Turn 14 Distribution has made significant progress in its transition into the motorcycle and UTV market, including creating Turn 14 Powersports, the management function for the company’s 12 owned brands. The following is an update on key developments in the company’s move into the powersports aftermarket.  Product Development Ramps Up Turn 14 Powersports has given significant attention to product development, acquisition and inventory of products for the company’s 12 powersports brands. The organization expects an increasing flow of both new and existing products to be available to dealer ..read more

In this episode of Dealer Dialogue, we sit down with Alex Reyes of Broward Motorsports of Palm Beach, a 4-acre, 60,000 sq.-ft. dealership that caters to just about every powersports segment you can think of. Check out the episode to learn what makes this dealership tick. The post Dealer Dialogue with Broward Motorsports of Palm Beach appeared first on Motorcycle & Powersports News ..read more

Synchrony announced its continued sponsorship of the Polaris Factory Race Team for the second year, following the team’s undefeated inaugural 2023 season when it won the Southern California Off Road Enthusiasts (SCORE) Series Pro UTV Open Class Championship. In addition to its sponsorship, Synchrony has been providing consumer financing for Polaris powersports products since 2006, offering qualified buyers special financing options and exclusive offers on a variety of products. The SCORE World Desert Championship series has been in operation for over 50 years and features notable eve ..read more

Babcox Media Inc. announced that Tom Pecka has been appointed as the director of strategic partnerships for the Automotive Service Group. In his new role, Pecka will oversee the development and execution of strategic media partnerships and sponsorships, as well as enhance media activations across the company’s diverse media channels. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors. “Tom’s extensive background in sales leadership and operations, combined with his proven track ..read more

Motorcycles are designed to accommodate the average-sized rider, leaving taller and shorter riders vulnerable to discomfort. A new study from the University of Waterloo used software that predicted realistic motorcycle riding behaviors while considering human factors and ergonomic trade-offs. It found that shorter and taller statures require joint adjustments to achieve their preferred riding posture. Taller riders are required to flex their ankles, knees, hips and elbows more to interact with the motorcycle properly, and shorter riders have fewer options in possible joint angle configurations ..read more

Scrambler Ducati presented two bold and innovative concepts at the 2024 London Bike Shed MotoShow. The two motorcycles, created using the second-generation Scrambler, came from the Centro Stile Ducati. They demonstrate how fundamental the world of customization, characterized by creativity and free expression, is for the post-heritage Ducati world. CR24I The CR24I concept is a motorcycle in the purest Café Racer style, a natural evolution of the 2017 Scrambler. Its line is inspired by the history of British riders in the 1960s, where motorcyclists challenged each other to complete a lap around ..read more

First teased at EICMA late last year, the all-new handguard systems from SW-MOTECH have arrived stateside. Designed from the ground up — completely in house — the new handguards are already available for over 100 different models with more being developed as bikes rotate through the German research and development department for fitment. This hyper-specific fit is one of the advantages of the new SW-MOTECH handguards. Not settling for a clunky universal fit, the engineers have designed an elegant kit for each motorcycle that makes installation a painless process. Incorporating bar-end weights ..read more

National Powersport Auctions (NPA) has a new chief in Atlanta. Nathan Currin joined the NPA Team as the general operations manager. For the past seven years, Currin was the general manager at Atlanta Motorcycle Works. In May, he began his journey at NPA. “Having been a previous client, I knew the standard-bearing staff of NPA Atlanta were second to none in professionalism and providing overwhelmingly positive customer interactions. It’s increasingly clear that NPA is a forward-thinking, value-driven company that genuinely cares about its employees and clients. NPA is the best in the business a ..read more

In front of the picturesque background of Villa d’Este at Lake Como, BMW Motorrad unveiled its latest design masterpiece: the BMW R20 concept. This motorcycle celebrates the highest craftsmanship and presents itself as the epitome of expressive and cool design, refined down to the last detail. As part of the renowned Concorso d’Eleganza Villa d’Este, famous for its elegance and historical significance for extraordinary vehicles, BMW Motorrad showcased the legendary air-oil cooled Big Boxer engine as a central sculptural element. Markus Flasch, head of BMW Motorrad, said, “The BMW R20 concept i ..read more

Buell Motorcycles, known for high-performance, hand-built superbikes and the highly anticipated Super Cruiser, is throttling forward with expansion into global markets. Japan, France, Spain, Brazil, Canada and Italy have been havens for Buell American Motorcycle’s clubs and superfans for decades. Being void in those markets for over 10 years, Buell announced plans to regrow global distribution into these markets during the next few years, fulfilling customers’ demand to feel the rumble of a Buell Motorcycle. To help accelerate the timelines, Buell opened its communication and phone lines for i ..read more