As we enter the last quarter of 2020, it's time to look forward to 2021.  For most businesses, this invariably means that it's time to submit sales forecasts! But with the uncertainties caused by the pandemic still likely to impact business in 2021, how can businesses accurately predict sales volumes and sales revenues in 2021? If sales cycles have been extended during 2019, how can businesses regain control of the lead time between lead generation and signed agreements ..read more

With economic challenges and business uncertainty a familiar story since the start of the pandemic, the battle for marketing budgets is fierce.  It's therefore key that CMOs and Marketing executives justify investment and help their fellow company leaders to think beyond the short-term in order to create the patience, trust, and confidence in long-term growth and value that marketing can provide a business. In this episode, we identify the key actions that can help marketers to not only justify current activity but increase marketing investment for the future ..read more