Every marketer sends emails, but how many of them actually get read? Email marketing is a powerful tool for insurance marketers when done right. It allows you to start a two-way dialogue with your audience, which is crucial for sustaining engagement and ultimately selling more insurance products. In this blog post, we’ll provide valuable tips on how to craft persuasive emails that captivate your audience and drive engagement. TYPES OF INSURANCE EMAIL Before diving into the art of crafting persuasive emails, let’s explore various types of email examples that insurance marketers can send to eff ..read more

The insurance industry is increasingly competitive, with companies vying for every potential policyholder. In this environment, insurers must use every resource to stay relevant and attract a diverse clientele. In this competitive environment, the human element is often overlooked. Modern policyholders are seeking a more personal connection and are less responsive to generic corporate messaging. Humanizing insurance marketing involves sharing stories of how your team, insurance products, technology, and processes have positively impacted policyholders’ lives, contributed to the community, and ..read more

There’s a new player in the ever-evolving landscape of digital marketing: Demand Gen. This AI-powered campaign replaces Discover ads and is designed to transform how advertisers engage with audiences on social platforms. But what exactly is Demand Gen, and how does it differ from the traditional Discovery campaigns? Let’s take a look. What Is Demand Gen? Launched in June 2023, Demand Gen is an innovative campaign type that uses artificial intelligence to drive demand and connect with consumers more effectively. It answers the modern advertiser’s dilemma: how to capture attention and spur acti ..read more

In the insurance industry, your brand’s reputation is crucial for attracting and retaining policyholders. If customers trust your organization and perceive it as progressive and reliable, they will turn to you for their insurance needs. This trust can lead to long-term client relationships and overall growth for your company. Reputational risk in the insurance sector refers to the potential for internal or external events, negative public perception, or bad publicity to damage your reputation and, consequently, affect your performance relative to competitors. Let’s explore the factors that ca ..read more

In today’s digital age, people often begin their search for insurance solutions on the internet rather than immediately calling various businesses for quotes and information. This shift highlights the importance of having a user-friendly and engaging website so that insurance marketers can effectively connect with their target audience. A well-designed website that is easy to navigate, is responsive, and includes features such as quote tools, contact forms, and chat options can make a significant difference in attracting and retaining customers. As leaders in the insurance sector, you must un ..read more

If your current marketing strategy isn’t producing the results you need for your insurance brand, it could be because you’re focusing too closely on converting leads instead of retaining customers. Traditionally, insurance marketing has focused on the sales funnel, concentrating on new leads and mapping marketing touchpoints along the buyer’s journey until a prospect is converted to a customer. The problem with this approach? Once a prospect has converted, marketing touchpoints level off. Although the sales funnel has historically been a successful model, more insurance marketing leaders now ..read more

In the ever-evolving marketing landscape, it’s vital for insurance brands to connect with the up-and-coming Generation Z. While marketers have been studying millennials closely, it’s now time to pay attention to Gen Z, who have their own distinct traits and preferences. To truly capture the interest of Gen Z prospects, insurance marketers need to understand their unique qualities and provide products that resonate with them. In this blog post, we’ll delve into the world of Gen Z and explore strategies to attract and keep these influential consumers engaged. Who Gen Z Is Born between 1997 and ..read more

In the ever-evolving marketing landscape, where digital platforms dominate, you might wonder: Does traditional media advertising still have a place in amplifying your brand? The resounding answer is a resolute yes! When used in tandem with digital marketing strategies, traditional media like TV, radio, print, direct mail, and outdoor advertising can bolster brand credibility and forge genuine connections with your target audience. “Over the years, I’ve seen digital budgets grow substantially – often cutting into the traditional media budget,” says Krista Clark, a media specialist with more th ..read more

Insurance consumers are becoming increasingly savvy in their searches for providers and programs that can meet their needs for insurance coverage and financial protection. They don’t want to spend lots of time sifting through all the services your insurance company or agency offers. They want to know – fast – if you have what they need and exactly how to access it. To increase conversions, insurance marketers need to ensure that their landing pages are specific in the content they offer and designed to provide an exceptional user experience. Here are some helpful tips for creating landing pag ..read more

Anticipating a potential recession in 2023, insurance marketers face the challenge of navigating uncertain economic conditions. While experts predict a recession, recent reports indicate that its onset might be delayed due to the economy’s resilience. Still, the possibility of a recession weighs heavily on both consumers and marketers. In times of economic uncertainty, consumers tend to tighten their budgets and become more selective about their spending, making it imperative for insurance marketers to adopt innovative strategies to stand out from the competition. UNDERSTAND WHAT CONSUMERS WAN ..read more