In the bustling aisles of a supermarket, your product competes for attention amidst a sea of competitors. It will quietly sit there awaiting the moment a shopper's gaze falls on it. Whether it's the freshest seafood or the most decadent chocolate, the brilliance of your product will remain undiscovered until someone decides to take a closer look. And what prompts this curiosity? Often, it's the allure of its packaging. The Role of Packaging Design in Branding Packaging design is the process of creating the visual appearance and structural layout of product packaging. It involves carefully cons ..read more

The Beauty of Minimalist Packaging In a bustling supermarket, products often compete for attention with packaging that screams, “Look at me.” Large fonts, loud colours, and bold graphics bombard buyers’ senses. And then, their eyes land on a game-changer: a simple box with the most basic packaging design. In a sea of loudness, the simplicity stands out, offering a better chance of catching the shopper’s attention. This is the power of minimalist packaging. Amidst the chaos of life’s clutter, the minimalist movement proves transformative in the packaging industry. Recognising the need for a ge ..read more

THE POUCH SHOP- PACKAGING DICTIONARY A beginners guide to packaging terminology & phrases PRINTING Gravure Printing: A traditional type of offset printing which involves custom-made imprints on metal cylinders. Each cylinder has the imprint for a specific colour from the artwork, which when combined and pressed onto film material creates the entire artwork design. The set up costs associated with gravure printing are high, but for large quantities of packaging, this type of print becomes a more economical option, and can give a greater breath of design features (such as different pou ..read more

What’s the big deal about packaging? Packaging is integral to the way we present, view, interact, and consume products in the modern marketplace. Having evolved from serving its basic primary function of food protection and transportation, packaging has become a multi-functional extension of products and brands themselves. The breadth of packaging options continues to extend, as manufacturers adapt to new materials and technologies. However, this advancement has also created confusion for brands in choosing the right packaging option for their products. So how do new food entrepreneurs choose ..read more

What is Food Grade Packaging? Over 5 million Australians are treated for food poisoning related issues each year. This has left consumers and regulatory bodies alike wondering how contamination occurs. One of the most common culprits is where and how food products are packaged. Businesses need to take the necessary precautions to reduce the risk; and one way to effectively do that is to source food packaging supplies from manufacturers who comply with all the standards. For small to medium-sized businesses across Australia, The Pouch Shop can supply all your safe food grade packaging needs. W ..read more

What is Kava, Anyway? Kava (also known as Kava Kava) is a Pacific Island herb that means "bitter" in Tongan. It is popular, and it has been used for hundreds of years by natives of Hawaii, Polynesia, and other Pacific Ocean islands for its sedative effects. The plant's root is used to produce a sedative or a euphoric beverage, and it can also be crushed and made into tablets. The active ingredient is known as kavalactone, and it has been shown to alleviate short-term anxiety. The World Health Organization (WHO) has determined that a moderate consumption of kava in its traditional form poses n ..read more

What To Look For in a Pet Food Supplier According to studies, what we feed our pets has a significant impact on their health and life span. Pet owners are becoming more aware of the importance of pure and high-quality ingredients in pet food products for the health and well-being of their cats and dogs. When deciding what to feed your pets, the first thing you should do is seek veterinary advice because they are the ones who know what is best for your pets. It can be difficult to decide which products to buy because there is such a wide variety to choose from in the pet industry. This is why ..read more

Some households are not complete without one of our favorite four legged animals stomping around. Dog lovers out there can attest to the many benefits of having them in our homes. As integral members of our lives, it is natural to only want the best quality products for them. The pet food industry has expanded in the last decade, leading to greater awareness of how different types of food and vitamins affect quality of life. Nowadays, pet treats come in a plethora of flavours and nutritional supplements. Studies and papers are being conducted to determine which ingredients are best suited fo ..read more

  Dumplings are probably one of the most well-known and popular dishes in the world. There's a reason why it's so appealing; it can be eaten at any time of day and comes in different varieties. The popularity of this dish has grown to the point where food manufacturers have identified a market for precooked and frozen dumplings.  But, with so many options from so many companies, how will you stand out from all the rest? The importance of eye-catching packaging cannot be overstated. When it comes to the design process of frozen dumpling packaging, you'll need to use materials that c ..read more

It is estimated that Australia, on average, deals with 4.1 million cases of food-related diseases on a yearly basis. According to the Food Safety Information Council, these are easily avoidable through awareness of proper food handling and packaging. Packaging plays a crucial role in ensuring food safety across the supply chain. When the materials used are unsuitable for the function they serve, the food items they contain are prone to contaminants, tampering, or physical damage. That's why food packaging should be made to withstand shipment, material handling, and storage like the ones from ..read more