Comeback Corner: Our Journey with Epilepsy
Strella Social Media
by Jennifer Hanford
1w ago
March 1, 2023, started like any other day in our household. The sun peeked through the curtains as my younger son, full of his usual morning energy, jumped out of bed and headed straight for his favorite spot in the living room to catch up on his favorite YouTube videos. Little did we know, our world was about to change forever. As we sat nearby, sipping our morning coffee and starting our days, a haunting, rhythmic knocking sound echoed throughout the house. Rushing to investigate, we found our son convulsing uncontrollably on the floor with his head hitting a wall. He was caught in the grip ..read more
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Social Sesh: Why Every Brand Should Be Eyeing Tarte Cosmetics' Latest Move
Strella Social Media
by Laney Goff
2w ago
Tarte Cosmetics decided to whisk away influencers to Bora Bora, and backlash ensued as the internet lost its collective mind. You may be thinking, “Who wouldn't want to live vicariously and watch their favorite beauty gurus sip champagne on a private jet while we're over here debating if ordering extra guac is worth the price? Well, it turns out that many of the brand’s social media followers found the trip tone-deaf.  But before we grab our pitchforks and storm the Tarte headquarters, let's take a look at the bigger picture, shall we? Who is Tarte Cosmetics Anyway? If you're not up to s ..read more
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Silent Struggle: The Impact of Hearing Loss on Mental Health
Strella Social Media
by Rachel Strella
3w ago
As some of you may know, I suffer from profound hearing loss. This topic is timely, as today is World Hearing Day, founded with a mission of “Changing mindsets: Let’s make ear and hearing care a reality for all!” Hearing loss has impacted my life in many ways for so long that I don’t remember what it was like to have full use of my hearing. For anyone unfamiliar with the different types of hearing loss, they include: Conductive (related to problems in the outer or middle ear), Sensorineural (involving damage to the inner ear or auditory nerve), and  Mixed (a combination of both).  ..read more
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Hot Take: Why I Hate Snapchat’s Super Bowl Ad
Strella Social Media
by Anna Dobbert
1M ago
During the Grammys on February 4th and the Super Bowl on February 11th, my friends and I (who all work in marketing) were immersed in watching the ads as intently as we did the music awards and the big game. We were eager to see where marketers had devoted their budgets and time and which brands would stand out. Advertising during those high-profile, mega-viewer events enables brands to reach a massive audience, so I had high expectations.  But I found that overall, the ads fell short this year. I didn’t feel as excited about them as in the past. “Mediocre” (at best) is how I would descr ..read more
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Galli Gripes: Your Picture Is In the Dictionary Next to Gullible
Strella Social Media
by Lauren Galli
1M ago
Does anyone else remember the playground taunt, “Your picture is in the dictionary next to gullible”? It was thrown at us when we stupidly believed something ridiculous someone told us, such as alligators roam throughout the NYC sewer system, getting bitten by a bat could turn you into a vampire, or the gym teacher lives at the school. None of it was true, but our child-sized brains believed the tall tales because they were salacious and exciting. Lately, it appears our brains have reverted back to that same level of gullibility—and I blame that on our dependence on electronics. With social m ..read more
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Social Sesh: Video Editing Tips for the Camera Shy
Strella Social Media
by Laney Goff
1M ago
It's no secret that video content is vital on social media these days. Unfortunately, many people let their fear of being on camera stop them from getting the reach they desperately need. I get it. Stepping in front of the lens can feel like stepping onto a stage with a spotlight aimed right at your double chin.  I imagine many people watch Reels and TikTok videos, thinking everyone they see has an exceptional talent for performing on camera. The truth is, they're probably just really good at editing. It's not about having the perfect words or a flawless delivery. With a few editing tric ..read more
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How Sliding Into DMs Got Me My Job
Strella Social Media
by Jessica Boozel
1M ago
The story of how I got my present social media contracting gig is one that wouldn’t have been thought of decades ago. I got it by DMing Rachel Strella, the owner of #Strella Social Media.  In the fall of 2022, I was rejected from a social media job — and by that, I mean I was ghosted. The company never even gave me an interview. So, I felt a little disappointed about not getting a chance at the social media job I was looking forward to.  Soon after, I was in my Social Media Strategy class at Shippensburg University when Rachel Strella, founder and CEO of #Strella, and Laney Goff, Ex ..read more
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Social Sesh: Why I Suck At Texting
Strella Social Media
by Laney Goff
2M ago
Recently, someone close to me said I have pretty strict boundaries when it comes to being on my phone (especially when I am with my kids). And it got me thinking about how abnormal it is these days for people not to immediately respond to emails, texts, or social media notifications. I can't be the only one who feels a tiny jolt of anxiety every time my phone dings. I used to feel bad when I would forget to text someone back, but honestly, it's been freeing to set some real boundaries regarding my phone and my mental health.  Less Immediate Responses, More Peace of Mind Not responding to ..read more
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Personal Journeys, Virtual Challenges, and Leadership Impact on the Path to Respect
Strella Social Media
by Rachel Strella
2M ago
You've likely heard the saying, "We teach people how to treat us.” It holds some truth — how we treat ourselves establishes the foundation for acceptable behavior from others. Self-respect, self-awareness, and self-confidence significantly shape how we carry ourselves and affect our ability to earn others’ respect. In this thought-provoking episode of #LightHerProject, co-host Vixen Divine and I explore this multifaceted topic and discuss a broad range of challenges on the journey to earning respect. Our Personal Experiences In the podcast, I open up about my struggles with anxiety and hearin ..read more
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Social Sesh: The Hidden Costs of Managing Your Social Media In-House
Strella Social Media
by Laney Goff
3M ago
As a seasoned social media management company, #Strella Social Media has held countless Zoom meetings with prospective clients. In many of those meetings, we’ve  heard something like, “We have Jenny from HR handling our social media."  I'm not here to rain on anyone's parade, but I need to be honest with you. Jenny from HR isn't cutting it, my friend. If I had to guess, sweet Jenny is overwhelmed, underpaid, and probably unqualified to create content that’s on-brand and compelling.  Sadly, many businesses are failing miserably with their social media efforts because they believ ..read more
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