Gregory is a seasoned marketing executive with over 20 years of experience in China, serving Chinese consumers.  I asked Gregory about what people outside China should know about China. As an Asian-Australian who has spent the past 14 years in China, I am passionate about deepening mutual understanding between China & the rest of the world. So I was really interested in our guest’s response… This is China Mic-Mac: Micro Stories, Macro China.  On our instagram account, you can find more information about some of the topics we covered today, including the Chinese companies that ..read more

Gregory is a seasoned marketing executive with over 20 years of experience in China, serving Chinese consumers.  In his career, Gregory has worked across a range of sectors, including personal care, food, internet platforms and banking. It’s interesting to hear how he segments these companies into 3 types. This is China Mic-Mac: Micro Stories, Macro China.  On our instagram account, you can find more information about some of the topics we covered today, including the Chinese companies that Gregory mentioned. Welcome you to connect with us on Instagram @chinamicmac ..read more

John is a business development leader in the market research industry, currently working for the London-based firm Euromonitor. We ask him a range of questions to get to know him better. He talks about growing up in rural Jiangxi province, and how hard work and luck have both played key roles in his life. On our instagram account, you can find photos of John’s hometown in Jiangxi province, as well as more information about the proverb & poem that he mentioned. Welcome you to connect with us on Instagram @chinamicmac This is China Mic-Mac: Micro Stories, Macro China. Check out Episode 3 ..read more

John is a business development leader in the market research industry, currently working for the London-based firm Euromonitor.  He works with multiple clients in China, both local & global. Their combined turnover runs into tens of billions of dollars. We talked about how he supports these clients, including helping Chinese giants to navigate expanding domestically vs expanding overseas. Another topic we dived into was the difference in mindset and operations between global multinational companies in China and local Chinese companies.  This is China Mic-Mac: Micro Stories, Mac ..read more

Shelley He is a business consultant who has worked for organisations such as DHL, Roland Berger and Alibaba. We tap into her insights on emerging consumer trends in China. On our instagram account, you can find more information about some of the topics we covered today, including the Chinese brands that Shelley referred to. Welcome you to connect with us on Instagram @chinamicmac This is China Mic-Mac: Micro Stories, Macro China. Check out Episode 2 ('Mic-Chat' with Shelley He) to learn more about her personal story ..read more

Shelley He is a business consultant from Chengdu with a passion for art, journalism and dancing. We ask her a range of questions to get to know her better, starting from her childhood dreams. On our instagram account, you can find more information about some of the topics we covered today, including Chengdu, Mulan and Shelley’s life as a business consultant. Welcome you to connect with us on Instagram @chinamicmac This is China Mic-Mac: Micro Stories, Macro China. Check out Episode 1 ('Mac-Chat' with Shelley He) for her insights on Chinese consumers ..read more

Gregory is a seasoned marketing executive with over 20 years of experience in China, serving Chinese consumers.  I asked Gregory about what people outside China should know about China. As an Asian-Australian who has spent the past 14 years in China, I am passionate about deepening mutual understanding between China & the rest of the world. So I was really interested in our guest’s response… This is China Mic-Mac: Micro Stories, Macro China.  On our instagram account, you can find more information about some of the topics we covered today, including the Chinese companies that ..read more

Gregory is a seasoned marketing executive with over 20 years of experience in China, serving Chinese consumers.  In his career, Gregory has worked across a range of sectors, including personal care, food, internet platforms and banking. It’s interesting to hear how he segments these companies into 3 types. This is China Mic-Mac: Micro Stories, Macro China.  On our instagram account, you can find more information about some of the topics we covered today, including the Chinese companies that Gregory mentioned. Welcome you to connect with us on Instagram @chinamicmac ..read more

John is a business development leader in the market research industry, currently working for the London-based firm Euromonitor. We ask him a range of questions to get to know him better. He talks about growing up in rural Jiangxi province, and how hard work and luck have both played key roles in his life. On our instagram account, you can find photos of John’s hometown in Jiangxi province, as well as more information about the proverb & poem that he mentioned. Welcome you to connect with us on Instagram @chinamicmac This is China Mic-Mac: Micro Stories, Macro China. Check out Episode 3 ..read more

John is a business development leader in the market research industry, currently working for the London-based firm Euromonitor.  He works with multiple clients in China, both local & global. Their combined turnover runs into tens of billions of dollars. We talked about how he supports these clients, including helping Chinese giants to navigate expanding domestically vs expanding overseas. Another topic we dived into was the difference in mindset and operations between global multinational companies in China and local Chinese companies.  This is China Mic-Mac: Micro Stories, Mac ..read more