). For multifamily apartments, a Google Business Profile is especially important because it allows you to list your property in Google Maps, making it easier for potential renters to find you.  In addition, your Google Business Profile provides valuable insights into how potential renters are searching for apartments online. If you’re n ..read more