Search engine optimisation (SEO) is essential for businesses looking to enhance their online visibility. While various factors influence search engine rankings, social signals have emerged as a significant component. Understanding and leveraging social signals can positively impact SEO efforts and drive brand awareness. What Are Social Signals? According to Search Engine Journal, social signals are “engagement from social media users with content you have shared from your website.” For more context, social signals refer to the metrics and interactions that occur on social media networks, such ..read more

Artificial Intelligence (AI) has made significant advances across a variety of industries within recent years. Its popularity has reached a fever pitch in the past few months, especially because of the buzz surrounding ChatGPT. From discussions about its features to interest communities rife with popular memes, OpenAI’s large language model is the latest iteration of AI advancement that people just can’t stop talking about. So, is AI really taking over? As a digital marketer, you might be wondering how this affects your industry. While it’s a given how ChatGPT will no doubt leave its mark acro ..read more

What is SaaS SEO Software-as-a-Service (SaaS) businesses offer a software product delivered over the internet. They differ from other businesses because they don’t keep a physical presence and rely on cloud computing to provide their services. This means that the SaaS business doesn’t have to maintain any hardware or software infrastructure and can scale up or down as needed. The business can also provide its service on demand without an upfront investment. On the other hand, Search Engine Optimisation (SEO) is the process of making your website more visible when users search for goods or serv ..read more

Search Engine Optimisation’s (SEO) importance in promoting enterprise businesses is not going to change in the near future. In fact, the critical role it plays will be more important than ever before. With the increasing popularity of social media, more and more people are looking to enterprises for help and information. This means that enterprises need to ensure that they are doing everything they can to make sure their websites rank high on Search Engine Results Pages (SERPs). What is Enterprise SEO Enterprise SEO focuses on SEO strategies that increase a company’s organic presence and reven ..read more

In a highly-competitive sector like the insurance industry, Search Engine Optimisation (SEO) is critical for capitalising on the internet’s potential to increase sales. Insurance firms must understand their clients and track how they search for and purchase insurance products. Potential customers browse the internet daily for information about insurance. Search engines such as Google lead these customer queries to websites with relevant and trustworthy content. SEO, when done effectively, will drive invaluable organic traffic to your website. Why is SEO Important for Insurance Agencies? Accord ..read more

Businesses are prioritising customer experiences and how they build brand recognition. This has led to a shift in marketing strategies from offline to online. Search Engine Optimisation (SEO) is one of the most important aspects of digital marketing because it helps businesses reach their target audiences and rank higher in search engines. Search engines are the best way to target a specific audience, especially since they have become consumers’ primary source of information. Read on for our breakdown of what B2B SEO is and to explore the differences between B2C and B2B SEO. Together, we’ll al ..read more

ARE WE THERE YET? This is the nail-biting question on the lips of marketers everywhere more than a year after Google announced it would end support of third-party cookies in its Chrome browser by 2022. With third-party cookies already blocked by the world’s second and third most popular browsers, Apple’s Safari and Mozzilla’s Firefox which combined account for nearly 23% of browsers globally, Google’s Chrome joining the trend with its 64% means third-party cookies will be blocked in nearly 90% of browsers by 2022. And that in a nutshell is why we find ourselves on the road to cookie-gedon. &nb ..read more

What is Web Core Vitals? Web Vitals is a Google initiative to provide unified guidance for quality signals, which is essential for delivering an excellent user experience on the web. Over the years, Google has provided many tools to measure and report on performance. Some developers are experts in using these tools, while others find it challenging to keep up with them and their rich metrics. Website owners don’t have to be performance experts to understand the quality of experience their websites provide to users. The “Web Vitals” program aims to simplify the environment and help websites foc ..read more

It’s imperative to keep on top of changing trends in search engine optimisation to ensure your business maintains a strong online presence that generates new customers – and this year is no exception. We’ve looked at 2021 SEO trends and the strategies you’ll need to help you rank highly on search engines and increase your revenue. Our research revealed that the SEO trends for 2021 focus on four key areas: Search intent Mobile optimisation Google’s Core Web Vitals Voice search optimisation   1. IMPORTANCE OF SEARCH INTENT Search intent – also known as keyword intent, audience intent, or ..read more

When you’re trying to build a successful website that will appeal to your target audience, the function of the website is just as important as its appearance. Visitors will not spend a significant amount of time on your site if it doesn’t perform well. In this digital age, the average mobile user will not wait longer than six seconds for a page to load. People want to quickly access the information they need from a website and if it’s too slow, they’ll abandon the site and move on. According to Google, half of overall online traffic comes from mobile, therefore, it is highly recommended to foc ..read more