International Business Today
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The International Business and Strategy (IBandS) group at Northeastern University created this podcast to share cutting-edge research in international business. This podcast is for all global business professionals and any student who hopes to work for a multinational organization in the future. Through this podcast, we'll share what's proven through research and highlight what's..
International Business Today
5M ago
Professor Eddleston, discusses some of the benefits and disadvantages of family businesses, myths surrounding family business, issues relevant to family business growth such as succession, and reviews opportunities and challenges facing family business. She draws on her wealth of experience and examples to illuminate her insights and advice.
About the guest:
Eddleston, is the Schulze Distinguished Professor of Entrepreneurship and a Professor of Entrepreneurship & Innovation at Northeastern University's D'Amore-McKim School of Business. She's a recognized expert in family and small busines ..read more
International Business Today
5M ago
Professor Barboza, discusses doing international business in small emerging markets, with a spotlight on Costa Rica. He discusses Costa Rica's attractiveness as a location for manufacturing and foreign direct investment, and how multinationals such as Intel have entered and evolved their strategy in Costa Rica. With insights into the country's economic growth, regulatory environment, and workforce skill development, combined with real-world examples, the conversation offers a comprehensive view of a small emerging economy (Costa Rica) and its attempts to establish itself in the global business ..read more
International Business Today
6M ago
Professor Newburry, extensively examines corporate reputation, covering its definition, measurement, and factors that lead to a positive reputation. He discusses how firms can manage their global reputation, highlighting the impact of digital platforms and social media. He also explores the complexities of shared value in global supply chains and joint ventures, offering insights on how companies can successfully navigate challenges to uphold and elevate their reputation.
About the guest:
William Newburry, is the Ryder Eminent Scholar of Global Business at Florida International University, an ..read more
International Business Today
6M ago
Professor Puffer, explores the importance of sustainability, stressing its relevance across society, and using the international construction industry as a context for understanding the ramifications of sustainability. She also analyzes how a firm communicates its sustainability stance and actions, using a firm's social media posts as one vehicle for such communications. She also examines the complementary roles of Governments and NGOs, and combined action for advancing sustainability goals.
About the guest:
Sheila Puffer, a University Distinguished Professor at Northeastern University's D'Am ..read more
International Business Today
7M ago
Professor Yip discusses strategy and innovation in Chinese firms, and the lessons that Western multinationals can learn from them. He notes that Chinese innovation is now the source of new knowledge, including superapps and retail process innovation, such as at TikTok and Alibaba. He also dissects and explains Chinese organizational innovation, which he describes as Digitally Enhanced Directed Autonomy.
About the guest:
George S. Yip is an Emeritus Professor at Imperial College Business School, London, and Distinguished Visiting Professor at D'Amore McKim Business School, is a renowned ..read more
International Business Today
7M ago
If you enjoyed Fred’s experiences and insights, his book ? The Accidental Entrepreneur - How I stumbled into Success, is available on Amazon.
All proceeds benefit the Brodsky Charitable Foundation Trust, Fort Lauderdale, FL., which supports causes such as education and animal welfare.
Mr. Brodsky recounts his entrepreneurial journey, from his early career working in Europe, then an Army stint, followed by education at Northeastern and pivotal co-op (work internship) experiences, leading to top management executive roles, before starting up and establishing himself as a real estate entreprene ..read more
International Business Today
7M ago
Professor Pauwels discusses the ways in which digital marketing has introduced new avenues for reaching customers in the context of the important fundamentals of human behaviour and marketing. He describes how digital marketing trends vary across industries and countries. He also advises on how companies can better understand their target customers, set clear goals, and choose the right digital channels to connect with and engage their audience.
About the guest: Koen Pauwels, Distinguished Professor of Marketing at D'Amore-McKim, co-directs the Digital, Analytics, Technology, and Automation ..read more
International Business Today
8M ago
Professor Pauwels discusses the ways in which digital marketing has introduced new avenues for reaching customers in the context of the important fundamentals of human behaviour and marketing. He describes how digital marketing trends vary across industries and countries. He also advises on how companies can better understand their target customers, set clear goals, and choose the right digital channels to connect with and engage their audience.
About the guest: Koen Pauwels, Distinguished Professor of Marketing at D'Amore-McKim, co-directs the Digital, Analytics, Technology, and Automation ..read more
International Business Today
9M ago
Ms. Focardi discusses the importance of intergenerational collaboration in the workplace and the challenges that organizations face in bridging generational gaps. She highlights the practical ways in which organizations can harness the best of generational differences to drive growth and execute strategy.
About the guest: Rachele Focardi, is a leading expert on generational diversity and best-selling author of Reframing Generational Stereotypes published by McGraw Hill in December 2020. Rachele is a global thought-leader and public speaker on multigenerational workforce effectiveness, future ..read more
International Business Today
9M ago
President Aoun shares how universities and organizations can collectively students for a complex, technologically integrated, and global future. He describes the importance of “humanics” an approach that combines technical literacy, data literacy, and human literacy as key skills needed in an age of artificial intelligence. He highlights the imperative for universities and organizations to collaborate to train individuals on how to work with machines but also on the skills that machines cannot easily replicate.
About the guest: Joseph E. Aoun, a distinguished academic leader and scholar, is c ..read more