Like the show? Have a burning question? Send a text? Mandy Borchardt is a German marketing strategist and translator helping small non-German businesses to market their brand in Germany. In 2015 she went freelance full time as a translator for English and Spanish into German, working for translation agencies and direct clients. After a few years, she started to notice that most end clients need more than just marketing translations. They also need to understand their new target group and adapt their marketing efforts accordingly. This was when the idea of helping her non-German clients with th ..read more

In this episode I talk to May and Peter Kamya, the Berlin-based founders of Kidsimply.  Peter is originally from the UK and May’s family immigrated to Germany from Thailand when she was five years old. Kidsimply is an online shop selling diverse and inclusive books and toys. Through the KidSimply brand, and inspired by raising their child, Peter and May want to celebrate cultural diversity, but most importantly send out a message to ALL children that their experiences matter. In this episode of The Germany Expat Business Show we talked about: ? How ‘learning by doing’ is part and parcel ..read more

Time for another episode of The Germany Expat Business Show Mailbag! This time I’m sharing a question from Nutan Jaeger. Nutan is a trained architect turned writer who moved to Munich with her German husband. She was laid off from her job and has worked as a freelancer in Germany before but always stayed under the mini-job level and making enough to cover taxes and insurance. Her biggest challenge is figuring out how to start. Should she exploring business ideas as side hustles and see what takes off? OR Should she create a business right away? She also asked about working remotely from German ..read more

It was a thrill when John Ismailoglu cheerfully accepted my request for a podcast interview. He is hands down one of my favorite LinkedIn follows, posting about - of all things - Insurance!  A fellow American born and raised in NYC, John is a ‘4th culture’ person with a family story that spans Turkey, Bulgaria, the U.S. and now Germany. With close to two decades in the dynamic realm of insurance, John has seen it all. John's story began in New York where he started from the bottom, selling car insurance in a call center. Over time, he climbed the ranks to handling the needs of prominent ..read more

Leaving the warm beaches of California for  Munich? Gretchen and her family did just that. The result is an inspiring story of her career evolution from a CMO in the B2B software industry to business founder and entrepreneur. In this conversation Gretchen and I talk about  the whirlwind of relocation, unexpected career detours and the growth that comes with such a bold move.  We also discuss: The decision and backstory on moving to Germany based on a major opportunity for her career (rather than her husbands) How her substantial business acumen informs her approach to leadersh ..read more

A subscriber to my newsletter asks the eternal question: How do I get more clients? I share my response. Links mentioned in this episode: 4 Thrilling Things That Suddenly Happened When I Committed to a Niche How to Find Clients Online with Enjoyment and Ease How to Grow Your Business Online (newsletter) You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelance ..read more

Laila is a Startup Coach from Stuttgart, who wants to create a safe space for migrant founders in Germany through the community empowerment project ‘The Migrant Accelerator’. She loves to talk about lived allyship and inclusion for investors and corporates. She is also the host of The Migrant Accelerator Podcast. TMA sounds like a fun place to be, it’s full of founders from: Thailand, Uganda, Russia, Palestine, India, Ukraine, Pakistan and even a few Americans! In our conversation we discussed: How her bachelor thesis formed the basis of  The Migrant Accelerator. What The Migrant Acceler ..read more

Imagine uprooting your life and moving to a country where you don't speak the language to chase a dream. That's precisely what Ranjit did when he left India for Germany, and his journey is nothing short of remarkable. In our heart-to-heart, Ranjit, a seasoned entrepreneur, walks us through his challenging yet rewarding path from a language novice to a thriving business owner. Tune in as he shares the pivotal moments, from landing a project with Deutsche Telekom to the strategic pivots of establishing his own company. Navigating the complex world of business in a country that's not your birthp ..read more

Dan's journey of transforming into an entrepreneurial powerhouse is a real inspiration and a living demonstration of the good old American 'Can Do' spirit. He shares candid tales of his early days grappling with language barriers and the incredible stroke of luck that led him from the doing research at the U.S. consulate with a bag lunch, to the boardrooms of Siemens. In this episode Dan shares: The surprising story of how and why he decided to leave a promising trajectory in Silicon valley and move to Munich (spoiler: it wasn't a relationship!) His life philosophy and approach to making de ..read more

In this episode I talk  to  Karina Weber, also known as the Brand Architect. We talk about her journey from Canada to Germany,  where she built a flourishing marketing business, specialized in branding and carved a niche within female, service-oriented businesses struggling with branding issues.  Karina shares insightful nuggets about her unique journey, which includes a master's degree pursuit in Munich, mastering German (her Father's native language) and the challenges faced while expanding her business and utilizing social media platforms like Instagram and Facebook Ad ..read more