Last week, members of the Ntara team attended PIMpoint Chicago 2024, hosted by our partner inriver. In this article, we’ll outline key takeaways from several sessions. Pay close attention below for insights from our own primary research. Brooke Cunningham, inriver’s CMO, was the master of ceremonies for the two-day event. She kicked off day one by introducing inriver’s new CEO Rohit Goyal, who left the crowd with two promises—inriver is committed to partner success and customer success. The future of PIM The first keynote session of day one kicked off with an announcement that day two would s ..read more

Every PIM project begins with the task of cleaning up your product data. If that sounds daunting, don’t worry. In this article, we share advice on what to expect and how to prepare. When to start your product data cleansing There are always opportunities to clean your product data. But the truth is, most companies only do product data cleanup when they officially begin a PIM analysis or implementation. And that’s perfectly fine. Wherever you begin your PIM journey is the right place to start. The most important thing is that you don’t skip this step. Common data issues to flag during product ..read more

The Ntara team attended Akeneo Unlock 2024 in beautiful Boston, Massachusetts, on March 5 and 6, 2024. We sponsored and exhibited beside our partner InBetween Digital Publishing. Together, we helped spread the word about the power of integrating product information management (PIM) with print automation software. Unlock 2024 was a jam-packed, well-paced, informative conference. Here’s a recap of what we learned. Akeneo Unlock Day 1 keynote: The PX Revolution Akeneo CSO Kristin Naragon introduced the phrase “reckless consumerism.” “For years,” she said, “buyers have been enticed by sales, tr ..read more

B2B omnichannel is evolving fast. Selling products on different channels is no longer enough, especially when selling to tech-savvy buyers. Ready or not, digital natives are forcing manufacturers, brands, and distributors to redefine the rules and adopt a more “customer-centric” approach. The force of B2B disruption We’ve all heard about millennial preferences disrupting B2B, but even that’s old news. By 2025, Gen Z will comprise 27% of the workforce. And they have zero patience to pick up the phone or wait to be persuaded by a sales associate. An article by the Harvard Business Review (HBR ..read more

Industrial manufacturers have long relied on technical data sheets, product briefs, and full catalogs to inform and persuade people to buy their products. And while the creation of these assets is necessary, it’s often an operational burden. The process is manual, inefficient, and often error-prone. Now imagine: What if you could produce any product catalog you need, using accurate data from a trusted source, in a fraction of the time it would take to build one manually? If you already have a PIM, you’re almost there. By adding print automation to your PIM, you can leverage the product data ..read more

Whether you sell B2B, B2C, or B2B2C, your online presence matters. The digital shelf opens the opportunity for higher revenue and satisfied customers. Here’s the catch: Just like shoppers explore the aisles of a physical store, online customers expect a similar, if not superior, experience. They want to see products up close, read product details, check prices, and compare options — all from the comfort of their screens. And with so many choices, your competition is just a click away. So, how can you foster a resilient digital shelf that always hits the mark? The answer lies in digital shelf ..read more

Selling on the digital shelf requires extensive product data management. And thanks to PIM software, many organizations have successfully established a marketing single source of truth for attributes like product descriptions, dimensions, colors, etc. Most PIM software applications include basic DAM capabilities, providing a reference for accessing or publishing a product’s images and videos. However, as you start to rely more on digital assets to complement your product data, you may require additional capabilities and governance. Rather than a digital asset just riding shotgun with the PIM ..read more

A product data model helps streamline a new or updated ecommerce website so that every product has exactly the right information in exactly the right place.  If your business has recently begun implementing product information management (PIM) software or is considering doing so in the future, you need to understand the function of a product data model.   PIM software allows businesses to standardize all product data and related digital assets. PIM is often necessary for ecommerce businesses—especially as they grow and scale—because it pulls all product-related data into a cent ..read more

Sometimes product data management can seem vast or vague, even to IT experts who know technology and data well. At Ntara, we remove the mystery by clearly defining what each data engagement involves and how it helps your business. One such deliverable is a master attribute document, or MAD. In this blog post, we’ll share what a MAD is, why it’s important, and how we guide you through creating this essential resource. What is a master attribute document? A master attribute document—sometimes called a data dictionary or attribute dictionary—is a list of every attribute that could describe your ..read more

In general terms, PIM data is any kind of informational data that is required to market and sell your products via different distribution channels. Ultimately, PIM data should live inside a product information management software, allowing you to store it, enrich it, and send it to various destinations in a scalable fashion. Logistical data in PIM While logistics are typically managed in your company’s enterprise resource planning (ERP) system, it may be important to include logistical data in your PIM for certain consuming systems.  This data consists of packaging size and dimensions, p ..read more