While BrightFire prides itself on providing an easy, done-for-you approach to our Insurance Agency Website service, we also know there are independent agents who enjoy being more hands-on and want to leverage all of the website features, sales tools, and support tools that BrightFire has to offer. In our latest 20 Minute Marketing Webinar, Content Coordinator Molly Leonard shared several sales and support tools BrightFire customers can utilize in order to customize their agency websites and take them to the next level. Sales & Support Tools BrightFire Website Customers Can Utilize Watch th ..read more

There’s just one week to go before Team BrightFire heads to the PIA of New Jersey & New York 2024 Annual Convention in Atlantic City, New Jersey!  Hosted by PIA of New York and PIA of New Jersey, this year’s convention theme is “An Out-of-This-World Experience” focusing on helping insurance professionals amplify their industry knowledge and take their business to the next level.  BrightFire can’t wait to exhibit and connect with independent agents across the Northeast! We look forward to showing agents our results-driven digital marketing strategies to help them eclipse their com ..read more

BrightFire is delighted to add commercial insurance product videos to our Insurance Agency Website service at no additional cost to help independent insurance agents improve their website engagement and conversion rates. Studies show that embedding relevant video content on a landing page can increase conversions by as much as 86% (HubSpot). By adding BrightFire’s new videos to the following commercial insurance product pages already included in our Insurance Agency Websites service, agents can now incorporate relevant video content in their digital marketing strategy to engage website visitor ..read more

BrightFire is pleased to add AI assistance to its Reviews & Reputation Management service to help independent insurance agents save time and energy managing their online reviews.  A recent survey by Forbes Advisor found 64% of business owners believe AI will improve productivity, and 42% believe that AI will streamline job processes.  With BrightFire’s new set of AI assistance features, agents have the potential to respond to online reviews and direct messages more quickly and efficiently, as well as better gauge the overall sentiment and satisfaction of their customer reviews. R ..read more

BrightFire is looking forward to sponsoring and connecting with agents at PIA’s 2024 Mid-Year Leadership Conference next week!  Taking place May 21-23 in Reston, Virginia, this conference will comprise over one hundred agents, including those on the PIA Leadership, Board of Directors, Affiliates, and Affiliate Staff nationwide, in addition to PIA Tech Council members and PIA Partnership members. Attending? Let’s Connect! If you’re attending PIA’s 2024 Mid-Year Leadership Conference, visit BrightFire’s station on Thursday, May 23, during the showcase immediately following the technology in ..read more

The Insurance Dream Podcast host Abe Boling invited BrightFire Manager of Strategic Partnerships Spencer Breidenbach to discuss Facebook’s recent retirement of its Messenger website chat functionality and how this change impacts the service and sales experience agency owners provide their website visitors. They also share updates on BrightFire’s solution to Facebook’s Messenger website chat plugin retirement through the rollout of our new website chat feature – Webchat for Insurance Agency Websites. Get a summary of the podcast episode below, or listen to the full podcast episode from The Insu ..read more

BrightFire is thrilled to add Webchat to our Insurance Agency Website service at no additional cost to help independent insurance agents improve the service and sales experience for website visitors. Offering website visitors the ability to speak to someone live on your website is essential, as roughly 60% of customers are more likely to return to a website that offers webchat (Software Advice). With the recent retirement of Facebook’s Messenger website chat plugin, many insurance agencies are searching for other webchat alternatives to ensure their customers will still receive the same effici ..read more

BrightFire is pleased to announce the start of a partner program with Canopy Connect. The program’s goal is to streamline independent insurance agents’ customer experience through BrightFire’s digital marketing services combined with Canopy Connect’s pre-built agency website form integrations. Since 2020, Canopy Connect has helped thousands of insurance agents, carriers, and innovators streamline their data collection processes from consumers. Canopy Connect’s frictionless website form integrations remove the need for consumers to find and input technical details to get a quote, such as their ..read more

The BrightFire team is looking forward to exhibiting and connecting with insurance agency partners and owners at the 2024 PIA Southern Alliance Spring Conference next week in Duluth, Georgia. Every year, PIA Southern Alliance hosts this two-day conference to offer company partners, agents, and industry professionals networking opportunities and continuing education classes. Attending? Let’s Connect! If you’re headed to the PIA Southern Alliance Spring Conference, stop by BrightFire’s booth on Thursday, May 2,  from 9 AM – 11 AM Eastern! Manager of Strategic Partnerships Spencer Breidenba ..read more

The Insurance Dream Podcast recently invited BrightFire Manager of Strategic Partnerships Spencer Breidenbach to share key insights on, “Humanize Your Brand Online To Boost Trust & Grow Your Agency.” In the three-part series, The Insurance Dream Podcast host Abe Boling and Spencer discuss how independent insurance agents can humanize their brand on their agency websites, local listings, online review platforms, and social media channels.  View a summary of the three-part series below, or listen to each podcast episode here: Part 1: Humanize Your Brand with Insurance Agency Websites P ..read more