In the world of tea, packaging is something of an art form that plays a crucial role in preserving flavour and aroma, enticing tea enthusiasts, and reflecting the essence of the brew within. With a wide range of packaging options available, selecting the perfect vessel for your tea requires careful consideration. In this article, we delve into the characteristics and benefits of various tea packaging solutions, including Side Gusset Bags, Quad-Seal Bags, Flat Bottom Pouches, Stand-Up Pouches, Cartons, Cylinders, and Tins, and provide a guide on how to choose the ideal tea packaging.   Sid ..read more

In a market flooded with products vying for consumer attention, packaging is key to creating brand awareness, which is  why choosing the right packaging printing company is a critical step in ensuring that your brand’s narrative is not just heard but also seen vividly on store shelves. With numerous packaging printing companies to pick from, selecting the best one for your brand requires a strategic approach. In this guide, we’ll provide the key considerations that will empower you to make an informed decision and collaborate with the packaging printing company that aligns with your brand ..read more

In the ever-evolving world of packaging, businesses are constantly seeking solutions that not only meet functional requirements but also align with brand enhancement, consumer preferences and sustainability goals. One such packaging trend that has gained significant momentum recently is cardboard cylinder packaging. This modern and innovative design is transforming the way products are presented, shipped, and perceived in the market. In this article, we explore 4 key benefits which make cylinder packaging a standout choice for businesses across various industries.   Design Customisation ..read more

In the ever-expanding world of e-commerce, where first impressions are virtual and tangible experiences are limited, the unboxing moment serves as a pivotal opportunity for brands to leave a lasting impact on consumers. Custom printed boxes, with their ability to convey brand identity and storytelling, have emerged as a key player in enhancing the unboxing experience. In this article, we delve into the ways custom printed boxes can contribute to e-commerce success by creating a memorable and shareable unboxing experience in a social media-centric world.   Storytelling Through Design Custo ..read more

Star Stuff Group is pleased to announce the arrival of its newest production member the – HP Latex R1000 Flat Bed printer, which provides a new standard in print production technology and gives us even more custom packaging solutions. Commanding the ability to print on a wide range of flexible and rigid substrates up to 5cm thick, using eco friendly water based inks providing odourless print.  Utilising flexible ink technologies with the glossiest of white, supporting vivid colour production and high quality print process application the HP Latex R series printers are a well document ..read more

Long gone are the days when product packaging was selected solely on the basis of practicality and price. In today’s competitive market, product packaging plays a vital role in a company’s brand strategy. In addition to safeguarding your products, packaging should also make a lasting impression on potential customers. An emerging popular packaging choice that ticks all of these boxes (and then some), are stand up pouch packaging. In addition to showcasing your brand, stand up pouch packaging also boasts convenience, versatility and sustainability. In this article, we explore why stand up pouch ..read more

Why Should I Use Grease Proof Paper in my Business? Branding Imagine your customers being reminded of your business with every bite of their meal, as they reach for their lunch, or simply just as they browse your display cabinet. Strong branding is crucial for businesses, and custom grease proof paper can help achieve this! With almost every industry having strong competition, standing out from the crowd is a big deal for businesses. Investing in eye-catching and inviting packaging, such as customised greaseproof paper sheets, helps draw attention to your brand and keeps it in the forefront of ..read more

In a market where packaging has a significant influence on consumer purchasing patterns, incorporating custom made product packaging into your business can elevate your brand’s appearance and capture the attention of potential customers. Approximately one third of purchase choices are based on packaging, and in a market saturated with competition, your packaging choices are powerful in deterring or encouraging customer purchase decisions from your business. On average, consumers will make a purchase decision within 3-7 seconds and will choose an item based on several factors, with the packagin ..read more

The reality is, there is no one simple answer, and to provide some perspective for your packaging objectives below are some factors for consideration; Key priorities: What is the product you are packing? Certain products / ingredients may be restricted by the ideal substrate to provide the product with suitable barrier properties to deliver quality freshness and shelf-life essential to ensuring commercial viability of the product. Consider the benefits verses the compromises accordingly, to determine which substrate will achieve your desired goal outcome objectives, while still utilizing a sus ..read more

It is apparent as more suppliers continue to join the pet industry – the marketplace is ever increasing in competitiveness to vie for the pet owner’s attention and ideally gain long-term loyalty to a product or brand. As such, the role of packaging in terms of functionality, presentation, and information delivery has only further highlighted the role packaging plays in the products – production, delivery, sales and marketing plan. Brands are evolving and so too is the detail and attention to the packaging element of the overall brand strategy. So what are some key packaging trends emerging? P ..read more