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Maybe you have heard someone at a med tech company say, “Our technology is so fantastic, it practically sells itself”. That’s the goal of device development, isn’t it? To create a solution so lifesaving and easy-to-use, that it quickly earns “must-have” status. In this idealized world, the role of the sales rep is to introduce the technology, let the obvious benefits shine, and get the deal over the finish line. In reality… we know that, even for the most amazing technology, making the sale is a bit more complicated than that. A common sentiment amongst sales leadership and physicians alike is ..read more

S2N Health is excited to announce our partnership with MedTech Innovator to offer our AI-powered customer intelligence platform, RepSignal, to MTI cohort companies as part of the 2022 Value Program. MedTech Innovator is the largest accelerator of medical devices in the world. Startups in the 2022 MTI cohort are leveraging RepSignal’s powerful insights on procedures, hospitals, and physicians to better define their market opportunities, identify key clinical trial sites and target accounts, as well as top KOLs and clinical champions as part of the Value Program. Finalists of this year’s Value ..read more

In S2N’s recent interviews with 20+ medical device sales experts, we gleaned a lot of powerful intel about what drives success and what creates obstacles in med tech sales (Check out our other blogs to learn more!). At the same time, our conversations led to the sharing of slightly more comical anecdotes about the daily lives of working in this industry. Here’s some highlights featuring some of the funniest moments from sales reps and leaders: Note: All names have been removed so no one gets fired. (Me included) 1.       “I had an instrument thrown at me by a surg ..read more

At S2N, we are driven by a desire to better serve our MedTech customers, and we believe this starts with gaining a deep understanding of both the work they do and who they are. In our most recent research effort, we sought to dig deep into understanding our customers—the challenges they face, what enables them to succeed, and of course, how we can help. To achieve this goal, we conducted 20 free-form interviews with experts across the med device sales industry. When approaching these interviews, we intentionally asked broad, open-ended questions in the hopes of understanding our customers outs ..read more

What is your background and role here at S2N?  I am the Director of Product for S2N Software Solutions. I direct the trajectory of our software development starting with RepSignal, translating our customer needs into our technical applications and product decisions.   I joined S2N three years ago as a Consulting Analyst after graduating with honors from Boston University with a B.S. in Biomedical Engineering. I worked with clients in our Consulting business for close to 2 years before moving to this role in our new Software business. My background in engineering was fo ..read more

Among the many exciting changes at S2N this year, welcoming Emma Bigelow, PhD to the Consulting team has been a highlight. We sat down with Emma to learn more about her unique background and scope of knowledge across healthcare, business, and data analysis, and how she’s most looking forward to advancing the medical device industry at S2N: What is your role here at S2N and what led you to want to work at S2N?  I joined the S2N Consulting leadership team as a Senior Associate to bring new scientific, technical, and analytical knowledge to the team’s already-expansive capabilities. I initia ..read more

I’m looking forward to being part of The MedTech Conference this fall as a member of the local host committee. When investors, innovators and executives from trailblazing and emerging medtech companies come together under one roof… you know great things are in store. I hope to see you there for conversation, learning, and networking (and a RepSignal demo if you ask nicely!) — Amy ..read more

Maybe you have heard someone at a med tech company say, “Our technology is so fantastic, it practically sells itself”. That’s the goal of device development, isn’t it? To create a solution so innovative, accessible, and easy-to-use, that it quickly earns “must-have” status. In this idealized world, the role of the sales rep is to introduce the technology, let the obvious benefits shine, and get the deal over the finish line. We know that even for absolutely killer technology, making the sale is a bit more complicated than that. In the last S2N blog, What Keeps Sales Teams Up at Night, we explo ..read more

Last month, I attended #LSIUSA2022 in Dana Point, CA to introduce S2N Health’s new RepSignal customer & market intel software platform to some clients and friends. The ~800-person LSI event was an ideal venue, bringing together innovators, investors, strategics, and solutions providers to showcase groundbreaking innovation impacting the MedTech industry. One of the “hot-topic” panels at LSI, Upending the MedTech Sales Model, provocatively imagined a future without traditional sales reps, and a shift towards more modern approaches to device sales. Audience members’ comments highlighted a po ..read more