In the world of eCommerce, competition is relentless, and every company strives to keep up with the fast pace of the market. For companies that operate as resellers and distributors, it is crucial not only to offer customers a wide range of products but also to keep current information about their vendors’ offerings. We understand how challenging it can be to keep track of all products and prices, especially when collaborating with various vendors who have individual conditions and utilize different technical means to communicate changes in their offerings, prices, or stock availability ..read more

Digitalisation is a phenomenon, an inseparable part of modern industry, permeating the entire economy. In many sectors, digital technologies have completely replaced traditional ways of working, significantly increasing efficiency and productivity. However, the manufacturing industry is still lagging in terms of digitalisation. Lenka Michalská explains why digital transformation is important, what it involves and why manufacturing companies should embark on digitalisation.  What is your assessment of the current state of digitalisation in manufacturing companies in comparison to othe ..read more

In today’s digital age, ecommerce is more popular than ever. Thanks to the convenience of online shopping, customers can buy products from anywhere in the world and at any time of the day. However, with so many e-shops competing for customers, it is essential to have a well-defined pricing strategy. A solid pricing strategy will help attract customers, increase sales and ultimately boost the bottom line. In this article, we’ll cover some tips and tricks for building a pricing strategy for ecommerce companies. Understand your target audience It is important to understand your tar ..read more

In the world of business, the most commonly used words are “growth” and “expansion”.  Continuous and rapid progress is the dream of most eCommerce companies. However, it is essential to prepare for these activities to avoid the potential for rapid rise and subsequent fall. Effective product information management One of the biggest hurdles eCommerce companies with growth ambitions face is ensuring effective product information management and data quality. This is especially important for businesses aiming to sell their products through multiple channels, such as marketplaces or third-part ..read more

In our blog articles, you’ve already learned what Product Information Management (PIM) systems are and how they can help companies. You already know that PIM systems have increasingly important for companies that work with product data. These solutions act as a central source of truth and provide a single place to collect, manage and distribute all product data to various sales channels such as e-shops, call centres, CRM, partners, and marketplaces. While some may argue that ERP systems can provide the same functionality as PIM systems, it is important to remember that ERP systems we ..read more

The e-commerce industry is no longer flourishing. Covid is over and customers are returning to brick-and-mortar stores in large numbers. The volume of online purchases is much higher than before Covid, but after the meteoric rise of the last two years, stagnation has set in. And e-shop owners are asking, “Where can we reduce our costs?”  In this text, we’ll look at where an e-shop can save by using a PIM system. Because different PIM systems have different features and functionality, we’ll examine the potential savings primarily from the perspective of WisePorter smart product catalo ..read more

Manufacturing companies are more exposed than other industries to immense price pressure, especially from Asian competitors. It is therefore a strange paradox that, although they continually invest in innovation in production itself, they usually invest very little in innovation in sales and communication with the market. Where can they find inspiration to make their routes to the customer as short and efficient as possible? A trend today across all industries is digitalization, automation and cost reduction. This is even more true in manufacturing, where there is strong competition from ..read more

Last time, we were talking about the threats to financial companies arising from ineffective product management, product data fragmentation across individual systems, and business people’s inability to change the product offer efficiently. PIM can definitely help when time to market, costs of change and knowledge transfer are an issue. But is this all that PIM can bring? Just high-quality product data easily managed from one place for low costs? Good, but … boring. Let’s also take a look at the new business opportunities which a proper PIM solution can bring when chosen and used to i ..read more

What does a bank or an insurance company need from the product management point of view to be able to digitalize their processes and keep up with the market? What are the main threats and opportunities they face in the area of product management? How can a product catalog (PIM) help? Digitalization is a clear trend nowadays. No company that wants to survive in the market competition can afford to ignore this trend. Sales and service processes have moved online and self-service and automation started to replace sales representatives at branches. However, properly working digitali ..read more

We often get asked: “Why do I need a PIM when I already have an ERP to store all of my products?” So, let’s have a look at the main differences between an ERP and a PIM system, such as the WisePorter Product Catalog. ERP systems originated in the early 1990s. Twenty years before that, their predecessors were MRP systems – an abbreviation for Manufacturing Resource Planning and you can find Czech roots here as well . The purpose of MRPs was to help secure the timely delivery of resources for manufacturing. In today’s terminology, we would speak of purchase managem ..read more